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Celeste Paradise, MSM, CSM, PMC


PPM, PMO, Yahoo!

Location: Sunnyvale, CA/United States


Certified ScrumMaster



Celeste Paradise

Celeste is a Silicon Valley Professional with experience in media, advertising, operations management/optimization, social media & marketing, and getting company initiatives aligned and executing towards their corporate goals.  She is the former Director of Operations & Localization for 40% of Yahoo!’s top global products, and was part of the successful acquisition of Right Media by Yahoo! for $850 million.  She is currently the Vice President of Outreach for Future Women Leaders – a local non-profit promoting the professional development of Bay Area Women Professionals through leadership development, mentoring, and networking; and Director of Marketing / Social Media for Girls in Tech San Francisco.

Celeste has formal training and extensive experience as a Program & Portfolio Manager, Business and Operations Manager, Product Manager, Product Marketing Manager, all around process guru and organizational efficiency expert.  Passionate about inspiring women in the technology sector she is a blogger for Girls in Tech, and beginning in July 2011 will be creating the Future Women Leaders monthly newsletter where she will cover news stories relating to technology events, breaking news, and inspirational stories as well as run local events. 

Celeste is available for consulting and other opportunities.  Please feel free to reach out via Linkedin.


Pragmatic Marketing Certified
Certified SCRUM Master - SCRUM Alliance

Graduate Certificates:
Executive Education Certificate of Excellence – UC Berekely Haas Business School (in progress)
Security Certification & Accreditation
Corporate Project Management
Information Systems Security
Information Systems Security Management
Project Management Essentials

Professional Certificates:
Marketing Program Certificate – UC Berkeley (in progress)
Practical Product Management Certificate – Pragmatic Marketing
Project Management – Business Management Consultants

LinkedIn Profile:

Past Employment:
Director of Operations & Localization – Media Products & Solutions – Yahoo!
Senior Portfolio Manager – Advertising Marketplaces Group - Yahoo

Senior Portfolio Manager – Right Media

Volunteer Positions:
Vice President of Outreach – Future Women Leaders
Director of Marketing / Social Media - Girls in Tech San Francisco







Work experience

Yahoo!, Director of Operations & Localization
August 2009 - February 2011, San Jose, CA, United States

Director responsible for operations & localization for market-leading products including Yahoo! Finance, Sports, News, Entertainment, Shopping, Travel, Autos, Real Estate, Local, and Small Business for Yahoo!’s global advertisers and partners. Led a team of seven responsible for Operations & Localization for a global team of over 1300 employees located in 12 different countries, managing products reaching hundreds of millions of consumers, and a P&L with roughly $2 billion in annual revenue.

-Manages best practices scaling and process standardization. Works collaboratively with key stakeholders and maps organizational pain points, identifies best practices to scale globally, outlines and implements roadmaps for key improvement initiatives and delivered two months ahead of schedule with twenty-five percent less resources than originally allocated
-Standardized metrics, reporting, and tool adoption for five product groups and 40% of Yahoo’s global products within a four month timeframe
-Subject matter expert on a team for roles & responsibilities definition and standardization across a six thousand person organization
-Provided definition and operational oversight of forty-five key workflows for the organization reducing friction between global sales/marketing and product organizations. Established and monitored governance and processes between functional departments.
-Member of multiple steering committees at Yahoo!: Program Management Roundtable, Agile Training & Implementation, Product Management & Product Marketing Management training, Business Management
-Works as an integral part of the Senior Management team, providing management, and participation in development and implementation of enhancements/changes to key business governance and processes.


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