Hewlett-Packard Company/Reinvention Lab - San Diego, CA/ Sept. 2009 – present /Embedded Consumer Applications PM Certified SM Certified PO / Design, develop & deliver embedded consumer applications that are compelling and relevant to consumers’ daily habits as it relates to their information snacking, communications and social interactions./ Responsible for: •Managing a $M budget for design and development of embedded applications. •As part of the Embedded FW staff engages & deliver on the strategic direction of the embedded systems roadmap. •Design and deliver a portfolio of applications on various OS’ that are compelling & relevant to consumers daily lives and interests. •Continually seek new business opportunities for HP in the consumer market space. •Engage daily in various consumer activities as part of my position. This includes social networking, keeping up on the competitive landscape of consumer applications & performing reviews of new products (h/w and s/w).