Collaboration at Scale: Impact Mapping at Scale

With Christian Hassa, managing partner at TechTalk; Nigel Thurlow, managing partner at CQD LLC and trainer/coach at Scrum Inc.; and Luke Hohmann, founder and CEO at Conteneo Inc.


Impact Mapping is a strategic planning technique that prevents Agile organizations from getting lost while building products and delivering projects by clearly communicating assumptions, helping teams align their activities with overall business objectives, and helping make better roadmap decisions. Impact mapping can help you make an impact, not just ship software. In this Scrum Alliance® Collaboration at Scale webinar, we presented an overview of Impact Mapping, outlined how it fits into Scrum-centric Agile practices, and explored some of the unique opportunities and drawbacks that occur when leveraging Impact Maps in distributed teams.

About the Collaboration at Scale Webinar Series

A joint production of Scrum Alliance® and Conteneo Inc., the Collaboration at Scale webinar series is designed to provide a series of focused, outcome-driven solutions to collaboration problems faced by CSPOs, ScrumMasters, and Scrum Team members in organizations of ten or more Scrum Teams.

Download the webinar presentation.


Christian Hassa
Christian Hassa helps organizations use software development more effectively in supporting their business goals. He focuses on the collaboration of software delivery teams with business stakeholders, specializing in particular on Impact Mapping, story mapping, and specification by example. Christian has been working in software development since the early 1990s. He is managing partner at TechTalk, a .NET services and consulting company focusing on Agile coaching and delivery. In 2007, Christian and his team at TechTalk initiated SpecFlow, a .NET open source tool for BDD and specification by example. Christian is also the product owner for SpecMap, a story mapping tool for Visual Studio Team Services.

Nigel Thurlow
Nigel Thurlow is a Lean evangelist, continuous improvement leader, quality advocate, Agile and Scrum coach, and ex-member of The Machine That Changed the World (something he describes as "the greatest learning years of my career"). With a career that spans more than 25 years of international business experience across a broad spectrum of industries, he has had a strong concentration and enormous success in Enterprise Program Management, helping to develop Lean and Agile cultures. Considered by others an expert in Lean implementation and process improvement gained from a Toyota background, he evangelizes quality improvement and waste avoidance. Nigel is the principal Scrum coach and trainer at Toyota, and is leading the company’s Agile transformation using the Scrum framework. He is connecting the dots between the Toyota Product System (TPS) and the roots of Agile and Scrum — they are closer than you think!

Luke Hohmann
Luke Hohmann is the founder and CEO of Conteneo Inc. (formerly the Innovation Games® Company). Conteneo’s enterprise software platforms and professional services merge collaboration frameworks, data analytics, and domain expertise to help organizations optimize decision making in the areas of strategy, innovation, sales, product development, and market research. Luke is also cofounder of Every Voice Engaged Foundation (EVEF), a 501(c)3 nonprofit that that helps citizens, governments, and other nonprofit organizations collaborate at scale to solve technical and wicked problems. EVEF has been a leader in the Participatory Budgeting movement, helping citizens prioritize hundreds of millions of dollars through budget games. EVEF has also partnered with the Kettering Foundation to create Common Ground for Action, the first platform for scalable deliberative decision making. Luke is thankful for the thousands of colleagues from the Agile community who have donated their time to EVEF.