ACE! is the largest regional conference of its kind in Central Europe, attracting people from all over the region. We're really excited about ACE! 2017 which combines two one-track conferences into one. The Building Software Better track includes the traditional ACE! content such as agile, lean, Scrum, Kanban, and other tools and methods for improving the software development process. This year we're adding a Building Better Products track that features Lean Startup, LeanUX, Design Thinking, and Customer Development topics. Learn how to use user testing, ethnography, and co-creation to make the products that people want. This track is for everyone involved in creating products, including product managers, UI and Interaction Designers, and UX Researchers. We're also adding a workshop track so that attendees can apply new skills and experiment with new ideas. It's going to be the best ACE! yet!