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Phoenix: 2015 Global Gathering 5/4/2015 12:00:00 AM Talking Stick Resort Talking Stick Resort 9800 E. Indian Bend Rd Phoenix AZ 85256 United States

Global SCRUM GATHERING® Phoenix 2015

Watch the Keynote Presentations*.
Keep learning and download the slide decks from the presentations.
View and tag photos from #SGPHX on our Facebook Page and photos from the selfie contest below!
View Stuart Young's graphic illustrations of Mike Cohn's Keynote and Jim McCarthy's Keynote presentations

* Please note Scrum alliance members and gathering attendees will need to login to access the webpage


For information about sponsoring a Gathering, download the Sponsorship Package, contact Yvonne at, or call (905) 281-0555 ext 111.

  • Registration Fee

    Your registration gives you full access to all keynotes, sessions, and special events. AM & PM Breaks and lunch are included [Monday - Wednesday] plus any evening events. Regretfully, we cannot offer 1-day passes or allow sharing of passes.

    Dress code: Business casual, jeans acceptable.

    Please read through the information below before completing your registration.

    Discount codes cannot be combined. Read through the information below to determine the discount code which offers the most value to you.

    Registration Types, Pricing* & Discounts **

    Registration for the Global SCRUM GATHERING® Phoenix is SOLD OUT.  Unfortunately the waitlist is now at capacity, we look forward to seeing you at future Scrum Gatherings!


    Regular: $1,350
    Don't know if you are an active SCRUM ALLIANCE® Member? Contact:


    Regular: $1,600
    Not a SCRUM ALLIANCE® Member? Sign up today and receive a 2-year subscription for only $100 USD


    Price: $950
    Regular: $1,350
    Discount is automatically applied, certifications are verified. 

    First-Time Attendee

    $200 Off!
    To receive a First-Time Attendee discount code, please contact Please reference the Scrum Gathering Phoenix within your request.


    10% Discount
    To receive an Academic discount code, please contact

    Scrum User Group

    10% Discount
    To receive an discount code as a Scrum User Group member, please contact

    Group Discounts****

    Groups of (3) or more enjoy a 10% discount. Contact with the names of all registrants within your party to receive the group discount. Note:Registration and payment can be done individually or together upon receipt of the group discount code from  when payment is processed.

    * All prices are in USD.
    ** % Discounts are calculated based on the selected registration type fee.
    *** Early Bird registrations do not have a specific cut-off date. These registrations are based on a first-come / first-served basis and will be available until the maximum quantities have been met.
    *** Group discounts are calculated on the total cost of all registrations in the group.  You will have the opportunity to register and pay for each group member individually or together as a group
    Note: A discount code is needed to receive this 10% group discount. Please contact to receive the group discount.


  • Hotel and Travel

    Talking Stick Resort

    The Talking Stick Resort is SOLD OUT! 

    Hampton Inn

    The Hampton Inn is SOLD OUT!

    Courtyard Scottsdale Salt River

    We have secured guestrooms at a nearby hotel, Courtyard Scottsdale Salt River with transportation to/from the Talking Stick Resort included. Click here or call the hotel directly at 1-800-321-2211 or 1-480-745-8200 and mention the Global SCRUM GATHERING® Phoenix to secure a guestroom at our negotiated rate of $169 per night + taxes.

    Why stay at the conference hotel?

    This is where the action is! Networking opportunities are around every corner and in every elevator. Save time getting to and from breakouts and sessions, and enjoy the convenience of going back to your room between events to make phone calls and check emails. We appreciate you making your reservation at the conference hotel where we have negotiated contracts to give you the best value and service. Your reservation also helps ensure we meet our contractual obligations with the hotel.

    Join Scrum community members from around the world as they gather together in Phoenix, AZ for the Global SCRUM GATHERING® Phoenix 2015. You'll find plenty of ways to participate as you share experiences, exchange information, and collaborate with fellow Scrum users. Get value and expert insight that provides you with a framework for evaluating and incorporating Scrum while you learn from experienced practitioners and leaders in the Scrum community.


    To get to the Talking Stick Resort there are a few options:

    From Phoenix Sky Harbor International Airport (PHX)

    Taxi: $45.00 USD (one way) approximately 20 minutes.Taxi terminal access is as follows:
    • Terminal 2- Outside door #8
    • Terminal 3- Outside door #7
    • Terminal 4- Outside door #7
    SuperShuttle Vans operate 24 hours on a scheduled basis, with vans departing every 15 minutes from 9 a.m. to 9 p.m. Contact SuperShuttle directly at (602) 244-9000 for more information.

    Executive Car/Limousine: Limousines offer airport-to-door service. Rates begin at $45 for 1 or 2 passengers.

    Car Rental: There are 12 rental agencies with offices locations at 1805 East Sky Harbor Circle South. The Rental Car Shuttle stops every 5-10 minutes at each terminal. Check with each company for rates. Click here to view rental car company contact information.
  • Theme, Track and Chair(s)


    This Gathering is all about "Freedom" and realizing your potential. Free yourself from the: tyranny of the urgent, fear of making mistakes, business as usual, and process. With an eye to the past, we look at how to optimize current environments and adopt a forward-thinking approach to Scrum.

    Be bold and embrace change! Embrace “Freedom” by submitting to the following tracks:


    Starting Down the Path [BEGINNER] - For those who are starting out on their Agile journey, it is important to fully understand the fundamentals.  By doing so, we establish a firm foundation upon which to build for more advanced and complex topics.  Understanding team level dynamics, practices, and local change is important here.
    401: Secure Your Footing [INTERMEDIATE] - After using Scrum for a while, it is important to take stock and evaluate what you can change and how you can implement those changes.  At this practitioner level, we begin to see that Scrum can offer so much more when we look at the bigger picture and incorporate other values and principles rather than simply viewing Scrum as a methodology.
    601: The Scrum Mountaineer [EXPERT] - After many years of experience scaling the mountains of organizational change, there are still nuances and pearls of wisdom to be gleaned.  For those who are seasoned experts at coaching and training, this level provides an opportunity to collaborate with peers and share experiences.  From these inclusive interactions the entire Scrum domain will be expanded with collective insights.  As Agile thought leaders, the community is looking to you to lead the evolution of Scrum, which will help set them free...

    PechaKucha Sessions

    Short presentations using pictures, which last exactly 6 minutes and 40 seconds total. The PechaKucha presentations will be featured in the second day plenary session at the end of the day. See examples of PechaKucha talks here.

    1. What is a PechaKucha?
    A PechaKucha (pronounced: pet cha ku cha) is a simple presentation format of 20 slides; speaking on each slide for 20 seconds totalling six minutes and forty seconds for the entire presentation. The slides advance automatically.
    2. Are the slides really on auto-advance?
    3. Why is the Scrum Gathering doing PechaKuchas?
    We are adding PechaKuchas based on audience feedback over the years for a new session format. PechaKucha is an extremely popular presentation format. You can read a little more about the formation of PechaKuchas here
    4. How do I prepare a PechaKucha?
    The best resource on preparing a PechaKucha is:
    5. What is a good PechaKucha topic?
    Good topics include discrete topics in Agile, typically one short story. A sample topic could be "my company's transition to daily standups" or "why user stories rock."

    Phoenix Co-Chairs

    Daniel Gullo @danielgullo
    Certified Scrum Coach (CSC), Certified Scrum Trainer (CST)
    For more than 25 years, Daniel has been teaching, coaching, and consulting for organizations of many sizes; from startups to multi-national enterprises.  Daniel has lead large-scale Agile adoption initiatives for organizations in Financial Services, Education, Health Care, Bio-tech, Pharma, Information Technology Consulting, Professional Associations, and Federal Government.
    Daniel is well known and highly revered as "The hardest working man in the Agile community."  He is the founder of Agile Delaware and frequent reviewer, volunteer, and speaker for the Scrum Alliance, Agile Alliance, PMI and other organizations, including delivering keynote addresses.  Daniel is the Conference Chair for the 2015 Scrum Gathering in Phoenix; he was the Conference Chair for the 2013 Scrum Gathering in Las Vegas; serves on the Trainer Acceptance Committee; is a member of the Coaching Retreat Planning Committee; host of Coaches Clinic events; facilitator of Open Space Events, including the Scrum Alliance's largest Open Space ever in Berlin; and a prolific contributor to a vast array of online forums, blogs, and other social media.  Daniel is currently pursuing a PhD in Organizational Development.  
    Twitter: @danielgullo
    To read more about Daniel, please visit:

    Stephen Forte @worksonmypc
    Certified Scrum Master (CSM), Certified Scrum Professional (CSP), PMP
    Fresco Capital
    Stephen Forte is a Managing Director at Fresco Capital. Based in Menlo Park, CA, Stephen is involved in all aspects of investment and operations with a specific focus on enterprise and IoT. Prior, he was Chief Strategy Officer of Telerik, a leading vendor of developer and team productivity tools and acquired by Progress Software in 2014. He is an active angel investor and also a mentor at several startup accelerators including Haxlr8r and the Thiel Foundation’s 20 under 20 program. He is the founder of Mach5, a Silicon Valley based startup accelerator and co-founder of AcceleratorHK, Hong Kong’s first startup accelerator.
    Stephen was the co-founder of several startups, including Chassis Finder (acquired in 2012), Triton Works (acquired in 2010) and Corzen (acquired in 2007). Prior to Corzen, Stephen served as the first CTO of venture backed Zagat Survey in New York City (acquired in 2011) and also was co-founder of the New York-based software consulting firm The Aurora Development Group.
    Stephen has an MBA from the City University of New York, did post grad work at LSE and has written several books on application and database development. An avid mountain climber, he leads an annual charity fundraising trek in the Mt. Everest region.
  • Keynote Speakers

    Opening Keynote: Mike Cohn


    Mike Cohn is a Certified Scrum Trainer and a co-founder of the Agile Alliance, Scrum Alliance and Agile Leadership Network. Through his company, Mountain Goat Software (, Mike teaches and coaches on Scrum and agile development.
    He is the author of Succeeding with Agile: Software Development with Scrum, Agile Estimating and Planning, and User Stories Applied for Agile Software Development as well as four books on Java and C++ programming.
    Mike is also the founder of Front Row Agile ( through which he and other leading trainers offer affordable video training on agile and Scrum. Mike’s video courses include the Scrum Repair Guide and Agile Estimating and Planning.
    With more than 30 years of experience, Mike has previously been a technology executive in companies of various sizes, from startup to Fortune 40.

    Let go of Knowing: How Holding onto Views May Be Holding You Back 

    You undoubtedly have a firmly held set of convictions about what is necessary to do agile well. These convictions have served you well—your teams have delivered better products more quickly and more economically than before they were agile. But could some of your firmly held convictions be holding you back? And have you ever wondered why some of your most agile friends are similarly firm in their own opinions—even ones that are the exact opposite of your own?

    In this session, you’ll see ways that biases may be preventing you from questioning your assumptions, why being open to new views is hard but vital, and why beginners so often think they know it all. 

    After this session, you will know how to discern the inviolate rules of Scrum from its merely good practices. You’ll know why you feel certain of some aspects of agile, less so about others. You’ll leave with the confidence to let go of knowing. And when we let go of knowing, we open ourselves to learning, which is the heart of agile. 

    Tuesday: PechaKucha


    Short presentations using pictures, which last exactly 6 minutes and 40 seconds total. The PechaKucha presentations will be featured in the second day plenary session at the end of the day.

    See the Schedule & Program tab to see the confirmed list of PechaKucha speakers.
    PechaKucha FAQ
    1. What is a PechaKucha?

    A PechaKucha (pronounced: pet cha ku cha) is a simple presentation format of 20 slides; speaking on each slide for 20 seconds totalling six minutes and forty seconds for the entire presentation. The slides advance automatically.
    2. Are the slides really on auto-advance?
    3. Why is the Scrum Gathering doing PechaKuchas?
    We are adding PechaKuchas based on audience feedback over the years for a new session format. PechaKucha is an extremely popular presentation format. You can read a little more about the formation of PechaKuchas here

    Closing Keynote: Jim McCarthy


    Jim McCarthy began his career as a software/high tech guy 35 years ago. Over the years, he has synthesized what he has learned from his software development and executive corporate experience and applied it to solving the riddles of team dynamics. Jim has had responsibilities in programming, development management, testing, marketing, program management, user education, and executive level management. Jim has led large software development, business and marketing efforts at Bell Labs, The Whitewater Group, and Microsoft Corporation.
    Since 1996, Jim has devoted himself to researching groups and how they created products and organizations. Jim uses a teamwork lab (McCarthy BootCamp, a product development simulation) and in situ research at corporations worldwide. Jim wrote the best-selling and influential "Dynamics of Software Development" in 1995 (2nd ed. 2006). With his wife, Michele McCarthy, Jim created the Core Protocols (now available in version 3.0), a tight collection of interpersonal protocols that support results-oriented behavior, the efficient aggregation of individual qualities into a greater whole, and the development and realization or shared visions. Together, they authored the "Software for Your Head," 2002, Addison-Wesley, and they now host a podcast show on team and other business issues. Jim can be reached at, or via his website, @mccarthyshow

    Freedom, Culture Design and Our Possible Destiny

    A culture is the set of shared attributes, values, goals, and practices that both describes and shapes a group. Our era is increasingly characterized by an emergent "software culture." Not only is software itself creating much of our global wealth, but the unique challenges of creating our software have demanded wholly new types of engineered corporate culture from us. Various high tech development disciplines have been articulated and "packaged up." In response to the demands of software, we have created several seminal management "movements" (such as Agile, Scrum, XP, etc.). These movements represent the birth of culture design. Culture hacking is a distinct kind of culture design. Culture hacks express a particular hacker ethos, an ethos originating in freedom and the world of software hacking. Good culture hacking will tend to promote freedom, extend openness, and embody rationality and design elegance. As our culture becomes increasingly and fruitfully hacked, we will grow in effectiveness and ambition and will bring more and more problems into scope. This could trigger an unprecedented Golden Era, an age of unparalleled magnificence.
    That will depend on whether we few early adopters of culture design accept our greatest challenge: to live freely.
  • Schedule and Program

    Sunday, May 3, 2015

    15:00 - 18:00 Registration

    18:00 - 19:00 Welcome Reception

    Monday, May 4, 2015

    8:00 - 17:00 Registration

    8:00 - 9:00 Breakfast

    8:00 - 18:00 Coaches Clinic

    9:00 - 10:30 Welcome Remarks & Opening Keynote

    10:30 - 10:45 AM Break

    10:45 - 11:30 45-Minute Sessions

    11:30 - 11:45 Transition

    11:45 - 12:30 45-Minute Sessions

    12:30 - 13:45 Lunch

    13:45 - 15:15 90-Minute Sessions

    15:15 - 15:30 PM Break

    15:30 - 17:00 90-Minute Sessions

    18:00 - 21:00 Monday Mingle @ Pool Patio

    Tuesday, May 5, 2015

    8:00 - 9:00 Breakfast

    8:00 - 18:00 Coaches Clinic

    9:00 - 10:30 PechaKucha

    10:30 - 10:45 AM Break

    10:45 - 11:30 45-Minute Sessions

    11:30 - 11:45 Transition

    11:45 - 12:30 45-Minute Sessions

    12:30 - 13:45 Lunch

    13:45 - 15:15 90-Minute Sessions

    15:15 - 15:30 PM Break

    15:30 - 17:00 Ignite Talks

    Wednesday, May 6, 2015

    8:00 - 9:00 Breakfast

    8:00 - 18:00 Coaches Clinic

    9:00 - 10:00 Opening the Space

    10:00 - 10:45 Open Space

    10:45 - 11:15 AM Break

    11:15 - 12:00 Open Space

    12:00 - 12:45 Open Space

    12:45 - 13:45 Lunch

    13:45 - 14:30 Open Space

    14:30 - 15:00 Closing the Space

    15:00 - 15:30 PM Break

    15:30 - 17:00 Closing Keynote

  • About the City

    Experience Phoenix

    We have selected Talking Stick Resort in Phoenix, AZ to host the Gathering. Phoenix, also known as the Valley of the Sun, is the capital city of Arizona. Phoenix is known for its subtropical desert climate, golfing, and fine Mexican cuisine, but Phoenix is also every bit a modern metropolis.The weather in May is typical for a desert climate with highs of 35 C (95F) and lows of 21 C (70F).

    Add some extra days to your trip and make time to visit some unique sites and attractions that distinguish Phoenix.

    Here are the Top 10 Things to do in Phoenix. For more information on Phoenix and its attractions, visit the Tourism Phoenix and neighbouring Tourism Scottsdale website.

    1.     Phoenix Art Museum: Southwest’s largest destination for visual art from across the world
    2.     Desert Botanical Garden: stroll through this garden to see more than 50.000 desert plants.
    3.     Phoenix Zoo
    4.     AZ on the Rocks: Arizona’s largest indoor climbing gym offers a 10 ft climbing wall.
    5.     Octane Raceway: Experience the excitement of indoor go kart racing at speeds over 45 mph!
    6.     Downtown Phoenix: Find fun activities for foodies, fans, and families.
    7.     Explore the Sonoran Desert: explore and final unusual wildlife, vegetarian and wonderful views.
    8.     Scottsdale Museum of Contemporary Art: devoted to contemporary art, architecture & design.
    9.     Taliesin West: Tour architect Frank Lloyd Wright’s old residence and architectural school.
    10.   Queen Creek Olive Mill: Arizona’s only working olive farm and mill.
  • Open Space Guidelines

    Open Space Guidelines

    Freedom (the OpenSpace)
    Facilitated by Adam Weisbart
    What if you had the freedom to create the perfect gathering? 
    On the third day of the gathering, during the Open Space, we'll shed all nonessentials. We'll do away with scheduled talks, and the structure of tracks, and like any good Agilist we'll focus on what really matters: people. We'll set ourselves free from constraints and build the perfect day together.
    Up for an energetic discussion? Curious about a specific subject? The Open Space is your chance to engage with others at the gathering in whatever way seems best. Lead a discussion, listen pensively, jump around from room to room, or mingle in the hall. You’re free to do whatever works best for you! If you’ve never attended an Open Space, it’s not to be missed — experience the magic in the freedom of spontaneous collaboration.
    Bring: your ideas, concerns, and challenges.
    Find: your friends, mentors, and collaborators.
    Leave with: a plan, purpose, and even more passion than that with which you arrived.

     Adam is a Certified Scrum Trainer and Agile Coach who is passionate about helping groups create spaces in which they can thrive together. He has created several training modules including Build Your Own Scrum which is used by trainers around the world to teach Scrum from the back of the room. He's
    the creator of the viral video "Sh*t Bad Scrum Masters Say", the guy behind Agile Adlibs, and the one responsible for the ridiculous clothing line Agile Threads. When he's not teaching, he's likely blogging at (where you can find out more about his projects), cycling some ridiculous distance on a hilly road, or writing about himself in the 3rd person.
  • Comments
    Saravana Bharathi, CSP,CSM, 6/26/2014 10:35:31 PM
    Looking forward to it :)
    Aashish Shah, CSM, 7/11/2014 10:20:22 PM
    Looking forward to participate in it!
    Emilia Breton-Lake, CSP,CSM,CSPO, 10/1/2014 5:28:58 PM
    Should be a great conference!
    Kiranmaye Yadali, CSM,CSPO, 2/11/2015 11:22:27 AM
    As a first timer to attend these gatherings, thoroughly thrilled and excited to be a part of it. So looking forward...
    Dr. Swapn (Sam) Sinha, CSP,CSM,CSPO,REP, 3/28/2015 9:22:17 PM
    Looking forward to learn and share with the community.
    Robert Carstons, CSP,CSM, 4/9/2015 1:54:53 PM
    Less than 4 weeks to go! Look forward to seeing everyone!
    Theofanis Giotis, CSP,CSM, 5/3/2015 9:33:46 AM
    It took me 25 hours traveling to arrive for this great conference (Athens, Istanbul, NY, Phoenix)!!!

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Talking Stick Resort
Phoenix, AZ United States


4-6 May, 2015

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