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New Orleans: 2014 Global Gathering 5/5/2014 12:00:00 AM Hilton New Orleans Riverside Hilton New Orleans Riverside 2 Poydras Street New Orleans LA 70130 United States 29.9477375 -90.0635104

Global SCRUM GATHERING® New Orleans 2014

All presentations that have been provided by speakers are posted online. Please click here to access the presentations. 

Want to revisit your favourite Open Space sessions? Click here to access the #SGNOLA Open Space site. 

For information about sponsoring a Gathering, download the
Sponsorship Package, contact Yvonne at, or call (905) 281-0555 ext 111.

  • Registration Fee
    Your registration gives you full access to all keynotes, sessions, and special events. Breakfast, Lunch, and AM & PM breaks are included [Monday - Wednesday] plus any evening events. Regretfully, we cannot offer 1-day passes or allow sharing of passes.

    Dress code: Business casual, jeans acceptable.

    Please be sure to read all the information below before beginning your registration.

    Discount codes cannot be combined. Read through the information below to determine the discount code which offers the most value to you.

    Registration Types, Pricing* & Discounts **


    Early Bird***: $1,150
    Regular: $1,350
    Don't know if you are an active SCRUM ALLIANCE® Member? Contact:


    Early Bird***: $1,400
    Regular: $1,600
    Not a SCRUM ALLIANCE® Member? Sign up today and receive a 2-year subscription for only $100 USD


    Price: $950
    Regular: $1,350
    Discount is automatically applied, certifications are verified. 

    First-Time Attendee

    $200 Off!
    To receive a First-Time Attendee discount code, please contact Please reference the Scrum Gathering New Orleans within your request.


    10% Discount
    To receive an Academic discount code, please contact

    Scrum User Group

    10% Discount
    To receive an discount code as a Scrum User Group member, please contact

    Group Discounts****

    Groups of (3) or more enjoy a 10% discount. Contact with the names of all registrants within your party to receive the group discount. Note: Registration and payment must be processed at the same time.

    * All prices are in USD.
    ** % Discounts are calculated based on the selected registration type fee.
    *** Early Bird registrations do not have a specific cut-off date. These registrations are based on a first-come / first-served bases and will be available until the maximum quantities have been met.
    *** Group discounts are calculated on the total cost of all registrations in the group. You will have the opportunity to add additional group members during this registration process. The total fees for all registrants in the group will be charged to the first person in the group's registration. NEW: A discount code is needed to receive this 10% group discount. Please contact to receive the group discount.


  • Hotel and Travel

    Accommodation Update

    HOTEL UPDATE: Rooms available at Loews & Windsor Court Hotel.

    We have secured a block of rooms at a special rate of $219 + tax over the Gathering dates [pre and post dates are subject to a higher rate] at the Loews Hotel, located a quick 3 minute walk from the host hotel Hilton New Orleans Riverside. Our preferred rate is only available until Monday, April 28, 2014 or until the hotel sells out.  Click here to book your room TODAY. To reserve by phone, call 1-866-211-6411 and mention the Scrum Alliance.

    Alternatively, we have a very limited number of rooms over the Gathering dates at a rate of $259 + tax at the Windsor Court Hotel, located between the host hotel Hilton New Orleans Riverside and the official overflow hotel Doubletree. Click here to book your room TODAY.

    Why stay at the conference hotel?

    This is where the action is! Networking opportunities are around every corner and in every elevator. Save time getting to and from breakouts and sessions, and enjoy the convenience of going back to your room between events to make phone calls and check emails. We appreciate you making your reservation at the conference hotel where we have negotiated contracts to give you the best value and service. Your reservation also helps ensure we meet our contractual obligations with the hotel.

    Join Scrum community members from around the world as they gather together in Louisiana for Global SCRUM GATHERING® New Orleans 2014. You'll find plenty of ways to participate as you share experiences, exchange information, and collaborate with fellow Scrum users. Get value and expert insight that provides you with a framework for evaluating and incorporating Scrum while you learn from experienced practitioners and leaders in the Scrum community.


    To get to the Hilton New Orleans Riverside there are a few options:

    From Louis Armstrong New Orleans International Airport (MSY)

    Taxi: $33.00 USD (one way) approximately 25 minutes.

    Super Shuttle: $20.00 (per person, one way).Visit for more details or to make a reservation.

    Executive Car/Limousine: Airport Limousine is the official limousine service for Louis Armstrong New Orleans International Airport. Convenient kiosks are located in the baggage claim area and no hassle curb side pickups are available. Rates begin at $58 for 1 or 2 passengers

    Car Rental: There are 9 rental agencies with offices on the lower level of the airport. Check with each company for rates. Click here to view rental car company contact information.

  • Theme, Track and Chair(s)

    Theme & Tracks

    Laissez les Bon Temps Rouler -- "Let the Good Times Roll!"

    Our theme is a Cajun French expression that conveys the "joie de vivre" – joy of living – attitude that pervades south Louisiana, and especially the city of New Orleans. Our vision is that the Global SCRUM GATHERING® New Orleans 2014 showcases the powerful "goodness" that Scrum can bring to our products, our professional relationships, our workplaces, and our organizations - through conference offerings that are as rich and diverse as the host city for this Global SCRUM GATHERING®.

    Tracks for this Gathering align elements of Scrum with some of the key elements of New Orleans' vibrant urban folk culture:

    1. Rolling Down the River

    Without the great Mississippi River, there would be no New Orleans. This track dedicated to ‘Old Man River’ embodies the origins of the agile movement, and the heartbeat of Scrum – adaptability, resilience, and continuous flow.

    2. Hop On a Streetcar

    New Orleans streetcar lines are the oldest continuously operating streetcar line in America and each streetcar is a historic landmark. Streetcar lines frame up a network that transports people throughout every neighborhood of the Crescent City; the Scrum framework provides an operational structure for delivery of all kinds of product on a predictable schedule.
    This track is dedicated to exploring Scrum as a management framework, including: planning techniques, extending Scrum for large-scale operations, metrics/methods for providing visibility and measuring effectiveness.

    3. Jazzin’ It Up

    Jazz has evolved for over 100 years from the work and creativity of many people and places, but it still calls only one city home – New Orleans. While jazz spans a range of music that is difficult to define, the core elements of jazz - spontaneity and improvisation – are consistently recognized.  
    Similarly, Scrum affords each delivery team the freedom and responsibility to adopt technical practices that work best for that team’s particular situation and makeup. This track explores ways that Delivery Teams have achieved harmony and innovation in communication norms, technical collaboration, design excellence, and consistent product quality.

    4. “Throw Me Something, Mister!”

    A New Orleans parade is not just an event to be watched – Spectators are expected to be active participants, demanding throws (beads, doubloons, and trinkets) from the float riders with their chants of “Throw me something, mister!”
    This track is dedicated to the Scrum Product Owner role, who (like the krewes and riders in a New Orleans parade) must continually prepare for and respond to requests for direction and details on what features are to be delivered. “Throw Me Something, Mister!” aims to explore qualities/techniques that make a great Scrum Product Owner, as well as topics specific to product backlog management, prioritization, business value, and interactions with end users/customers.

    5. Lagniappe

    This term (pronounced “lan-yap”) is uniquely Cajun French, and it means “a little something extra”. Lagniappe is an old custom that remains a strong practice in New Orleans culture.
    This track is dedicated to giving the Global SCRUM GATHERING® New Orleans 2014 participants a little extra – like non-typical Scrum project success stories, tools/techniques from other disciplines that enhance Scrum effectiveness, or any other nuggets that don’t fit squarely into another track.

    We are looking forward to receiving presentations from experts in the field who will inspire us with stories of success, current implementation best practices, and creative and fun applications of the Scrum framework for our theme "Laissez les Bon Temps Rouler" or as we say in New Orleans:" Let the Good Times Roll!" 

    New Orleans Co-Chairs

    Co-chairs for the Global SCRUM GATHERING® New Orleans 2014 are Anita Canafax and Michelle Russo, both with Geocent – a fast growing technology services company based in the Greater New Orleans area that provides innovative value-driven solutions to federal, state, local, and commercial clients.

    Anita Canafax is a Program Manager with Geocent’s Federal Sector, where she specializes in building and leading high performing agile teams delivering software solutions to federal government clients. Anita has over 22 years of experience in system design and implementation, 12 years of IT Project management experience. She has been practicing Scrum since early 2009. In addition to SCRUM ALLIANCE® designations of Certified Scrum Master (CSM) and REP Trainer, Anita is also a Scaled Agile Framework Program Consultant (SPC) and holds a degree in Business Administration.

    Michelle Russo is the Agile Practice Lead for Geocent’s Commercial, State & Local Government Sector, where she supports Scrum/agile training programs and coaching for clients and internal initiatives. Michelle has a 25+ year history in the IT field, including both technical and management roles, and has been leading project teams using agile approaches since 2004. Michelle holds SCRUM ALLIANCE® credentials of CSM, CSPO, CSP, and was a presenter at the 2012 Scrum Gathering Atlanta. She also holds designations of PMP, PMI-ACP, Scaled Agile Framework Program Consultant (SPC), and Microsoft Certified Solutions Developer: Application Lifecycle Management (MCSD: ALM).
    Both Michelle and Anita are approved trainers through SCRUM ALLIANCE'S® Registered Education Provider (REP) program. Individually and jointly they have organized and delivered numerous local events and informational presentations on agile/Scrum. Michelle and Anita co-founded the Agile New Orleans User Group (Agile NOLA) in 2012.
  • Keynote Speakers

    Opening Keynote, Ken Rubin


    Ken Rubin is Managing Principal at Innolution, a company that provides Scrum and agile training and coaching to help companies develop products in an effective and economically sensible way.  A Certified Scrum Trainer, Ken has trained over 20,000 people on agile and Scrum, Kanban, Smalltalk development, managing object-oriented projects, and transition management. He has coached over 200 companies, ranging from start-ups to Fortune 10.

    Ken was the first managing director of the worldwide Scrum Alliance. He is the author of the Amazon #1 best-selling book Essential Scrum: A Practical Guide to the Most Popular Agile Process. He is also the creator of the Visual AGILExicon®, a freely available set of vibrant, four-color icons for composing graphically rich and visually appealing three dimensional representations of agile and Scrum concepts.

    Economically Sensible Scrum

    Scrum is a tool for increasing team and organizational agility to deliver superior business results. To utilize Scrum (or any tool) appropriately, however, we must understand more than just its basic mechanics. We must also understand the core principals that inform its use and then apply those principals in an economically sensible way. Doing so allows us to elevate and select among the many alternative, and often conflicting, choices for how to apply Scrum in the context of each organization's unique culture and business goals. 

    In this talk, I introduce the concept of Economically Sensible Scrum, which is the application of Scrum within an economic framework that is grounded in core agile principles. To illustrate the utility of this approach, I examine several different issues that I encounter when visiting clients. Using the lens of an economic framework, I focus on how to use agile principles to overcome these issues and make quick, correct, and understandable choices when applying Scrum at both the team and organizational levels to achieve desirable business results. 

    Tuesday Keynote, Jim King with Jeff Davis and Anthony Montgomery

    Biography - Jim King

    James A. King is Senior Vice President, Business Operations & Technology at Broadcast Music, Inc. In this role, he is responsible for overseeing all areas of technology innovation, operations and product development to deliver cutting-edge business processes that provide the highest possible value to BMI’s songwriters, composers, music publishers and licensees. In addition, he has developed strategic partnerships and key relationships with many firms in the music and media industries to benefit BMI’s core business.

    Mr. King joined BMI in 2010, having previously worked as Senior Vice President, Audience Platforms, and Global Chief Information Officer at United Business Media, PR Newswire. Linking business leadership, operations excellence, and technology innovation is a key part of Mr. King’s background.

    Mr. King has held CIO, CTO, and COO positions with leading global information services, media and publishing companies, including McGraw-Hill, Brightpoint, and Reed Elsvier PLC. He also has held leadership roles with top IT companies, including Microsoft and AT&T Bell Labs. In addition to his other significant contributions to streamlining BMI’s operational platform, Mr. King has helped to earn BMI’s placement in InformationWeek’s list of the top 500 technology innovators for two consecutive years.

    Mr. King holds several advanced degrees, including a Masters in Computer Science. His university experience includes Purdue University (LARS), Ball State University, and technology and business leadership training at MIT, among other institutions. In 2012 Mr. King completed a year-long executive leadership program at Vanderbilt University’s Owen Management School.

    Biography - Jeff Davis

    Jeff Davis is Assistant Vice President, Business Operations at Broadcast Music, Inc. (BMI). In this role, Mr. Davis is responsible for leading BMI’s Works Registration, Music Performance Identification, Audio/Visual Identifications, Foreign Research and Identification and Imaging departments to achieve objectives of all projects, programs and strategic plans. The contribution he makes within and outside of BMI influences the standards and processes for royalty distributions across the globe.
    Mr. Davis joined BMI as a Systems Analyst and subsequently earned the titles of Project Leader, Project Manager, Project Director and Sr. Director, Enterprise Applications before becoming Assistant Vice President in 2012. Prior employment included Progressive Insurance, Technautics Corporation, MCA Inc., and Argo-Tech.
    As a Certified Scrum Master (CSM) and Certified Scrum Product Owner (CSPO) from the Scrum Alliance, Mr. Davis has spoken on the application of agile methodologies to domains other than IT (Paris, 2013). He has also participated in conferences including Know What to Do Today: From Mobile to Middleware, and Agile Development Scaled to Multi-Tier Consumer Application Development at BMI (Orlando June 2012.) He is Board of Trustees President of Sumner Academy in Gallatin TN, and holds a BBA in Computer Science/Management Science from Kent State University.

    BMI’s Agile Journey

    In this keynote, Broadcast Music Incorporated, a 75-year old company, provides rich reflection on our revolutionary transformation of our entire information systems group, and the reinvention of products and services in order to remain relevant to our constituents in the music industry. We further describe how an agile philosophy and the Scrum framework were crucial catalysts during the enterprise transformation, and helped advance our organizational reconstruction in technical and non-technical areas. From the CEO to various non-technical support functions, Scrum concepts are familiar ways of working together. In this panel session, presented in a retrospective format, we explore collectively the following questions:

    • How did agile and Scrum help BMI?
    • What did BMI do to transform? 
    •  What have we accomplished? 
    •  What would we do the same? 
    • What would we do differently?
    • How did BMI apply Scrum to domains other than technology?


    Biography - Anthony Montgomery

    Anthony Montgomery is Senior Director, Project Management Office at Broadcast Music, Inc. (BMI). In this role, Mr. Montgomery is responsible for the delivery of technical programs and projects, and assists with process improvement related to Agile and Project Management. His accomplishments at BMI include adapting various agile methodologies to non-technology departments to enhance productivity and efficiency.
    Mr. Montgomery joined BMI in April, 2011, as a consultant. Prior to this appointment, he served for more than 15-years in senior management positions within the banking industry, including the roles of CFO/CIO, COO and VP-IT in for-profit and non-profit financial institutions. He also completed 20-years of military service and retired at the rank of major in 2012. His awards and decorations include numerous commendations for meritorious, exemplary and humanitarian service, among others. He is a combat veteran of Operation Iraqi Freedom, and a veteran of Operation Noble Eagle and Hurricane Katrina.
    As a Certified Scrum Professional (CSP) from the Scrum Alliance and PMI Project Management Professional (PMP), Mr. Montgomery is currently pursuing a Doctor of Education (Ed.D.) in Leadership from Creighton University. He is an Alumnus of University of Chicago, Graham School with Advanced Project Management studies, and has also completed business leadership studies at Aresty Institute of Executive Education, The Wharton School, University of Pennsylvania. In addition, Mr. Montgomery holds an MBA and a Bachelor of Science degree in finance from Southern Illinois University Carbondale.

    Closing Keynote, Richard Sheridan


    From kid programmer in 1971 to Forbes cover story in 2003, author, CEO and Chief Storyteller Richard Sheridan has never shied from challenges, opportunities nor the limelight. While his focus has always been around technology, his passion is actually process, teamwork and organization deisgn, with one inordinately popular goal: the business value of joy! Sheridan is an avid reader and historian, and his software design and developmental team at Menlo Innovations didn't invent a new culture, but copied an old one ... Edison's Menlo Park New Jersey lab. Henry Ford's recreation of the Menlo Park Lab in Greenfield Village was a childhood inspiration!

    Some call it agile, some call it lean ... Sheridan and his team call it joyful. And it produces results ... business and otherwise. Five Inc. magazine revenue growth awards, invites to the White House, speaking engagements around the nation, numerous articles and culture awards and so much interest they are doing more than a tour a day of the Menlo Software Factory™ for thousands who make the trek to Ann Arbor, Michigan each year. In Sheridan's recently published book Joy, Inc. he shares what he has learned about the effect of a culture focused on joy. The book was recently named Management Book of The Year by 800-CEO-READ, and Menlo Innovations was name The Most Joyful Company in America by Inc. magazine.

    The Business Value of Joy

    Joy in the context of business sounds ridiculous, and would be except for one important glaring fact: it produces measurable, repeatable, and sustainable results. Learn why from the founder, CEO, and Cheif Storyteller and author Richard Sheridan.

    Within an industry known for missed deadlines, poor quality, "death march" processes and user experiences that require Dummies books to explain, this talk will deliver the hope of a better way. Attendees who attend agile and scrum conferences are searching for  tangible examples from which to sample and learn. This talk will deliver inspiration and practical takeaways.

    Agile methodologies practiced The Menlo Way™ since 2001 are both joyful and disciplined. In this session, Sheridan will share from him personal experiences about the effects of physical space on team energy and engagement, the benefit of simple paper-based project management tools to foster better sponsor relationships, the power of systematic pairing in creating a learning organization that render towers of knowledge and Brooks' Law quaint challenges of the past.

    Sheridan will discuss the cultural norms that remove fear and encourage experimentation; you'll hear about the elimination of meetings and the rituals and ceremonies that replace them. Learning Objectives: 1) Design a culture with the right team and leadership in a learning environment; 2) create client involvement; 3) define your environment by joy in an open and collaborative culture and 4) create delightful user experiences.

  • Schedule and Program

    Sunday, May 4, 2014

    15:00 - 18:00 Registration

    18:00 - 19:00 Welcome Reception

    Monday, May 5, 2014

    8:00 - 17:00 Registration

    8:00 - 9:00 Breakfast

    9:00 - 11:00 Welcome Remarks & Opening Keynote

    11:00 - 11:30 AM Break

    11:30 - 12:30 60 Minute Sessions

    12:30 - 13:30 Lunch

    13:30 - 15:00 90 Minute Sessions

    15:00 - 15:30 PM Break

    15:30 - 17:00 90 Minute Sessions

    Monday Mingle

    Tuesday, May 6, 2014

    8:00 - 9:00 Breakfast

    9:00 - 10:30 Keynote

    10:30 - 11:00 AM Break

    11:00 - 12:30 90 Minute Sessions

    12:30 - 13:30 Lunch

    13:30 - 15:00 90 Minute Sessions

    15:00 - 15:30 PM Break

    15:30 - 17:00 90 Minute Sessions

    17:00 - 18:00 HP Happy Hour

    Wednesday, May 7, 2014

    8:00 - 9:00 Breakfast

    9:00 - 10:30 Open Space

    10:30 - 11:00 AM Break

    11:00 - 12:30 Open Space

    12:30 - 13:30 Lunch

    13:30 - 15:00 Open Space

    15:00 - 15:30 PM Break

    15:30 - 17:00 Closing Keynote

  • About the City

    Experience New Orleans

    We have selected Hilton New Orleans Riverside in Louisiana to host the Gathering. New Orleans, also known as The Big Easy, is known for its culture, cuisine and jazz clubs which are evident in its offerings, but New Orleans is also every bit a modern metropolis. The weather in May is the official warm up before the summer with highs of 29 C (85F) and lows of 19 C (66F). While the summer months are typically the wettest, be prepared for days when it could be overcast with a little rain.

    Add some extra days to your trip and make time to visit some unique sites and attractions that distinguish New Orleans as The Big Easy.

    Here are the Top 10 Things to do in New Orleans. For more information on New Orleans and its attractions, visit the official New Orleans Tourism Website.

    1. In the birthplace of jazz, a jazz club is a must!
    2. The French Quarter neighborhood.
    3. Bourbon Street in the heart of the French Quarter.
    4. Enjoy a local swamp tour
    5. Visit the many historical cemeteries dating back to the late 1700s
    6. Tremé, America's Oldest African American Neighborhood
    7. Enjoy a relaxing afternoon in Jackson Square and tour Saint Louis Cathedral.
    8. Visit the unique Steam Calliope on Steamboat Natchez for a daily performance.
    9. The National World War II Museum
    10. Take a trip aboard New Orleans’ oldest continuously operating streetcar in the world! 
  • Open Space Guidelines

    Open Space Guidelines

    Days one and two of the Scrum Gathering are all about great sessions. They’re about learning new things.

    On the third day of the Gathering, you’re invited to help our community realize untapped potential. How can Scrum help us let the good times roll? Think about the goodness that Scrum has brought to our products: out to market faster, higher quality, more fit for purpose. Scrum brings us the satisfaction of being on a great team delivering a great product, working transparently and getting the right feedback. Scrum makes our work environment more fun and enjoyable—and we bring that fun and enjoyment home with us.

    How can we get even more great products and good times with Scrum? Perhaps you need help with a specific challenge you’re facing, like using Scrum at work to develop software with your team, or you have a fantastic idea for improving user stories. Maybe you have an idea you want to bounce off like-minded folks for using Scrum to help schools or nonprofits in your community.  Since you care about Scrum, you have the skills, insight, and experience that are essential to make it better. And, with our passion, we might even be able to help the world outside of software. Let’s help each other move Scrum forward and keep the good times rolling.

    Bring: your ideas, concerns, challenges, and passion
    Find: your friends, mentors, and collaborators
    Leave with: a plan, purpose, and even more passion than that with which you arrived, and let the good times roll!

    Bring your topic to Open Space and you can run an informal session on any topic you’re passionate about.

    How do I propose an Open Space session?

    • Think of a topic
    • Take an index card and a marker
    • Write your topic at the top of the card
    • Write your name below – so people know who’s running the session
    • Post your topic on the Marketplace (sticky wall) picking a timeslot and location

    Open Space runs by four simple organizing principles:

    • Whoever comes is the right people
    • Whatever happens is the only thing that could have
    • Whenever it starts is the right time
    • When it’s over it’s over

    Use the Law of Two Feet to take responsibility for following your own passions. If you feel that you are not contributing or benefitting from a session, please feel free to move on to something else. Remember it’s self-organizing so...prepare to be surprised.

  • Comments
    Mike Carey, CSM, 6/2/2014 10:53:57 AM
    I know that at least some of the presentations were made available after they were given. Is there a list compiled somewhere that I can access them? I'd like to reference the sessions I attended and check out the ones I was unable to.

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Hilton New Orleans Riverside
New Orleans, LA United States


5-7 May, 2014

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