9:00 - 10:30 - Keynote

Tuesday Keynote
Speaker: Don Reinertsen
Title: Exploiting Uncertainty: Thriving in a Stochastic World
Room: Potsdam I/III

Exploiting Uncertainty: Thriving in a Stochastic World

Early attempts to use Lean methods in product development simplistically copied the ideas of Lean Manufacturing.  They assumed that variability should be elimited.  Unfortunately, this is neither feasible nor desirable in product development.  In development, where innovation adds value, uncertainty is the perpetual traveling companion of innovation – therefore, we can’t eliminate uncertainty without eliminating innovation.  Fortunately, another approach is available.


Don is the President of Reinertsen & Associates, a consulting firm specialized in the management of product development.  He has worked with leading product development organizations for over 30 years, and taught executive courses at Caltech for 14 years.  He is the author/co-author of three best-selling books on product development, and is considered one of the leading thinkers in the emerging field of lean product development.  His latest award winning book, The Principles of Product Development Flow: Second Generation Lean Product Development, has been praised as “… quite simply the most advanced product development book you can buy.”