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Orlando Scrum Gathering

  • Event

    Join with Scrum community members from around the world as they gather together in the sunshine of Orlando, Florida for the 2010 Scrum Alliance Orlando Scrum Gathering. The overarching theme for the Gathering is collaboration. Benefit from a mix of experience, information, values and expert insight that provides a framework for evaluating and incorporating the Scrum process.


    The theme of this Scrum Gathering is collaboration and we've set up a number of ways participants can share and contribute online:    


    Event Blog


    Follow us on Twitter   On Twitter, use hashtag #sg10us


    Photos and/or video?  use tag sg10us on Flickr and YouTube  


  • Details

    Date: 8-10 March, 2010
    Location: Orlando, FL, United States

    6000 W Osceola Parkway
    Orlando, FL 34746 United States
    Get Directions

    Regular Price:

    Registration fee: 

    CST/CSC: $1,000 USD ($500 early bird special before February 15th, 2010)

    Member: $1,500 USD ($1,000 early bird special before February 15th, 2010)

    Agile Alliance member or PMP: $1,700 USD ($1,300 early bird special before February 15th, 2010)

    Non-member: $1,800 USD ($1,500 early bird special before February 15th, 2010)

    Student/Educator:  Student $600 USD (Please contact us for further details

    Group discount: 10% for 5 or more registrations (Please contact us for discount code @

  • Program

    Share in a mix of experience, information, and collaboration with fellow Scrum users. Discover the values and expert insight that provides you a framework for evaluating and incorporating Scrum. Learn from experienced practitioners, Scrum founders, and leaders in the Agile community. Participate in 3 full days of programming including presentations, workshops, case studies, open space and much more.

    Program Tracks

    1. The Edge of Chaos (innovation, risk, cunning...) Host:  Jimi Fosdick
    2. Huge Scrum! (Massive implementations) Host:  Sabine Canditt
    3. Good Practice (e.g. coding, testing, collaboration, design...)  Host:  Michel Goldenberg
    4. Scrum in Context (what Scrum can learn from other industries and research, and what Scrum can teach)  Host:  >>Bob Sarni
    5. When worlds collide – Scrum and traditional Project Management.  Host:  Dave Prior 

    The Dialogue Room is the heart beat of the Scrum Gathering. Come experience a lightly structured, free flowing environment where impromptu and spontaneous conversations and activities can take place. It is intended to be a space for those who want to explore Scrum beyond the formal sessions. Anything goes; no formal workshops or talks here. The Dialogue Room coordinators will provide craft materials and games -- that will spur the creation of new structure. Explore and contribute to a gallery of questions and other artifacts. Peruse the live Twitter / Flickr wall.

    Got a Scrum ailment that needs diagnosis? Come visit the Scrum Clinic at the Dialogue Room. Sign up for a 20 minute session of private 1-on-1 coaching. Doctors wanted.


    7 March 2010 - CST/CSC Retreat  8:30-5:30 St. George (Rm 106 );

                           CST/CSC Welcome Reception 6:30 -8:30 Executive Center  

    8 March 2010

    Time Event Details
    8:30 am - 9:00 am

    Opening comments and Scrum Alliance Overview by Tom Mellor Scrum Alliance President and Chairman of the Board of Directors -

    Osceola Ballroom A

    9:00 am - 10:30 am

    Keynote Presentation - Osceola Ballroom A

    Scrum + CMMI - Jeff Sutherland and Kent Johnson

    Scrum and CMMI with Jeff Sutherland, co-founder of Scrum and Kent Johnson, CTO of AgileDigm. Kent co-authored the primary CMMI book on interpreting the CMMI and is the CMMI Maturity Level 5 Lead Appraiser for Systematic. Our presentation will briefly review how Systematic went to hyper-productive Scrum while maintaining CMMI Maturity Level 5 status and share how companies that want to go to any CMMI level 2, 3, 4, or 5 can cut the cost in half by using Scrum.

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    Refreshment break

    10:30 am - 12:00 pm

    Deep-dive Workshop Sessions

    Participants will experience a "deep-dive" workshop into an area of interest.

    Osceola 1 – Dialogue Room & Scrum Clinic hosted by Michael de la Maza and Gerry Kirk

    Project management, How to: Specify Critical Product Quality Requirements Tom Gilb and Kai Gilb (Sanibel 3)

    Quantified, Measurable and Testable. Specified so they are representative of the real requirements that your Stakeholders have, that they are easy to change, and in such a way that Business and your Product Owner can prioritize and the engineers/developers can develop towards them.

    Some examples of Critical Product Qualities: User-friendly, Security, Performance, Reliability, Maintainability, Intuitiveness, Style, Correctness, Expandability.

    Today, more and more sw and system developers are experiencing project delays and failures caused by unsatisfactory project qualities. The system developed has all the functionality, but the users are not satisfied with some product qualities like the performance, usability, security or reliability. In this focused workshop you will learn, and practice, how to specify the critical product quality requirements for your projects.

    1st session: What are Product Qualities, Why are Product Qualities critical, How to specify Product Qualities, Standards and templates for specifying Product Qualities

    2nd session: Practical Workshop on specifying Product Qualities for your projects in your domain.

    3rd session: Case study.

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    Software Craftsmanship Workshop - Micah Martin (Osceola 2)

    How does one become a Master Craftsman? Practice, practice, practice. In this workshop we will get our hands dirty exploring some of the more common techniques for practicing the software craft. We will perform code katas, working on our sense of code smell, do some randori, and more. Bring your laptop and prepare for a mental workout. You will learn exercises that you can use to train yourself at home and teach your colleagues.

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    Artful Making Workshop - Lee Devin (Osceola 3)

    Theatre and software have much in common: teams create unpredictably innovative products that emerge from the making process itself; they create new things to a deadline; and they use an iterative rather than a sequential method. They make a prototype, not a plan; they see if it works; when it doesn't, they make another, reconceiving to create new ideas out of conflicting ones; they see if the new one works; when it doesn't, they make another; and so on until they have it right. The Artful Making workshop will explore some of what managers and software developers can learn about how theatre artists do that kind of work. The workshop will provide opportunities to learn and practice some of the things actors do as they prepare for creative work, engage in full collaboration, and function productively at the scary edge of their powers. Exercises and discussion will focus on three aspects of any artful collaborative process: Preparation, Concentration, and The Edge.

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    Coaching the Coaches - Lyssa Adkins (CST) (Sanibel 1&2)

    You’ve learned the principles and practices of Scrum. Your teams are agile—as far as the basics go. Now you’re ready to take the next step in your personal development as a ScrumMaster or agile coach. Join Lyssa Adkins in this experiential class, which offers skills essential for coaching agile teams. Lyssa shares practical and provocative techniques from the world of professional coaching, facilitation, collaboration, and conflict management. She demonstrates—and you’ll practice in small groups—what it means to apply the “coach approach” to agile teams. Learn how to create the environment for continuous improvement right from the beginning and discover the key points that ensure the product owner, customer, stakeholders, and coach are all doing their parts to support the team. Recognize when to coach the whole team and when to coach individuals. Take away exercises and tools you can use with your team immediately, and start on the path to become that agile coach who activates teams to create astonishing results. Come ready to learn and to make a personal commitment to become a great agile coach.

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    The Kanban Exploration - Karl Scotland (Destin)

    There has been much debate about how a Kanban System for Software Development is either similar or different to a Scrum approach. While many of the principles and practices are compatible with those of Scrum, some may appear to be at odds. This workshop will begin by discussing one definition of a Kanban System, followed by an exploration of the similarities and differences between Kanban and Scrum based approaches to software development through games, simulations and debate. Attendees should come away with an understanding of the benefits of both approaches and how and when to apply them, whether independently, or jointly.

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    Coaching Self-Organized Teams - Joseph Pelrine (CST) (Osceola 6)

    Self-organization of human beings is a tricky thing. Agile coaches, especially ScrumMasters, are constantly challenged with how to motivate/persuade/trick their teams into doing things, without telling them what to do, but there is very little information or training on this topic. Allowing a team to self-organize along the lines of “oh well, they’re all adults, they’ll figure it out” is just as irresponsible as reverting to the command-and control school of management. This tutorial presents an approach utilizing leading-edge research and techniques from social complexity science and team dynamics. Learning outcomes
    * An understanding of the social psychological and complexity aspects of teams
    * A Sense-Making model for analyzing teams and situations
    * A method for designing non-intrusive interventions for changing team dynamics
    * Learn what’s really needed to get people to work together as teams.

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    Improv: The Mechanics of Collaboration - Matt Smith (Osceola 5)

    This workshop will explore the culture of improvisers, and nail individual communication behaviors that block the creativity of groups (including the groups of voices in our individual heads). We will leave all our "rules" at the door and replace them with a few principles that set us free, and guide us, effortlessly, like gravity, to group creativity and collaboration.

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    Innovation Games® for Scrum Teams - Luke Hohmann (Osceola 4)

    As Scrum teams mature their desire to work collaboratively with internal stakeholders and external customers increases. In this deep dive session Luke Hohmann will show how the serious games described in his book Innovation GamesR: Creating Breakthrough Products Through Collaborative Play can be used to improve many Scrum practices. You will learn how to:

    - Identify customer requirements for through the Product Box game
    - Improve retrospectives through the Speed Boat game
    - Prioritize your backlog through the online game Buy a Feature
    - Plan a successful project through the game Remember the Future
    - Develop better release plans through the game Prune the Product Tree

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    12:00 pm - 1:00 pm

    Buffet lunch served - Osceola Ballroom B

    "brown bag" lunch session in the Dialogue Room by David Perry Protecting your IP - Tips from an IP Attorney

    1:00 pm - 5:00 pm


    5:30 pm - 7:30 pm

    Deep-dive Workshop Sessions continued


    Scrum Gathering Opening Reception - Castillo Fort  (hotel side)

    Hosted by: Title Sponsor VersionOne and Scrum Alliance


    Ongoing Sessions

    The Dialog Room & Scrum Clinic are ongoing sessions that include an interactive game session – some sessions to be videoed for trainer/practitioner use.

    9 March 2010

    Breakout sessions - 5 tracks:  Good Practice; Scrum in Context; Edge of Chaos; When Worlds Collide; Huge Scrum  

    Pecha Kucha (PK)  - usually pronounced in three syllables like "pe-chak-cha", is a presentation format in which content can be easily, efficiently and informally shown, usually at a public events.  Under this format, a presentations are kept very concise in order to encourage audience participation and attention and increase the number of presenters within the course of a single session.

    Time Event Details
    8:30 am - 9:30 am

    Breakout Sessions

    (Osceola 1) – Dialogue Room & Scrum Clinic hosted by Michael de la Maza and Gerry Kirk

    (Osceola 2) – Good Practice – Tom Perry Treating Impediments

    (Osceola 3) – Scrum in Context – Darian Rashid Integrating Lean Six Sigma into Scrum-Based Development Environments; Sameh Zeid (PK) Scrum for process improvement projects

    One of the most important parts of a ScrumMaster’s role is to remove barriers. Lean Six Sigma’s DMAIC methodology, used to solve difficult problems with unknown root causes, should be a powerful tool in the Scrum Master’s arsenal. Unfortunately, with all the blogs, articles, books, lectures and tweets on Scrum best practices, there are very few on utilizing Lean Six Sigma methods for solving barriers within a Scrum deployment and even fewer practitioners. This may be due to several factors, including misunderstandings in both worlds, resentment from legacy “process” improvement methods, bad historical application of Six Sigma within software development, no cross-realm expertise, and more. This presentation will focus on debunking the myths and misconceptions and present intuitive ways on using Lean Six Sigma methods as a powerful barrier-busting tool in the ScrumMaster’s, management’s and the team’s arsenal

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    (Osceola 4) – Edge of Chaos – Rod Claar & Doug Shimp May the Forces Be With You

    (Osceola 5) – When Worlds Collide – Sanjiv Augustine The Agile PMO: Scaling Scrum through Adaptive Governance

    How should we scale Scrum beyond individual projects and find a value-adding role for middle-level managers? How can PMOs avoid being process police and instead truly support Agile teams, enable enterprise rollout of Agile methods, and sustain long-term Agile adoption?

    Learn how industry leaders are scaling Scrum with Agile PMOs that:

    • Bring lean discipline to project prioritization and selection
    • Track and monitor the delivery of value across multiple projects
    • Implement humane resource management through stable teams
    • Mature process adoption through the careful application of metrics, tools and high-level standardization

    Sanjiv will share principles and techniques for the Agile PMO, and discuss how those concepts are being applied in the industry to scale Scrum to programs and portfolios of multiple agile and non-agile projects.

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    Jesse Fewell (PK) Agile Contracts for the Real World 

    (Osceola 6) – Huge Scrum – Jeff McKenna Scaling the Backlog

    This session will present some less known ways of thinking about work management and backlogs and co-existence with traditional methods in large organizations.

    In my experience in implementing scrum in larger and more traditional organizations (10s of teams), work management is a difficult problem. In particular Agile style elaboration of requirements causes difficulties in commitments. project status reporting, work allocation and resource planning.

    Is there a way to address these issues in an agile manner that recognizes what actually happens in projects? I believe there is and I will present my experiences in these areas.

    In particular, I have been rethinking the role of backlogs and releases and will present some (possibly) new way to consider them.

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    (Destin) – Good Practice – Simon Roberts & Jens Korte Effective Team Chartering

    We would like to propose an hour session containing 5-6 Pecha Kucha presentations (20 slides, 20 seconds each).

    The overall topic would be "Building Scrum Teams Effectively". If this session is selected, the topic should be published, submissions for the available slots solicited and selected. We have experience with Pecha Kucha sessions and can organize this if required.

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    (Sanibel 1 & 2) – Edge of Chaos (PK) Jimi Fosdick Living on the Edge of Chaos; Simon Bennett & Mark Summers The Incentive Trap


    (Sanibel 3) – Huge Scrum Dennis Stevens Feeding the Agile Beast; Alan Atlas (PK) Using Agile to Scale Agile Trans 


    9:30 am - 9:45 am Refreshment break
    9:45 am - 10:45 am Breakout Sessions

    (Osceola 1) – Dialogue Room & Scrum Clinic hosted by Michael de la Maza and Gerry Kirk

    (Osceola 2) – Good Practice – Jeff Patton Using Story Mapping

    (Osceola 3) – Scrum in Context – Richard Perrin Scrum Lean Six Sigma

    There is a thread that runs from the work of W. Edwards Deming and Joseph Juran, to the Toyota Production System to Six Sigma practices that firmly roots Scrum in historically successful quality practices.

    We will explore these connections and elaborate on:

    1. What Lean Six Sigma offers Scrum by way of tools and practice
    2. What Scrum offers Six Sigma from a process perspective
    3. What drives customers crazy, what to do about it, and how Scrum and Six Sigma help
    4. How both processes help to effectively manage project risk
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    Alan Cyment
    (PK) Cultures galore! 

    No Scrum implementation lives in a vacuum. Organizational culture, defined by William Schneider as "the way we do things around here in order to succeed", is the air a project breathes day and night. The question we want to pop during this session is if the air we currently inhale is healthy enough for Scrum to live, thrive and sometimes nothing more than survive.

    Based on the simple but incredibly powerful model of organizational cultures defined by William Schneider, participants explore their world from a new perspective by posing some crucial questions and comparing their answers to those of other attendants. Inquiries such as where I stand today, where I dream of being tomorrow and wich are some of the necessary steps to get there will be analyzed by attendants as the group of heterogeneous individuals they are.

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    (Osceola 4) – Edge of Chaos – George Schlitz & Giora Morein Mapping the Agile Transition Battlefield; Rafael Sabbagh & Marcos Garrido (PK) Scrum and The World Crisis

    (Osceola 5) – When Worlds Collide – Andreas Dangl Cross-Company Scrum

    In this presentation we show how an agile enterprise not only runs internal development processes using Scrum but also its collaboration with customers and suppliers based on cross-company Scrum-Teams and an agile collaboration platform. We will highlight challenges and scenarios of a large, real-world Scrum project.

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    (Osceola 6) – Huge Scrum – Paul Relf & Catherine Louis Agile Business Framework for large-scale product development

    This presentation will explore the how an Innovation Centric Culture and a Lean Operational Model are necessary in creating a Customer-Pull "Agile Business Framework."

    This "Agile Business Framework" leverages Scrum, and has proven to be effective in providing a delivery framework necessary for scaling Scrum upwards of 20+ teams over 4 core sites.

    We will discuss the trials and tribulations of promoting localized optimization while scaling Scrum as an organization.

    There will be content shared on why non-R&D activity needs to be included in the Lean Operational Model to effectively and regularly deliver in a customer-pull model.

    We will show how Business Value is created and how to manage Business Value from the scope of "Release" to "Minimal Marketable Features" down to "User Stories" delivered by the smallest fractal Scrum team.

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    Dan Rawsthorne (PK) Patterns for Big Scrum

    (Destin) – Good Practice – Carlton Nettleton Prioritization with Pugh

    (Sanibel 1 & 2) – When Worlds Collide – PMO Roundtable:  Facilitator: Jesse Fewell Panelists: Mike Cottmeyer; Jimi Fosdick; Sanjiv Augustine & Lyssa Adkins; Mark Perry
    (Sanibel 3) – Good Track Practice - Bob Hartman Doing Scrum is not the same as living Scrum


    People often say "We're doing Scrum at my company." What does that really mean? Unfortunately it usually means the organization has picked a small number of Scrum practices they attempt to do without really paying attention to the overall results. If a company is "doing Scrum well" it may even mean they are doing as many Scrum practices as possible. However, in practice there is a big difference between "doing Scrum" and "living Scrum!" Companies LIVING Scrum perform better than companies doing Scrum. They see higher morale among their employees. They use Scrum as a tool rather than a process. Most importantly, living Scrum means being devoted to the principles which drive success rather than hoping the practices will drive success. Come learn the basic principles and how to internalize them so your team, organization or enterprise can LIVE Scrum rather than DO Scrum!

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    10:45 am - 11:00 am Refreshment break
    11:00 am - 12:00 pm

    Breakout Sessions
    (Osceola 1) – Dialogue Room & Scrum Clinic hosted by Michael de la Maza and Gerry Kirk

    (Osceola 2) – Good Practice – Lasse Koskela Acceptance Test Driven Development

    Our industry has pretty much accepted the value of automated developer tests and the practice of TDD is slowly making its way into being a mainstream practice of craftsman programmers for ensuring code's correctness as well as aiding in its design. Similar benefits can be delivered with Acceptance Test-Driven Development (ATDD), a test-driven approach to implementing product backlog items.

    We begin with an introduction to the core ideas and rationale behind ATDD, creating a baseline for understanding what kind of benefits one might expect from adopting the practice and for recognizing the dynamic that enables those benefits.

    We discuss common variations of ATDD, ranging from completely manual to a fully automated process with executable acceptance tests, and from a serial process to a parallelized process. Before opening the floor to questions, the presenter walks through an example scenario, illustrating what the discussed artifacts might look like in practice.

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    (Osceola 3) – Scrum in Context – Jurgen Appelo The Dolt’s Guide to Self-Organization

    Self-organization is often referred to as a best practice. Which is strange, because it is actually the default practice of complex systems. Self-organization has relationships with anarchy, emergence, evolution, and self-direction. But none of those are the same. Complexity science can teach us what the differences are.

    The Darkness Principle and the Conant-Ashby Theorem are two examples of scientific concepts that explain why we do things the way we do in Scrum, and why delegation and empowerment are crucial.

    There are different ways of delegating work to a self-organizing team. First of all, people's level of experience with empowerment is important. Second, there are 7 authority levels that can be selected per task. Third, one can choose between delegating to teams vs. delegating to individuals. Fourth, the order (time-dimension) of delegation of work is important. There is a handy checklist for making sure you've properly delegated work to a self-organizing team.

    After delegating work to an empowered team, a leader or manager is responsible for managing himself, managing top-level management, managing the empowered team members, and managing the environment. All stakeholders may have to change their attitudes to make self-organization work.

    Finally, we can distinguish 4 types of trust between a manager/leader and team members. They all have to be in place, or else self-organization may fail.

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    Derek Wade & Scott Barnes (PK) What is Scrum? Changing how you think about what you do

    Scrum is a simple framework; the terms and rules can be explained in a few bullet-points.

    Unfortunately, novice Agile practitioners often apply Scrum's techniques in simplistic ways, forcing inappropriate practices onto their teams in ways that actually harm the organization.

    Thus the too-frequently heard lament from many organizations: "we're supposed to be Agile now, why aren't things better?"

    Some successful Scrum practitioners work at a level of underlying truths which cannot be easily distilled into bullet-points. Their mind works in terms of Scrum, rather than applying tools and techniques. This is the primary difference between being highly successful and being somewhat successful. We may being projects to successful conclusions but were you really successful? Have you fostered a change in the way the organization goes about its business or have you just completed another project?

    This session will help you gain insight into understanding and putting into practice a different way of thinking about practicing Scrum. Scrum can be applied to many different types of results-based goals. Whether your goal is to deliver products, develop software, further business development, achieve personal goals or tame some other unknown endeavor, you will gain insights, experiences and techniques you can take with you wherever you are.

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    (Osceola 4) – Edge of Chaos – Alan Cyment Savoring the spirit of Scrum; Richard Kasperowski (PK) Sneaky Scrum  

    How is a judge to decide on a case? Written law is general, abstract, concrete but not comprehensive. Particular cases, context, subjective issues are not considered in the text. Why is it not trivial to be a judge or a jury member? Because they have to interpret the law. And what have they used for centuries now to support their interpretation? Cases and spirit. Examples and intuition. Both ends meet. And what about Scrum?

    Scrum is simple and hard. Why so? Because its definition is clear and concise, but in order to use that definition in real life we need to interpret it depending on the context. We clearly got the equivalent to case law: case studies and good practices have served us well for years now. Examples let us map, consider deltas and readjust depending on the context. But spirit has somehow been absent from the discussion. Or at least it has not had the prominent and explicit role it deserves. But can spirit be portrayed?

    During this session we will try and seek to grasp, experience and hopefully gain understanding of the spirit that lives and breathes at the core of any healthy Scrum story. Through the use of interactive activities and brief discussions attendants will take a sip of the spirit, trying to learn with their souls and bodies what we talk about when we talk about Scrum.

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    (Osceola 5) – When Worlds Collide – Per Magnus Skoogh & Mats Janemalm Business benefit with super speed

    Scrum and agile is well defined as a project approach, even though there is still much to learn. As agile projects work better and better, an increasingly common problem is not the project itself, but the surrounding culture and management structures.

    To realise business benefit in super speed you need to rebuild the organisation around the projects.

    It is one thing to deliver a single successful agile project but quite another to change the culture and organization around the project to ensure successful agile processes are repeatable long term. In some organizations the surrounding culture and structures may be too much even for that single successful agile project.

    The seminar focuses on what I over the last ten or fifteen years have found to be needed from management teams and line managers to ensure successful projects. Examples and learning points derived from coaching people and teams in various organizations over several years will be shared with you.

    We will follow a project from A-Z while we discuss what exactly (techniques and practices) managers need to do when.

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    (Osceola 6) – Huge Scrum – Christoph Mathis & Christian Schmidkonz Introducing Scrum at a rate of thousands of developers a year

    After more than four years of successful experience with Scrum (worldwide 200++ projects), SAP has decided to introduce a lean software development model at a large scale in its development organization based on Scrum as core methodology.

    For each organization, introducing Scrum at a rate of thousands developers a year makes a unique kind of demands.

    We describe the approach to tackle the key challenges including

    • Training and education concept
    • Process organization
    • Organization transformation
    • Developing a Scrum compliant career path
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    (Destin) – Good Practice – Michael Sahota Improve your communication through non-verbal rapport

    Amazingly, only 7% of communication is based on words while 38% is based on tonality and 55% on physiology. This workshop teaches rapport skills through a series of exercises.

    We will briefly review the ART model (Acknowledge/Accept + Respond/Respect = Trust) to review verbal (words) rapport skills to contrast with non-verbal rapport. Techniques commonly used in NLP (Neuro Linguistic Psychology/Programming) such as matching angle of the spine and head; matching tonality will be presented. Multiple exercises will be used to understand the model and provide an opportunity to practice non-verbal rapport. One exercise is practice of matching physiology - involves working in trios: Speaker, Listener and Observer. Everyone rotates through active role as speaker matching the physiology of the listener. Observer is there to learn by watching. Listener shares feedback on how it went. Observer comments on how it appeared. This is repeated with tonality.

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    (Sanibel 1 & 2) – Huge Scrum (PK) – Scott Duncan A Tale of Two Cities

    This talk will describe two large organizational implementations of Scrum which included 5 distributed teams with offshoring, building sales support related applications. The projects are ongoing and the talk will focus on the first 9 months which set the early tone.

    Both good news and bad news will be presented as this talk is not about how wonderfully things went, but about choices made and their consequences. Topics covered will include stakeholder involvement, training, estimation and planning, response to issues, team structure/environment, and management involvement.

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    David Bulkin & Kevin Fisher  Large-Scale Portfolio Request Management at Nationwide Insurance 

    After a successful transition from a prescriptive waterfall process to Scrum and XP, the Corporate Internet Solutions group at Nationwide Insurance found velocity and efficiency stumbling due to the competing and vague priorities of corporate silos and a reliance on Just In Time Requirements Definition.

    This presentation discusses how the team evolved the traditional Scrum process to better manage 17 dependent projects, and reluctant internal business partners, through a combination of activities including clear Pre-Discovery activities, scenario planning, RITE usability testing, and a kanban visual management system.

    The kanban is a decoupled request pipeline where requirements are graduated in a progression from nursery through to high school, at which point they are ready for Release and Sprint Planning. Decoupling the requirements pipeline from the development iterations allows for, among other things, improved dependency management, better leveraging of scarce experts and the ability for business stakeholders to work on a different cadence.

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    (Sanibel 3) – Edge of Chaos - Ryan Shriver Evo + Scrum=Value Delivery; Season Tanner (PK) Using Scrum for Service Work 



    12:00 pm - 1:30 pm

    Lunch & Keynote - Osceola Ballroom B

    Keynote: Harrison Owen Confessions of a Heretic:  All Systems are self organizing

    1:30 pm - 2:30 pm

    Breakout Sessions

    (Osceola 1) – Dialogue Room & Scrum Clinic hosted by Michael de la Maza and Gerry Kirk

    (Osceola 2) – Good Practice – Rafael Sabbagh & Marcos Garrido Real World Critical Factors for the Practice of Agile Values with Scrum

    This session is focused on the critical factors that help or disrupt Scrum teams from putting Agile values in practice. Its background is a research made by Sabbagh for his Master's dissertation for a major Brazilian university. He interviewed team members and ScrumMasters of 16 different IT projects from 9 Brazilian states, confronting the data with testimonies obtained from an in-depth research made at the email archives of the Brazilian Scrum User Group.

    The attendees will interact and collaborate through participative games. They'll be encouraged to share their experiences and perceptions of what those critical factors are, iteratively analyzing and comparing them to the research findings. Real solutions will be presented and discussed.

    Very important and interesting findings have been raised by this research and some are really surprising. They will be analyzed with theory (e.g. organizational behavior, communication and change; toyotism, Scrum theory) in a suitable light way.

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    (Osceola 3) – Scrum in Context – Mark Strange Scrum-WWDD? (What Would Deming Do?)!

    Scrum brings software development into much closer alignment with Deming, and a review of Deming's teachings and a fresh look at the application of his principals can help us use Scrum to make an even more powerful impact. This presentation will discuss how we can apply Deming's teachings using Scrum. Specifically, the presentation will discuss: 1. Deming's 14 management principals 2. Quality = Results of work efforts / Total costs 3. The "Plan-Do-Check-Act" process

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    Carlton Nettleton (PK) Insignts Into Scrum Illuminated by Lean

    (Osceola 4) – Scrum In Context – Scott Dunn Pragmatic’s Practical Product Management; Lyssa Adkins (PK) Positive Psychology and Team Performance

    The science of positive psychology is far more than thinking good things, holding hands and singing Kumbayah. It's full of complicated formulas, laboratory experiments and hard data - and it has a lot to teach us about team performance. Come to this session to learn why the leaders in team coaching training focus on positivity as a doorway to improved performance and why a psychology book called "Positivity" has hit the mainstream press in a big way. Would you like more creativity and less pointless conflict on your teams? Positivity can help you get there. In this session, we explore how.

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    (Osceola 5) – When Worlds Collide – Dan Rawsthorne Agile Metrics

    The software development industry has a poor track record for developing and employing effective metrics. Most of the metrics employed are tangential to the true goal of software development (which is delivering business value) and are thus ill-regarded by developers, especially agile developers. However, good metrics are important to management, in order to understand the status and progress of their teams, and to make projections into the future. Therefore, we must provide meaningful metrics that give useful information to the business - but also enforce agile values.

    In this class, we discuss the following: velocity, burndown graphs, running tested features, EVM metrics (CPI and SPI), and earned business value. This discussion includes methods for calculation, how to present them to management, why they're important, and how they enforce (or fight against) agile values.

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    (Osceola 6) – Huge Scrum – Carlos Sirias Scrum at HP.  Our big adoption war story

    Experience on how we took SCRUM mainstream at HP.

    First: I'll introduce the audience to the problem we had at our hands... all this different and isolated teams using Scrum that wanted to take it more mainstream to their organization but had problems doing so.

    Second: I'll expose my scars to the audience on all the different routes we tried to take such as offering trainings, use of collaborations tools to be closer to the organizations, work on governance and guidance... just to fall into deadends.

    Third: I'll show how we used the Agile Manifesto and Scrum to put real attention to our organizations (individuals) and the interactions with them; and how the collaboration through a team of voluteer CSMs available to coach others took our Scrum implementation to a new level across the company.

    Each section will take 15 mins with heavy use of pictures, leaving 15 mins for Q&A's

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    Darian Rashid (PK) Organizational Barriers and Impediments to Big Scrum Implemenations  

    (Destin) – Good Practice – Joseph Little Doing Business Value Engineering

    This mini-course will introduce Business Value Engineering as one of the key engineering practices that must be continuously improvement.

    After a brief intro, at each table each team will discuss what Business Value means in the context of the Product Owners' business (product).

    And how to estimate it, and how to measure it after the fact. Each team will be asked to quickly document the BV model.

    After a partial debrief of this exercise, each team (table) will do a BVE mapping exercise based on the real conditions at the Product Owners' company (or group or department).

    Some results from this exercise will be discussed in the group.

    Then we will lead a brief summary, to discuss implications, continuous improvement and next steps.

    If we must do this in 60 minutes, each part will be short and tight.

    If 90 or more minutes, then a more leisurely pace with more Q&A.

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    (Sanibel 1 & 2) – When Worlds Colide – Ana Sofia Marcal & Camilo Almendra Scrum with CMMI high maturity levels: how it can work

    This presentation describes how Atlantico, a Brazilian R&D organization, implemented Scrum practices integrated with CMMI model for maturity level 5. The major challenges at the moment are described, and the means used to solve them. One key aspect of this presentation is the discussion of cases and results based on measured results within an organization that already had performance baselines and quantitative management for productivity and quality for traditional or non-Agile iterative methods before introducing Scrum practices. Through the combination of Scrum and CMMI, innovative practices were introduced in the organizational process resulting in a new style of management. Main improvements achieved were related to increase in productivity, directly influenced by high commitment and development of project team. Another interesting result was a methodology and model to integrate Story Points and Agile Estimation with our already established Use Case Points size and effort estimation approach.

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    (Sanibel 3) – Edge of Chaos - Dan Mezick Team Intimacy & the Hyper-Productive State


    2:30 pm - 3:00 pm Refreshment break
    3:00 pm - 4:00 pm

    Breakout Sessions

    (Osceola 1) – Dialogue Room & Scrum Clinic hosted by Michael de la Maza and Gerry Kirk

    (Osceola 2) – Good Practice – Richard Kasperowski From Anyco to Awesomeco

    We started as AnyCo, and we became AwesomeCo.

    We spent two years applying various agile practices, trying to improve our project success rate.

    Then we met Scrum, and 12 months later, we were a great team.

    This is a case study of an actual mobile software company, whose name has been changed to protect the innocent.

    I joined AnyCo to help transform it to AwesomeCo by applying agile practices. AnyCo's initial software process was waterfall.

    We eventually found and rigorously applied Scrum, with great results.

    AwesomeCo now delivers truly great software products, with very high quality, predictable time lines, predictable costs, and satisfied customers.

    I'll share how we made the transformation, what prompted it, how I got the courage to do it, and our successes and failures.

    The presentation includes:

    • Scrum and agile history
    • Why generic agile failed at AnyCo
    • How AnyCo used Scrum to transform itself into AwesomeCo
    • AwesomeCo's new awesome powers
    • Pitfalls during the transition
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    (Osceola 3) – Scrum in Context – Mats Janemalm Sales Driven Development powered by Scrum

    Agility including Scrum began as a very successful approach to deliver development projects and is now well defined. The success of Scrum has made it possible to apply agile principles to other areas of the business, such as business change, line management and more.

    Sales Driven Development moves Scrum, Lean and other agile frameworks and principles up to the enterprise level, where effects of synergy are critical. By forming multi disciplinary teams, with a high level of empowerment (budget responsibility), in other areas than software development an organization is likely to create the most powerful products. These products will enable the enterprise to survive in shifting markets.

    We introduce how ROI-teams can transform technical development into business product development. In combination with one or more Scrum development teams the ROI-team develops products at the needed speed and the needed level. The seminar focuses on explaining the over-all concepts including several practical examples from real life.

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    (Osceola 4) – When Worlds Collide – Lyssa Adkins Project Manager Turned Agile Coach; Mike Cottmeyer (PK) Teaching an Old Dog New Tricks

    (Osceola 5) – When Worlds Collide – Brian Bozzuto & Michele Sliger Institutionalizing Scrum

    With the growing popularity of Scrum throughout IT organizations the framework is being applied in a number of large and complex organizations. Many of these face challenges and impediments leading to the situation where Scrum faces the temptation of "institutionalization". It is changed, tempered, or adjusted. Perhaps as a temporary measure, perhaps simply to help align Scrum with other processes, or perhaps it is meant as a necessary adjustment for the specific circumstances. What happens exactly when a change agent finds oneself in this situation? What are the trade-offs being made when Scrum, a fundamentally trans-formative process becomes part of the institution? Join to facilitators who will argue the pros and cons of this situation and invite the audience to participate in the discussion.

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    (Osceola 6) – Huge Scrum – Dan Greening Enterprise Scrum

    Enterprise Scrum is a "Scrum Writ Large," a continuous improvement process modeled after Scrum, but scaled, using fractal thinking, to a much larger organization. It is not Scrum-of-Scrums. It was developed in late 2008 at Citrix Online, and has been iteratively improved since then.

    Enterprise Scrum has quarterly sprint cycles, weekly standups, effort measured in "estimated team months," and prioritization partly based on Net Present Value. Prioritization is performed iteratively, to avoid squandering developer time. Several resource allocation strategies were tried, everything from total self-organization to traditional approaches. Through a series of retrospectives and adaptation, a hybrid is emerging.

    Evidence for Enterprise Scrum's success is anecdotal, but strong: Executives know and plan against the engineering department velocity, remove blockers, and promote agile in their own departments. Because engineering can quantify its value, funding key engineering projects, including debt reduction, is understood and approved at the CXO level. We have seen situations where other departments voluntarily redirected their funds to the engineering department, because engineering could prove its high profitability.

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    Jim Whitelaw (PK) Scrum - Lessons learned growing

    (Destin) – Good Practice – Pradyumn Sharma Architecture and Design Evolution

    Based on a large in-house software project, this presentation will illustrate how to incrementally evolve architecture and design for a system across Sprints. One of the principles that we adhered to during architecture and design evolution was: "use before reuse".

    At the start of the project, we identified some of the important cross-cutting requirements and desired architectural qualities of the system. But we did not create any up-front architecture. Instead we began by implementing one story without any architecture, and then refactored it to a layered, distributed architecture. We then implemented one more story and refactored to create the first version of an application framework. We verified the framework by implementing a couple of more stories through framework extension. Gradually more architectural features and patterns were introduced in the system through progressive refactoring. Similarly, design and implementation for complex stories was incrementally done through progressive refactoring.

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    (Sanibel 1 & 2) – Edge of Chaos - Christian Vindinge Rasmussen & Cathrine Lippert Social Media & Agile Projects

    According to the Gartner Group will companies that are trying to restrain their workforce Internet usages be extinct within the next 5-10 years. Children of today use twitter, Facebook, Google wave, as a normal part of their daily lives - it is their network and backbone! The social medias like blogs and twitter are to them what email and phone was to us and our parents. We call these children Digital Natives!

    So how do we overcome the need for exposure and social interaction - both regarding recruiting and keeping skilled people in your organization, BUT also in high regards how can we use social media in our agile Scrum projects?

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    (Sanibel 3) - When Worlds Collide - Karlheinz Muenchow Scaling Agility beyond Software

    The next wave of Scrum adoptions will take place in systems development organizations. These companies require a unique approach and proficiency in scaling Scrum to successfully lead domains such as software development, hardware development, systems engineering, embedded software development, deployment, supply-chain, and firmware development that often require the complex coupling of agile and business stage-gate processes.

    While other presentations might focus on scaling software agility, this session will focus on scaling agility beyond software to the broader complex systems development process. We will provide an overview of agile systems development with Scrum and the resulting opportunities for Agile practitioners including a pragmatic exploration of patterns based on real-world adoptions.

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    10 March 2010

    Time Event Details
    8:30 am - 12:00 pm

    Scrumming Forward: Issues and Opportunities

    Open Space Day with facilitator Harrison Owen -

    Osceola Ballroom A

    12:00 pm - 1:00 pm

    Lunch - Osceola Ballroom B

    1:00 pm - 4:00 pm

    Open Space Day continued - all breakout rooms available for sessions



  • Sponsors

    Join the Scrum Alliance in sponsoring the Orlando Scrum Gathering - please contact public relations for detailed sponsorship opportunities including booth information for interactive ways to become involved with the Scrum Gathering! (Limited sponsorship packages available)

    Title Sponsor


    VersionOne is recognized by agile practitioners as the leader in agile development tools. By simplifying the process of planning and tracking agile software projects, we help development teams consistently deliver software faster. Since 2002, companies such as Adobe, Dow Chemical, Lockheed Martin, Motorola, Novell, Sony and Symantec have turned to VersionOne to help provide greater value to their customers. Today more than 10,000 teams and 70,000 users in 50 countries use VersionOne's agile project management tools to streamline and standardize their agile development efforts. Whether you're a small, single agile team just getting started with agile development or a multi-team, global enterprise, with VersionOne you'll get the best tools in the industry backed by pioneers in agile project management and planning. VersionOne. Start small. Scale smart. See for yourself at

    Presenting Sponsors


    Fabasoft is a leading European software vendor for enterprise content management (ECM), compliance, electronic government and MoReq2-certified information governance, as well as a provider of trusted cloud collaboration services. This offering includes a platform for easy and agile creation of composite content applications. A comprehensive suite of application lifecycle management tools complements this service from development to operation.

    Leveraging agile software development for years, Fabasoft brings this expertise to outstanding and innovative products, for example a unique and free service for managing Cross-Company Scrum.


    ASPE-SDLC is a training firm committed to providing you with the best skills, tools, knowledge and methods to successfully transform complex business challenges into strategic systems capabilities. We provide real-world, unbiased, pragmatic training and consulting on all aspects of the software development life cycle. Our catalog includes courses in Agile Methods, Project Management, Requirements & Business Analysis, and Software Testing.. Training is delivered to you through our highly regarded on-site (private) delivery practice which allows you to customize content to your specifications, via public open enrollment classes taught in over 75 cities in North America or via our live instructor led e-learning delivery platform.

    gantthead is the largest project management resource in the world. Project professionals from all fields will find valuable downloads, articles, processes and a social network with thousands of like-minded members to help complete their projects on time and on budget. Our mission is to make Project Managers more successful.

    Gathering Sponsors


    Effective Agile Development and 3Back have joined forces to offer enterprise Scrum and Agile training, coaching and consulting.   Successful Agile software development begins with well formed teams.  Our combined resources can provide certified scrum training for developers, managers, ScrumMasters, Product Owners. We deliver both team development training and coaching to organizations of any size.  To develop the right product on time and at a reasonable cost also requires great analysis and product management.  Our team can help any organization improve their skills and performance in the areas of Enterprise Portfolio Management and Agile Analysis. True software development agility requires the development of the highest quality code that is possible.  We offer training and coaching in all aspects of code and application quality including software design patterns, unit testing and acceptance testing.  Managing today's projects most often requires more than sticky notes and blue tape.  Our application lifecycle management experts can help your organization select the right project management platform and provide training and coaching to your team on how to use it in an agile manner.

    Big Visible Solutions

    BigVisible Solutions is a premier provider of Agile training, coaching and transition consulting services. We specialize in working with large enterprises to successfully improve their software product development capability using Agile methods. Based on years of experience, the BigVisible Way is our integrated coaching approach designed not only to ramp-up Agile initiatives, but also support and mature Agile teams. We strive for our clients to achieve long-term productivity, quality and performance.

    With a broad offering of consulting services as well as both public and onsite programs, BigVisible has the capabilities to support enterprise-wide initiatives, providing the experience and tools to scale Agile methods and Lean practices. Our approach with any engagement is to establish an Agile environment that fits the specific organization. By building teams and empowering individuals, we seek for organizations to own and mature their own process for long-term sustained success


    RippleRock formed in 2009 with the mission to assist customers drive dramatic improvements in their software development capability. We apply our expertise across the full lifecycle; facilitating organizational transformation to enable Agile practices, all the way down to improving engineering practices within the teams. The team at RippleRock have a strong track record in the Agile space, some of this through experience gained while at the center of Conchango’s Agile Practice and Scrum for Team System tools group. As a specialist in this area we are able to offer access to the most experienced Agile coaches, trainers and consultants with the particular mix of skills required to work with people, process, organizations and tools. RippleRock has operations in the UK and US and travel to Europe and India as part of our engagements.


  • Venue


    Securing Lodging

    Stay at the Scrum Gathering hotel and enjoy the convenience of being on site and the after hours collaboration and social time available during the Scrum Gathering event.  Reserve your room soon before the Scrum Alliance reserve block of hotel rooms are gone!



    If you would like to secure lodging at the Gaylord Palms Resort, please call the hotel reservations call center at 407-586-2000. The Gaylord Palms charges for parking.  $15.00 self-serve parking or $20 valet parking per day.


    Registrants who book their room reservations by February 15, 2010 will have a $50 per night discount applied to their account if staying at the Gaylord Palms Resort. This discount/rebate will be applied at check out.

  • Comments
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  • Presentations

    Agile Contracts for the Real World

    presented by Jesse Fewell

    Content Link

    Mar 7 23:00 PM to Mar 8 0:00 AM

    Architecture and Design Evolution

    presented by Pradyumn Sharma

    Content Link

    Mar 7 23:00 PM to Mar 8 0:00 AM

    Effective Team Chartering

    presented by Jens Korte

    Content Link

    Mar 7 23:00 PM to Mar 8 0:00 AM

    Insights into Scrum illuminated by Lean

    presented by Carlton E. Nettleton

    Content Link

    Mar 7 23:00 PM to Mar 8 0:00 AM

    Integrating Six Sigma thinking into Scrum-based Development Environments

    presented by Darian Rashid

    Content Link

    Mar 7 23:00 PM to Mar 8 0:00 AM

    Organizational Barriers and Impediments to Big Scrum Implementations

    presented by Darian Rashid

    Content Link

    Mar 7 23:00 PM to Mar 8 0:00 AM

    Positive Psychology and Team Performance

    presented by Lyssa Adkins

    Content Link

    Mar 7 23:00 PM to Mar 8 0:00 AM

    Prioritization with Pugh

    presented by Carlton E. Nettleton

    Content Link

    Mar 7 23:00 PM to Mar 8 0:00 AM

    Project Manager Turned Agile Coach - Essential Deprogramming for the Road Ahead

    presented by Lyssa Adkins

    Content Link

    Mar 7 23:00 PM to Mar 8 0:00 AM

    Scrum and Lean Six Sigma

    presented by Richard Perrin

    Content Link

    Mar 7 23:00 PM to Mar 8 0:00 AM

    Scrum In Context - Sales Driven Development powered by Scrum

    presented by Per-Magnus Skoogh & Mats Janemalm

    Content Link

    Mar 7 23:00 PM to Mar 8 0:00 AM

    Scrum with CMMI high maturity levels: how it can work

    presented by Camilo Almendra

    Content Link

    Mar 7 23:00 PM to Mar 8 0:00 AM

    When Worlds Collide - Business benefit with super speed

    presented by Per-Magnus Skoogh & Mats Janemalm

    Content Link

    Mar 7 23:00 PM to Mar 8 0:00 AM

    Workshop Business Value Engineering

    presented by Joseph Little

    Content Link

    Mar 7 23:00 PM to Mar 8 0:00 AM

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