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  • Event

    Join with Scrum community members from around the world as they gather together in heart of historic Amsterdam for the 2010 Scrum Alliance Amsterdam Scrum Gathering. The program draws on the successes of many past events, and crafts a new whole from that. Artful Making at its best. You'll find plenty to delight and participate in, including 3 options for submissions. Share in a mix of experience, information, and collaboration with fellow Scrum users. Discover the values and expert insight that provides you a framework for evaluating and incorporating Scrum. Learn from experienced practitioners and leaders in the Agile community. Participate in 3 days of programming including full day workshops, TED-style talks, barcamp sessions, lightning talks, small group clinics and a large-scale games finale.

    Full program now posted on the new conference web site.

    Early Bird Registration has been extended until October 31!


    November 14, 2010 (Sunday) 9 am - 5 pm Amsterdam CST/CSC Scrum Alliance Retreat – private event for CST/CSC’s. Register Now.

    November 15-17, 2010 9 am - 5 pm (Mon/Tues/Wed) Amsterdam Scrum Gathering. Register Now.

    November 18-19, 2010 9 am - 5 pm (Thurs/Fri) Training from the Back of the Room (open to everyone, with or without Gathering registration). Register Now.

    Are you attending this event? Display the Amsterdam event badge on your website:


  • Details

    Date: 15-17 November, 2010
    Location: Amsterdam, Netherlands

    Dam, 9. 1012 JS
    Amsterdam, Netherlands
    Get Directions

    Regular Price:


    Scrum Gathering

    Train the Trainer Course

    Highest Certification Level

    Early Bird Price

    Regular Price

    Early Bird Price

    Regular Price

    CSC or CST















    Non-member/not certified





    Early Bird Discount for Gathering has been extended to October 31, 2010.

    Early Bird Discount for Train the Trainer expires October 8, 2010.

    Register Now

    Hotel reservations can be made here.  

  • Program


    Each day 9 am - 5 pm. Breakfast on own each day (included in room rate). Lunches provided. Opening reception on Monday evening.

    Day One: Deep-dive Workshops Participants will choose and experience a "deep-dive" workshop in an area of interest.
    Day Two: Idea Marketplace Be challenged, informed, and inspired by Bare talks and IdeaCamp sessions. The day wraps up in a flourish with rapid-fire Lightning talks.
    Day Three: Scrum Group Clinics Small group sessions with experienced, knowledgeable practitioners to get direct answers to your most pressing issues/challenges.
    Post Event: Training from the Back of the Room A train the trainer/coach the coach course for those who wish to improve their ability to impart agile skills in a facilitative manner. Registration is separate -- this course takes place after the Gathering has ended.

    Full program posted at new conference web site


    Post-Event Course: Training from the Back of the Room

    Sharon L. Bowman’s book, Training From the Back of the Room!: 65 Ways to Step Aside and Let Them Learn has been making the rounds of Agile trainers for some time now, so we are thrilled that Sharon will be tailoring this two day workshop to an agile audience. The essence of her philosophy is that the learning that sticks with students the longest is that which they have taught themselves. As a trainer, your goal is not to stand and deliver, but to facilitate opportunities for your students to create their own aha! moments.

    Registration coming soon. Discounts will apply for CSTs, CSCs, and other certified Scrum Alliance members.

    What this Workshop Covers

    Want to talk less while your Scrum audiences learn more? Explore how to step aside and let learners take "center-stage" as they teach each other and learn from one another. Even when your programs are content-heavy, you can still hand much of the direct instruction over to the learners with these powerful, collaborative strategies. Furthermore, you'll discover the "cognitive neuroscience"  that supports active learning, and a variety of ways to apply this brain science to the Scrum topics you facilitate. You'll explore six brain science principles that will change the ways you teach others and that will put to rest outdated assumptions about learning. And you'll experience a variety of instructional strategies that illustrate these brain-based concepts and that you can use immediately in your own Scrum and Agile training programs.

    In a nutshell here are the "six trumps," the six brain science principles behind all successful instruction:

    In terms of learning:

    1.        Movement trumps sitting.
    2.        Talking trumps listening.
    3.        Images trump words.
    4.        Writing trumps reading.
    5.        Shorter trumps longer.
    6.        Different trumps same.

    Join us for two days of high-energy, interactive learning and leave with powerful resources: books, manuals, and a trainer's toolbox full of creative
    and useful training strategies.

    About the Instructor

    Sharon L. Bowman trains trainers of all stripes. She helps educators and business people “teach it quick and make it stick,” fine-tuning their information-delivery skills and turning their passive listeners into active learners. She is the author of five popular books, including Training From the Back of the Room! and The Ten Minute Trainer.

  • Sponsors

    Join the Scrum Alliance in sponsoring the Amsterdam Scrum Gathering - please contact public relations for detailed sponsorship opportunities including booth information, and learn other interactive ways to become involved with the Scrum Gathering! (Limited sponsorship packages available)

    Get great visibility through one of our sponsorship packages and post this sponsorship badge on your website!



    Title Sponsor:

    VersionOne is recognized by agile practitioners as the leader in agile development tools. By simplifying the process of planning and tracking agile software projects, we help development teams consistently deliver software faster. Since 2002, companies such as Adobe, Dow Chemical, Lockheed Martin, Motorola, Novell, Sony and Symantec have turned to VersionOne to help provide greater value to their customers. Today more than 10,000 teams and 70,000 users in 50 countries use VersionOne's agile project management tools to streamline and standardize their agile development efforts. Whether you're a small, single agile team just getting started with agile development or a multi-team, global enterprise, with VersionOne you'll get the best tools in the industry backed by pioneers in agile project management and planning. VersionOne. Start small. Scale smart. See for yourself at


    Social Event Sponsor:


    iSense Prowareness, is a Dutch software development company with offices in Gouda (NL) and Bangalore (IN). Prowareness has the ambition to be the leading knowledge and experience partner on Agile practices.  Beside Agile, we also have a strong practice in offshoring and .NET. We use a distributed Scrum model to deliver software projects in which our professionals work both onshore in the Netherlands and offshore from India. We are a Microsoft Gold partner and most of our professionals are certified CSM, CSPO and/or CSP. With the right blend of .NET, Agile consultancy and Offshoring, we help our customers in rapid and flexible software development of high quality. iSense Prowareness, is part of the iSense group, reknown in the Netherlands for their staffing services of IT professionals. iSense has won awards for being the best IT service supplier in several categories in the past years.


    Promotional Sponsor:

    RippleRock formed in 2009 with the mission to assist customers drive dramatic improvements in their software development capability. We apply our expertise across the full lifecycle; facilitating organizational transformation to enable Agile practices, all the way down to improving engineering practices within the teams. The team at RippleRock have a strong track record in the Agile space, some of this through experience gained while at the center of Conchango’s Agile Practice and Scrum for Team System tools group. As a specialist in this area we are able to offer access to the most experienced Agile coaches, trainers and consultants with the particular mix of skills required to work with people, process, organizations and tools. RippleRock has operations in the UK and US and travel to Europe and India as part of our engagements.


    Twitter Fountain Sponsor:

    Rally is the recognized leader in Agile application lifecycle management (ALM). We are dedicated to helping organizations embrace Agile and Lean development practices that increase the pace of innovation and improve product quality. According to a study by QSM Associates, software-driven companies that rely on Rally's Agile ALM products and services are 50% faster to market and 25% more productive than industry averages. The company's experienced services group, including training through Agile University, guides companies through the organizational change required to become innovative, Agile businesses. Rally's products, including AgileZen, currently support more than 3,000 corporate customers, 76,000 projects and 138,000 users in 60 countries. For more information, visit

  • Venue

    Hotel room accommodations are not included in the conference price. 


    A room block has been set up for attendees of the Scrum Gathering Amsterdam at a special negotiated rate of €214,00 (single occupancy) and €237,00 (double occupancy).

    Rates include VAT and breakfast €24,00 which is served in the Winter Garden Room for all guests.
    All rates below are quoted in Euros and inclusive of applicable local city tax (5%).

    Reservations can be made online at our custom link


    Alternatively, to make you reservations, please call the NH Grand Hotel Krasnapolsky by calling +31 20 554 4000 and quote reference #119640362 for the Scrum Gathering Amsterdam to obtain the discounted rate.

    The group rate is available from 11/13-11/19. If you wish to book additional nights outside this range, we recommend you call the hotel to add the additional nights.


    The NH Grand Hotel Krasnapolsky is located at -

    Antwoordnummer 7247
    1000 RA, Amsterdam
    +31 20 554 4000

    Quote - Reference #119640362
    Support the group and book at the host hotel, NH Grand Hotel Krasnapolsky. 
    Click to download Venue PDF, which highlights features of the hotel, includes map and additional points of interest.


    Airport Transfer company -
    One way €15, return €24,50 … runs every 1/2 hour from 6:00 – 21:00 or a private taxi is approximately €50 one way. Transfer time approximately 45 – 1 hour depending on traffic.

    Transport from Airport to Hotel by Train
    A direct rail link connects Schiphol International Airport to Amsterdam central station and is the fastest (average of 17 minutes). Note: Amsterdam Centraal is a 10 minute walk to the NH Krasnapolsky Hotel.

    To book the train, go to
    From Station: Schiphol
    To Station: Amsterdam Centraal
    Fare: Full Fare € 3.70
    Schedule: Runs approximately every 10 minutes
    Note: Amsterdam Centraal is a 10 minute walk to the NH Krasnapolsky Hotel.


    General Information

    For those who only have one day in Amsterdam at their leisure –


    HOTEL SHIPPING INFO – Delivery of items
    For the delivery and storage of boxes and packages for meetings at the NH Grand Hotel Krasnapolsky, please take the following into account:
         • Delivery address for boxes and packages: Oudezijds Voorburgwal 228, 1012 GJ, Amsterdam, 
           telephone: 020-5549111. 
         • Delivery only from Monday to Friday from 09.00 – 11.00 and maximum 2 business days before the start of the event. 
           For packages delivered earlier than this, we will charge € 100,- per day excluding taxes for storage costs.
         • Items left behind will be kept for 1 month after the meeting. After this time, the items will automatically be removed. 
         • The following details should be mentioned on every box:
              •Date of the meeting
              •Name of the meeting as known to the NH Grand Hotel Krasnapolsky
              •Name of the contact person and cell phone number who will pick up the boxes

  • Comments
    Anonymous, 9/4/2010 9:52:08 AM
    Need more speakers? about Scrum in HR's

    let me know

    pierreneis [at] gmail [dot] com

    You must Login or Signup to comment.

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