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Certified Scrum Product Owner®
2/9/2010 12:00:00 AM Jeff Patton and Associates The LeanDog Boat 1151 North Marginal Rd Cleveland OH 44114 United States of America 41.5107637 -81.6914314 750 per person


Jeff Patton and Associates


  • Course

    Date: 9-10 February, 2010
    Location: Cleveland, OH, United States of America

    Regular Price: $750 per person

    Product ownership is one of the most difficult and critical roles in Scrum 

    If you’re a typical person in a product ownership role, you’re struggling to find time to understand Scrum and fulfill all your new responsibilities.  You’re still dealing with competing concerns from a variety of people inside and outside your company.  You’ve got a team hungry for details on what’s in the next sprint, and eager for you to spend more time with them – time you don’t have.  While you can see some real advantages to Scrum, there are days you long for your old process.  While you’re passionate about your product, the product owner role is leaving you feeling overwhelmed.


    This 2-day course is directed at helping you perform effectively as a Scrum product owner

    You’ll gain understanding of the concepts and the skills to work effectively as a Scrum product owner.  Instead of focusing solely on the Scrum role responsibilities, we’ll practice techniques that make you more effective at fulfilling those responsibilities.

    You’ll learn how to:

    • involve the whole team and your stakeholders in identifying the business benefit to focus on,
    • understand customers and users,
    • build a product backlog, and
    • design the user interface. 

    By leveraging the whole team, you’ll ease your workload, and help everyone else become active involved champions for a successful product – just like you are.

    Reclaiming lost roles as valuable parts of the product ownership team

    When adopting Scrum or agile processes, many traditional software development roles seem to fall through the cracks.  If you’re a *business analyst*, *user experience designer*, or anyone focused on helping to determine what the right thing to build is, you might have found your role in Scrum uncertain in.  Don’t despair.  This course focuses on a team approach where a primary more strategic product owner is supported by a team of more tactical product owners that help carry the product from abstract vision to concrete detail.  If you’re a BA or UX person, you fill this important tactical role and you’ll learn what you can do to make the product a success.


    Course benefits:

    After this course you’ll be better at:

    • Effectively collaborating with and managing stakeholders
    • Creating alignment with the team and stakeholders around common measurable product goals
    • Forming productive and collaborative customers and end-user relationships
    • Productive meeting and workshop facilitation
    • Planning and carrying out product discovery sessions to build a product backlog, envision and estimate the product, and plan incremental releases
    • Knowing what’s necessary to design and validate usable user interfaces
    • Planning the product construction sprint by sprint
    • Releasing on time by managing risks and maximizing learning while building software


    Practices you'll learn

    You’ll learn about and practice a variety of techniques including:

    • Discovery process planning
    • Identifying MPGs: measurable product goals
    • Creating customer and organizational profiles
    • Creating lightweight pragmatic user personas
    • User interview basics
    • User Story Mapping to understand users and their use of your product
    • Incremental release planning
    • Design studio for collaborative consider multiple solutions
    • Paper prototyping and testing user interface
    • User story splitting and thinning
    • Tactical release planning and management
    • Release readiness assessment
    • Workshop planning and facilitation


    This course is different:

    we're differentIt’s about the product, not the process. Instead of focusing on filling process obligations, we’ll direct attention to the practices that help you identify and steer the development of successful products. Scrum’s process obligations are relatively simple. Building confidence and clarity around product success simplifies meeting those obligations.

    It’s about product benefit. Focusing on building required features on time does not ensure product success. We’ll focus on identifying and steering product releases towards the desired benefit for your company, your customers, and your users.

    It’s about customer experience. Product success is an outcome of a successful customer and user experience. We’ll focus on practices that build and leverage customer and user understanding. We’ll focus on continuous customer and user engagement.

    It’s about design thinking. Great products don’t come from captured requirements, but from deep understanding of the problems to be solved, and an effective approach to identifying and validating solutions. This is design thinking.

    It’s about collaboration. The best products come from collaborative teams aligned around a common purpose. Effective collaboration doesn’t happen by accident. We’ll focus on helping you build the skills to facilitate successful whole team collaboration.


    This course is taught by Jeff Patton, a veteran agile and Scrum practitioner

    Jeff Patton has designed and built software for the past 15 years on a wide variety of products from on-line aircraft parts ordering to electronic medical records. Jeff has focused on Agile approaches since working on an early Extreme Programming team in 2000. In particular Jeff has specialized in the application of user experience design practice to improve Agile requirements, planning, and ultimately the products delivered.

    Jeff currently works as an independent consultant, agile process coach, product design process coach, and instructor.  Current articles, essays, and presentations on variety of topics in Agile product development can be found at and in Alistair Cockburn’s Crystal Clear.  Jeff is founder and list moderator of the agile-usability Yahoo discussion group, a columnist with and IEEE Software, a Certified Scrum Trainer, and winner of the Agile Alliance’s 2007 Gordon Pask Award for contributions to Agile Development.

    Website including writing, past presentations, and blog:


    Though each CSPO course varies depending on the instructor, all Certified Scrum Product Owner® courses focus on Scrum from a product owner's perspective. Graduates will receive the CSPO designation. All CSPO courses are taught by Trainers approved by the Scrum Alliance.

  • Details

    Date: 9-10 February, 2010
    Location: Cleveland, OH, United States of America

    The LeanDog Boat
    1151 North Marginal Rd
    Cleveland, OH 44114 United States of America

    Get Directions

    Regular Price: $750 per person


    Your satisfaction is guaranteed

    We’re confident this course will set you on the right track to becoming both a passionate and productive product owner. If for any reason you’re dissatisfied, please contact us for a full refund of your course admission.

    Why attend a public class?

    Those in the product owner role seldom have colleagues within their own company whom they can collaborate with, and learn from. A public course offers you a unique opportunity to learn from others in your field working on the same problems you are. It’s an opportunity to learn from other’s unique experience and build friends within your profession.

  • Agenda

    General course outline

    Day 1: Understanding the product you’re building

    • Scrum and product owner essentials
    • Identifying the benefit your product delivers
    • Understanding your users
    • Mapping your product backlog

    Day 2: Guiding the product to successful delivery and beyond

    • Planning valuable product releases
    • Envisioning the customer experience
    • Guiding products to success sprint by sprint
    • Product ownership variations and scaling techniques
  • Who Should Attend

    This class is for:

    • The stressed product owner: if you’re currently working as a product owner, or about to, this class will supply you with concepts and practice to help you confidently succeed.
    • The in-between team member: if you’re a business analyst or user experience person, your responsibilities may be a bit ambiguous. We’ll focus on your role as a product ownership team member handling day-to-day tactical product ownership.
    • The product inventor: if your passion is creating great products, then you’ll learn many valuable practices to help you do that inside a Scrum process framework.
    • The Scrum and agile coach: if you’re focused on helping product owners and teams succeed, you’ll learn a variety of practices to teach others, and use yourself.


    This class is not for:

    • The portfolio manager: if you’re managing large portfolios of products, you’ll likely find this class a bit tactical for your tastes. While there’s useful information here, it won’t address your toughest problems.
    • The transient product owner: if you find yourself in a product owner role and trying to do a good job while waiting for a better opportunity, you may find the intense focus on product success and customer experience a bit tiring. This class is for the passionate product owner.


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