Date: 13-14 September, 2010
Location: Cleveland, OH, United States
Regular Price: $995 per person
Product ownership is one of the most difficult and critical roles in Scrum
If you’re a typical person in a product ownership role, you’re struggling to find time to understand Scrum and fulfill all your new responsibilities. You’re still dealing with competing concerns from a variety of people inside and outside your company. You’ve got a team hungry for details on what’s in the next sprint, and eager for you to spend more time with them – time you don’t have. While you can see some real advantages to Scrum, there are days you long for your old process. While you’re passionate about your product, the product owner role is leaving you feeling overwhelmed.
This 2-day course is directed at helping you leverage a team-based approach to product ownership
You’ll gain understanding of the concepts and the skills to work effectively as a Scrum product owner. Instead of focusing solely on the Scrum role responsibilities, we’ll practice techniques that make you more effective at fulfilling those responsibilities.
You’ll learn how to:
- involve the whole team and your stakeholders in identifying the business benefit to focus on,
- understand customers and users,
- build a product backlog, and
- design the user interface.
By leveraging the whole team, you’ll ease your workload, and help everyone else become active involved champions for a successful product – just like you are.
Reclaiming lost roles as valuable parts of the product ownership team
When adopting Scrum or agile processes, many traditional software development roles seem to fall through the cracks. If you’re a *business analyst*, *user experience designer*, or anyone focused on helping to determine what the right thing to build is, you might have found your role in Scrum uncertain in. Don’t despair. This course focuses on a team approach where a primary more strategic product owner is supported by a team of more tactical product owners that help carry the product from abstract vision to concrete detail. If you’re a BA or UX person, you fill this important tactical role and you’ll learn what you can do to make the product a success.
After this course you’ll be better at:
- Effectively collaborating with and managing stakeholders
- Creating alignment with the team and stakeholders around common measurable product goals
- Forming productive and collaborative customers and end-user relationships
- Productive meeting and workshop facilitation
- Planning and carrying out product discovery sessions to build a product backlog, envision and estimate the product, and plan incremental releases
- Knowing what’s necessary to design and validate usable user interfaces
- Planning the product construction sprint by sprint
- Releasing on time by managing risks and maximizing learning while building software
Practices you'll learn
You’ll learn about and practice a variety of techniques including:
- Discovery process planning
- Identifying MPGs: measurable product goals
- Creating customer and organizational profiles
- Creating lightweight pragmatic user personas
- User interview basics
- User Story Mapping to understand users and their use of your product
- Incremental release planning
- Design studio for collaborative consider multiple solutions
- Paper prototyping and testing user interface
- User story splitting and thinning
- Tactical release planning and management
- Release readiness assessment
- Workshop planning and facilitation
This course is different:
It’s about the product, not the process. Instead of focusing on filling process obligations, we’ll direct attention to the practices that help you identify and steer the development of successful products. Scrum’s process obligations are relatively simple. Building confidence and clarity around product success simplifies meeting those obligations.
It’s about product benefit. Focusing on building required features on time does not ensure product success. We’ll focus on identifying and steering product releases towards the desired benefit for your company, your customers, and your users.
It’s about customer experience. Product success is an outcome of a successful customer and user experience. We’ll focus on practices that build and leverage customer and user understanding. We’ll focus on continuous customer and user engagement.
It’s about design thinking. Great products don’t come from captured requirements, but from deep understanding of the problems to be solved, and an effective approach to identifying and validating solutions. This is design thinking.
It’s about collaboration. The best products come from collaborative teams aligned around a common purpose. Effective collaboration doesn’t happen by accident. We’ll focus on helping you build the skills to facilitate successful whole team collaboration.
This course is taught by Jeff Patton, veteran agile and Scrum practitioner and user experience evangelist
Jeff Patton has designed and built software for the past 15 years on a wide variety of products from on-line aircraft parts ordering to electronic medical records. Jeff has focused on Agile approaches since working on an early Extreme Programming team in 2000. In particular Jeff has specialized in the application of user experience design practice to improve Agile requirements, planning, and ultimately the products delivered.
Jeff currently works as an independent consultant, agile process coach, product design process coach, and instructor. Current articles, essays, and presentations on variety of topics in Agile product development can be found at www.AgileProductDesign.com and in Alistair Cockburn’s Crystal Clear. Jeff is founder and list moderator of the agile-usability Yahoo discussion group, a columnist with StickyMinds.com and IEEE Software, a Certified Scrum Trainer, and winner of the Agile Alliance’s 2007 Gordon Pask Award for contributions to Agile Development.
Website including writing, past presentations, and blog: www.agileproductdesign.com
Though each CSPO course varies depending on the instructor, all Certified Scrum Product Owner® courses focus on Scrum from a product owner's perspective. Graduates will receive the CSPO designation. All CSPO courses are taught by Certified Scrum Trainers.