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Certified Scrum Product Owner®
3/27/2013 12:00:00 AM Jeff Patton and Associates ScrumTrek/Digital October Россия 119072, Берсеневская набережная, 6, строение 3 Moscow Russian Federation 55.7406388 37.6087218 1800


Jeff Patton and Associates


  • Course

    Date: 27-28 March, 2013
    Location: Moscow, Russian Federation

    Regular Price: $1800

    Comaking Products People Love - A Certified Scrum Product Ownership Course

    Personally delivered by Jeff Patton, a Certified Scrum Trainer, and winner of the Agile Alliance's 2007 Gordon Pask Award for contributions to Agile Development.

    This class combines the best of Scrum and Agile thinking with solid product management and user experience design practice.

    Passionate Product Ownership goes beyond the standard 2-day course, to an experience that will expose you to new ways of thinking and working.

    You'll leave with tools that help you make better choices about what software to build, and ways to plan and execute software delivery that speeds learning and time to market.

    What's taught in Passionate Product Ownership is based on the underlying philosophy that you should:

    Judge the success of your process based on the satisfaction of your users and customers with your product. You'll learn new concepts and practices!

    This course covers concepts and practices you won't find in other courses such as:

    • Using a team-based approach to product ownership.
    • Effective collaboration and facilitation skills including techniques for shared problem solving and creating shared ownership.
    • User-centric practices from the user experience design communities to envision the software from the user's perspective.
    • Outcome-centric design and planning to maximum benefit from the minimum amount of software built.
    • Emphasis on product discovery to learn quickly and collaboratively what should be built. You'll learn how to structure and facilitate an initial discovery or "sprint 0" phase to build your backlog and plan incremental releases.
    • Design thinking approaches that emphasize problem understanding, ideation, iteration and plans that maximize learning and feedback.
    • Innovative emergent best practices in agile product design including:
      • User story mapping.
      • Pragmatic personas.
      • Design studio.
      • Paper prototyping.
      • Lightweight usability testing.

    You'll take away material that helps you keep learning:

    In two days you'll be exposed to a huge number of concepts and practices, but as you start to make use of them you'll need more. Printed articles, handouts, quick-reference guides and a great book on product management help you continue learning long after the class.



    Though each CSPO course varies depending on the instructor, all Certified Scrum Product Owner® courses focus on Scrum from a product owner's perspective. Graduates will receive the CSPO designation. All CSPO courses are taught by Trainers approved by the Scrum Alliance.

  • Details

    Date: 27-28 March, 2013
    Location: Moscow, Russian Federation

    ScrumTrek/Digital October
    Россия 119072,
    Берсеневская набережная, 6, строение 3
    Moscow, Russian Federation

    Get Directions

    Regular Price: $1800


    Jeff Patton


    Jeff Patton

    Over his past two decades of experience, Jeff Patton has learned there's no “one right way” to design and build software, but there's lots of wrong ways.

    Jeff has built experience helping to design and lead the construction of a wide variety of products from on-line aircraft parts ordering to electronic medical records. Jeff leverages that real-world experience to help organisations improve the way they work. Where many development processes focus on delivery speed and efficiency, Jeff balances those concerns with the need for building products that deliver exceptional value and marketplace success.

    Jeff has focused on Agile approaches since working on an early Extreme Programming team in 2000. In particular he specialises in integrating effective user experience design and product management practice with strong engineering practice. 

    Jeff currently works as an independent consultant, agile process coach, product design process coach and instructor. Current articles, essays and presentations on a variety of topics in Agile product development can be found at and in Alistair Cockburn's Crystal Clear

    Jeff is founder and list moderator of the agile-usability Yahoo discussion group, a columnist with and IEEE Software, a Certified Scrum Trainer and winner of the Agile Alliance's 2007 Gordon Pask Awardfor contributions to Agile Development.



    About Comakers

    Clients understand their context and problems, while consultants understand coaching and training practices to solve problems. Together, clients and vendors must identify with the problems we wish to solve and our approaches to solving them. We become comakers of solutions and co-responsible for the outcomes.


  • Agenda

    Introducing Product Ownership with the Product Discovery Team

    Discovery TeamWhile this course covers the details needed to fulfill or support the Product Owner role, we believe that understanding the role and its responsibilities isn’t enough.

    Our course offers a user-centric design approach to make successful products, in a truly collaborative way. At the end of this course you’ll be able to:

    • Perform the Product Owner and Product Discovery Team daily work practices
    • Draw from a variety of sources to support your product discovery and design work
    • Gain empathy with your users to understand how best your product serves their needs
    • Practice effective collaboration that spotlights shared understanding and ownership of your products

    Learning Objectives for the Course

    Participants show understanding of the learning objectives with concepts, tools and practices like the ones listed below for each objective.


    Build foundational knowledge

    • Scrum Framework
    • Product Owner Role
    • Story Workshops

    Practice shared understanding

    • Card modeling and affinity mapping
    • Story map to describe outcomes
    • Design communication

    Collaborate effectively

    • Use pace keeping cards
    • Check completion and consensus
    • Quality-based process evaluation

    Extend Scrum

    • Wrap delivery with discovery
    • Form balanced discovery teams
    • Discover and manage opportunities

    Gain user empathy

    • The User-Centered Design Process
    • Segmenting the target market
    • Create & validate Persona Sketches

    Continually use Design Thinking

    • Concept critique and test
    • Widen the solution set
    • Merge ideas into a narrative flow

    Practice deliberate discovery

    • Frame the solution context
    • Invest in right-fidelity prototyping
    • Test the product hypothesis

    Class Chaos


    Course Approach

    In this course, we work through a design challenge and build a product solution.
    You will organize into balanced product teams and work together to:

    more class chaos

    1. Describe the opportunity and evaluate strategies to obtain it
    2. Perform user research and sketch personas in order to gain empathy with those most affected by the opportunity
    3. Establish a broad shared understanding by co-creating a visible model
    4. Present a narrative of how people could interact with the solution
    5. Ideate and iterate through specific challenges identified and refine solutions
    6. Communicate a viable hypothesis
    7. Demonstrate effective collaboration techniques
    8. Detail the design solution
    9. Prototype a minimal viable product experiment
    10. Test ongoing work with target users and customers
    11. Evaluate your team’s approach to product discovery and delivery

    Feeling more comfortable with the concepts, tools and practices learned, at the end of the course you can discuss ways to apply them in your context.

    The Big Cheese

    Our teaching and facilitation approaches are collaborative

    The learner must be actively engaged and working to truly learn. Classes place the emphasis on collaborative, hands-on work instead of on complicated and shiny slide decks.

    Working together in a different way can become uncomfortable for people. Participants can’t easily tell if their discomfort stems from not knowing a practice, or from practicing it incorrectly. Our experienced coaches recognize the difference and guide the practitioners through the discomfort, correcting practices as necessary.



  • Who Should Attend

    Why People Attend a Certified Scrum Product Owner (CSPO) Class

    People will bring problems that keep them up at night to class. The following examples stand out:

    What's In It For Me?

    Product Owners are behaving badly

    A class participant explains that a Product Owner is not taking well to being coached on how to do their job. The appointed Product Owner might know the role but misunderstand it. They might not want, or can’t, do all of it. The Product Owner is showing signs of behaving badly.

    Scrum isn’t working

    Having worked with Scrum for a while, a participant claims that Scrum isn’t working. The person states that they believe in Scrum, and while following the framework as best they can, something doesn’t add up.

    “They” don’t get it

    Someone in the class questions management’s buy-in for moving to Scrum. Yet sponsors are investing in Scrum and Product Ownership. Among the reasons stated for investing are to address the problems of people not knowing what to do, and misunderstanding what management says.

    What People Want From a CSPO Class

    People are naturally looking for ways to solve their problems.

    How to build more, at a faster pace

    Attendees want Agile’s benefit of providing a faster time-to-market. If the development engine runs faster, teams will end up building more, in the same amount of time. Knowing how best to fuel the dev engine, attendees want to learn Product Owner responsibilities. They want “the Agile way” of writing requirements, and how to track progress against them.

    Discover the one thing that will help it all

    It is apparent that some attendees are looking for the one secret that if they knew, would solve everything. Logically understanding that there is no silver bullet, they are cultivating ideas from the class to find the one solution to the thing that keeps them up at night.



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