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Certified Scrum Product Owner®
3/21/2013 12:00:00 AM Jeff Patton and Associates SoftEd Amora Hotel 100 Greys Ave Aukland New Zealand -40.900557 174.885971 NZD 1950 + GST


Jeff Patton and Associates


  • Course

    Date: 21-22 March, 2013
    Location: Aukland, New Zealand

    Regular Price: NZD $1950 + GST



    Jeff Patton Training

    Personally delivered by Jeff Patton, a Certified Scrum Trainer, and winner of the Agile Alliance's 2007 Gordon Pask Award for contributions to Agile Development.

    This MasterClass combines the best of Scrum and Agile thinking with solid product management and user experience design practice.

    Passionate Product Ownership goes beyond the standard 2-day course, to an experience that will expose you to new ways of thinking and working. You'll leave with tools that help you make better choices about what software to build, and ways to plan and execute software delivery that speeds learning and time to market.

    What's taught in Passionate Product Ownership is based on the underlying philosophy that you should:

    Judge the success of your process based on the satisfaction of your users and customers with your product.

    You'll learn new concepts and practices!
    This course covers concepts and practices you won't find in other courses such as:

    Using a team-based approach to product ownership.

    Effective collaboration and facilitation skills including techniques for shared problem solving and creating shared ownership.

    User-centric practices from the user experience design communities to envision the software from the user's perspective.

    Outcome-centric design and planning to maximum benefit from the minimum amount of software built.

    Emphasis on product discovery to learn quickly and collaboratively what should be built.  You'll learn how to structure and facilitate an initial discovery or "sprint 0" phase to build your backlog and plan incremental releases.

    Design thinking approaches that emphasize problem understanding, ideation, iteration and plans that maximize learning and feedback.

    Innovative emergent best practices in agile product design including:

    • User story mapping.
    • Pragmatic personas.
    • Design studio.
    • Paper prototyping.
    • Lightweight usability testing.

    You'll take away material that helps you keep learning:

    In two days you'll be exposed to a huge number of concepts and practices, but as you start to make use of them you'll need more. Printed articles, handouts, quick-reference guides and a great book on product management help you continue learning long after the class.

    Take-home material includes:

    • Electronic access to slides and articles used in the training and 190 pages of supporting handouts giving full description and advanced discussion on concepts and practices learned.
    • Quick reference guides that distil practices to a single 2-sided page of simple instruction.
    • A copy of Marty Cagan's Inspired: How to Create Products Customers Love - 5-star reviews on since its release in 2008.
    Take Home Materials

    Though each CSPO course varies depending on the instructor, all Certified Scrum Product Owner® courses focus on Scrum from a product owner's perspective. Graduates will receive the CSPO designation. All CSPO courses are taught by Trainers approved by the Scrum Alliance.

  • Details

    Date: 21-22 March, 2013
    Location: Aukland, New Zealand

    Amora Hotel
    100 Greys Ave
    Aukland, New Zealand

    Get Directions

    Regular Price: NZD $1950 + GST


    ABOUT Your MasterClassTrainer:

    Jeff Patton

    Over his past two decades of experience, Jeff Patton has learned there's no “one right way” to design and build software, but there's lots of wrong ways.

    Jeff has built experience helping to design and lead the construction of a wide variety of products from on-line aircraft parts ordering to electronic medical records. Jeff leverages that real-world experience to help organisations improve the way they work. Where many development processes focus on delivery speed and efficiency, Jeff balances those concerns with the need for building products that deliver exceptional value and marketplace success.

    Jeff has focused on Agile approaches since working on an early Extreme Programming team in 2000. In particular he specialises in integrating effective user experience design and product management practice with strong engineering practice. 

    Jeff currently works as an independent consultant, agile process coach, product design process coach and instructor. Current articles, essays and presentations on a variety of topics in Agile product development can be found at and in Alistair Cockburn's Crystal Clear

    Jeff is founder and list moderator of the agile-usability Yahoo discussion group, a columnist with and IEEE Software, a Certified Scrum Trainer and winner of the Agile Alliance's 2007 Gordon Pask Awardfor contributions to Agile Development.

  • Agenda

    Learning Outcomes

    • Understand the responsibilities of product ownership along with process and practices that help them fulfil those responsibilities.
    • Learn and practice new techniques for creating and prioritising the product backlog and envisioning the product.
    • Understand how to engage in product ownership by leveraging a product team and collaboration with the whole team, users and stakeholders.
    • Leave with a healthy understanding of what it takes to create successful products.


    Automatic Scrum Product Owner Certification

    To receive the certification, you need only attend the course. Participant's names will be registered with the Scrum Alliance where their status will be maintained and publicly visible. 

    This course contains all the necessary instruction to qualify participants to become Certified Scrum Product Owners (CSPO). The certification is given and the status maintained by the Scrum Alliance ( This certification is the first step in a series of Scrum certifications.

    Scrum Certyification Guide Your trainer, Jeff Patton, is a Certified Scrum Trainer, and winner of the Agile Alliance's 2007 Gordon Pask Award for contributions to Agile Development from the
    Agile Alliance.

    Members of the PMI (Project Management Institute), and IIBA (International Institute of Business Analysis) may also register for 14 PDUs (Professional Development Units) of credit for attending this course.


    Day 1: Product Ownership, Product Team and Product Discovery

    The Agile & Scrum Foundation

    • Agile & Scrum values & principles.
    • The essential Scrum process.

    Product Ownership

    • Product management, product engineering and project management.
    • The product team.
    • The product owner's process.

    Product Discovery

    • Collaborative workshops and facilitation.
    • Problem analysis and solution definition.
    • Planning product discovery.
    • Project chartering.

    Identifying Business Value

    • Synthesising business strategy as measurable product goals.
    • The revenue model.

    Understanding Users

    • Lightweight personas.
    • User research.
    • User collaboration.

    Creating the Product Backlog

    • User stories.
    • User story mapping.
    • User scenarios.

    Day 2: Planning, Delivering and Improving

    Planning Valuable Product Releases

    • Minimal marketable feature and minimal viable product.
    • Incremental release planning.
    • Creating a release roadmap.

    Envisioning the User Experience

    • Sketchboard and design studio for collaborative UI envisioning.
    • User experience story boards.
    • UI framework & patterns.

    Products Success Sprint by Sprint

    • Iterative and incremental strategies.
    • Opening, mid and end-game chess strategies.
    • Story splitting and thinning.
    • Subjective and objective quality.

    Product Ownership and the Sprint Cycle

    • Product team planning.
    • User story workshops.
    • UI design & user testing.
    • Acceptance criteria workshops.
    • Sprint planning.
    • Working with the team.
    • User story acceptance.
    • Product review.
    • Sprint retrospectives.

    Product Ownership Variations & Scaling

    • The chief product owner.
    • Multiple teams.
    • Lean thinking and the product portfolio.

  • Who Should Attend

    Intended For

    1. Those filling the Scrum Product Owner or Agile Customer role.
    2. The extended team of people supporting the product owner to identify and describe what   to build.
    3. The people responsible for supporting effective process in their organisation.

    While there may be a single person who has final say about product strategy and direction, it takes a product team to make sense of the requests, requirements, research, and hunches that lead to good product decisions. It takes a team to design and describe a product solution, and to validate that solution before, during, and after the delivery of working software. Lots of traditional roles act as part of a holistic product team including:

    • Product Managers.
    • Program Managers.
    • Business Analysts.
    • User Experience (UX) Practitioners.
    • Architects and senior developers.
    • QA and testers.

    It takes focused attention to how we work to build great products.  Those responsible for process health and improvement will get value from the in-depth understanding of product ownership.  Those roles include:

    • Scrum Masters and Agile Coaches.
    • Project Managers.
    • Process improvement specialists.


    Some understanding of Scrum and Agile practices would be beneficial.


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