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Certified Scrum Product Owner®
10/20/2011 12:00:00 AM Jeff Patton and Associates EC Navi Shibuya First Place Bldg. 4F, 7F, 8F Shinsen-cho 8-16, Shibuya Tokyo 150-0045 Japan 35.6577108 139.6926573 200.000 JPY


Jeff Patton and Associates


  • Course

    Date: 20-21 October, 2011
    Location: Tokyo, Japan

    Regular Price: 200.000 JPY

    Passionate Product Ownership combines the best of Scrum and agile iterative and increment thinking with solid product management, and pragmatic user experience design practice.  The result goes beyond the standard 2-day process course to an experience that will expose you to new ways of thinking and working.  You’ll leave with tools that help you make better choices about what software to build, and ways to plan and execute software delivery that speed learning and time to market.

    What’s taught in Passionate Product Ownership is based on the underlying philosophy that you should:

    Judge the success of your process based on the satisfaction of your users and customers with your product

    You’ll learn new concepts and practices:

    This course covers concepts and practices you won’t find in other courses such as:

    • Using a team-based approach to product ownership
    • Effective collaboration and facilitation skills including techniques for shared problem solving and creating shared ownership
    • User-centric practices from the user experience design communities to envision the software from the user’s perspective
    • Outcome-centric design and planning to maximum benefit from the minimum amount of software built

    Emphasis on product discovery to learn quickly and collaboratively what should be built.  You’ll learn how to structure and facilitate an initial discovery or “sprint 0” phase to build your backlog and plan incremental releases.

    Design thinking approaches that emphasize problem understanding, ideation, iteration, and plans that maximize learning and feedback

    Innovative emergent best practices in agile product design including:

    •  User story mapping
    •  Pragmatic personas
    •  Design studio
    •  Paper prototyping and lightweight usability testing


    Though each CSPO course varies depending on the instructor, all Certified Scrum Product Owner® courses focus on Scrum from a product owner's perspective. Graduates will receive the CSPO designation. All CSPO courses are taught by Certified Scrum Trainers.

  • Details

    Date: 20-21 October, 2011
    Location: Tokyo, Japan

    EC Navi
    Shibuya First Place Bldg. 4F, 7F, 8F
    Shinsen-cho 8-16, Shibuya
    Tokyo, 150-0045 Japan

    Get Directions

    Regular Price: 200.000 JPY


    You’ll learn using hands-on collaborative practice:

    You won’t spend time dozing to PowerPoint slides.  You’ll be up and moving and getting hands-on experience working in a small collaborative group.  Along the way you’ll learn:

    • Effective approaches to small team collaborative work
    • Workshop facilitation
    • Techniques for working quickly using lightweight card modeling

    You’ll take away material that helps you keep learning

    In two days you’ll be exposed to a huge number of concepts and practices, but as you start to make use of them you’ll need more.  Printed articles, handouts, quick-reference guides and a great book on product management help you continue learning long after the class.

    Take-home material includes:

    •  Electronic access to slides and articles used in the training and 190 pages of supporting handouts giving full description and advanced discussion on concepts and practices learned
    •  Quick reference guides that distill practices to a single 2-sided page of simple instruction

    For public courses: a copy of Marty Cagan’s Inspired: How to Create Products Customers Love – 5-star reviews on since its release in 2008

    Scrum Product Owner Certification

    This course contains all the necessary instruction to qualify participants for Scrum Certified Product owner course.  The certification is given and the status maintained by the Scrum Alliance (  To receive the certification, the student need only attend the course.  Attendee’s names will be registered with the Scrum Alliance where their status will be maintained and publicly visible.  Certification is the initial first step in a progression of Scrum certification status.




  • Agenda

    Course Objectives

    •  Understand the responsibilities of product ownership along with process and practices that help them fulfill those responsibilities
    •  Learn and practice new techniques for creating and prioritizing the product backlog and envisioning the product
    •  Understand how to engage in product ownership by leveraging a product team and collaboration with the whole team, users, and stakeholders
    •  Leave with a healthy understanding of what it takes to create successful products

    Passionate Product Ownership Course Outline

    Note that this course can be taught in 3 days by providing more hands-on workshop time or a deeper level of instruction on Scrum and agile development.

    The course can be provided using a teams existing project as a basis for exercises.  If the existing project work is used, a 3-day course is strongly recommended.

    Day 1: Product Ownership, Product Team, and Product Discovery

    The Agile & Scrum Foundation

    ·       Agile & Scrum values & principles

    ·       The essential Scrum process

    Product Ownership

    ·       Product management, product engineering, and project management

    ·       The product team

    ·       The product owner’s process

    Product Discovery

    ·       Collaborative workshops and facilitation

    ·       Problem analysis and solution definition

    ·       Planning product discovery

    ·       Project chartering

    Identifying Business Value

    ·       Synthesizing business strategy as measurable product goals

    ·       The revenue model

    Understanding Users

    ·       Lightweight personas

    ·       User research

    ·       User collaboration

    Creating the Product Backlog

    ·       User stories

    ·       User story mapping

    ·       User scenarios

    Day 2: Planning, Delivering and Improving

    Planning Valuable Product Releases

    ·       Minimal marketable feature, and minimal viable product

    ·       Incremental release planning

    ·       Creating a release roadmap

    Envisioning the User Experience

    ·       Sketchboard and design studio for collaborative UI envisioning

    ·       User experience story boards

    ·       UI framework & patterns

    Products Success Sprint by Sprint

    ·       Iterative and incremental strategies

    ·       Opening, mid, and end-game chess strategies

    ·       Story splitting and thinning

    ·       Subjective and objective quality

    Product Ownership and the Sprint Cycle

    ·       Product team planning

    ·       User story workshops

    ·       UI design & user testing

    ·       Acceptance criteria workshops

    ·       Sprint planning

    ·       Working with the team

    ·       User story acceptance

    ·       Product review

    ·       Sprint retrospectives

    Product Ownership Variations & Scaling

    ·      The chief product owner

    ·      Multiple teams

    ·      Lean thinking and the product portfolio




  • Who Should Attend

    This course is for:

    1. Those filling the Scrum Product Owner or Agile Customer role

    2. The extended team of people supporting the product owner to identify and describe what to build

    3. The people responsible for supporting effective process in their organization

    While there may be a single person who has final say about product strategy and direction, it takes a product team to make sense of the requests, requirements, research, and hunches that lead to good product decisions.  It takes a team to design and describe a product solution, and to validate that solution before, during, and after the delivery of working software.  Lots of traditional role act as part of a holistic product team including:

    •  Product Managers
    •  Program Managers
    •  Business Analysts
    •  User Experience (UX) Practitioners
    •  Architects and senior developers
    •  QA and testers

    It takes focused attention to how we work to build great products.  Those responsible for process health and improvement will get value from the in-depth understanding of product ownership.  Those roles include:

    •  Scrum Masters and agile coaches
    •  Project Managers
    •  Process improvement specialists



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