Date: 26 March, 2014
Location: Online, MA, United States
Regular Price: 50
The Art of Prioritizing Your Best Customers
A well-executed Scrum can help your team build products and services that delight the customer, quickly and even while having fun. But how do you know who your customers really are and what they want from your product?
It’s a dilemma faced by product owners everywhere. In a world where most consumer products have millions of independent customers, POs must be careful when basing their assumptions on direct customer interaction. Any single instance of customer feedback is in fact only a representative stand-in for tens of thousands of other customers who might or might not think the same way. How can a team take the chaotic universe of potential customers, and transform it into a structured, prioritized and addressable set of known target customers?
Join Scrum Inc.’s Chief Product Owner Alex Brown on March 26th to discover the tools that will empower you to populate your product backlog with the features that are best for the overall customer base. In this course Alex will share his best practices for implementing product attribute clouds, customer segmentation, and personas. You will learn how to use these tools and more as part of a more rigorous approach to estimating business value.
Registrants will receive an email a week before the course with a personalized link to access the live broadcast.
Live broadcast: Wednesday, March 26th at 11am Eastern Time
Length: 1 hour
Who should attend: Product Owners, Scrum Masters, Project Managers, and Product Managers
Related courses: Estimating Business Value, Release Planning, Scrum Leader's Dashboard
All of Scrum Inc.'s online courses are eligible for Project Management Institute PDUs and Scrum Alliance SEUs.