Get certified - Transform your world of work today


Innovation Games(r) for Customer Understanding
8/22/2013 12:00:00 AM The Innovation Games Company Hilton Garden Inn, Mountain View 840 E. El Camino Real Mountain View CA 94040 United States of America 37.3762309 -122.0619619 1195.00


The Innovation Games Company

  • Course

    Date: 22-23 August, 2013
    Location: Mountain View, CA, United States of America

    Regular Price: $1,195.00

    Join us on August 22-23 for our Innovation Games® Certification Course, "Innovation Games® for Customer Understanding," in Mountain View, CA. Completion of the course designates you as a Innovation Games Certified Collaboration Architect (CCA). 

    Date: August 22-23, 2013

    Timing: 9:00 AM – 5:30 PM

    Location: 840 E. El Camino Real, Mountain View, California, 94040, USA

    Venue: Hilton Garden Inn, Mountain View

    Course Description

    Long before gamificationgamestorming and serious games became the latest buzz words, Luke Hohmann and his team were using a variety of serious games, Innovation Games®, to help companies like SAP, Qualcomm, Cisco, Reed Elsevier and Yahoo! build breakthrough products & services. These games (originally outlined in Luke's groundbreaking book, Innovation Games: Creating Breakthrough Products through Collaborative Play) enable you to work directly with your customers, eliciting unique insight into what they truly want from your product or service. 


    This two-day certification course will teach you how to use a variety of games with your customers to:

    • Uncover unspoken needs & breakthrough opportunities 
    • Understand where your offerings fit into your customers' operations 
    • Clarify exactly how & when customers will use your product or service 
    • Deliver the right new features & make better strategy decisions 
    • Increase empathy for the customers' experience within your organization 
    • Improve the effectiveness of the sales & service organizations 
    • Identify your most effective marketing messages and sellable features
    • Discover what customers don't like about your offerings 

    The course covers both in-person and online games, including our online sales enablement game Knowsy, and includes sections on facilitation and presentation skills.


    Content Outline

    • Discussion of Innovation Games® and market research
    • High-level planning, playing and post-processing of Innovation Games
    • Detailed planning, playing and post-processing the results of several case studies that enable participants to experience all phases of Innovation Games
    • Review and shared discussion; helping participants plan their adoption of these techniques
    • Facilitation and presentation skills


    Theory of Instruction

    The course is guided by a “learning by doing” model of education: 

    • What participants will know after taking the class.
    • What participants will do during the seminar to reinforce key concepts.
    • What participants will have after the seminar to promote further practice and study.


    Although not strictly required, it is helpful if participants read the book Innovation Games®: Creating Breakthrough Products Through Collaborative Play before the course.



    • Course Presentation
    • A variety of handouts used to stimulate thinking and apply the materials
    • Case studies

    Cancellation Policy

    For information on our cancellation policy please visit our website.


    Luke Hohmann is the Founder and CEO of The Innovation Games® Company. The author of three books, Luke’s playfully diverse background of life experiences has uniquely prepared him to design and produce serious games. Luke graduated magna cum laude with a B.S.E. in computer engineering and an M.S.E. in computer science and engineering from the University of Michigan. In addition to data structures and artificial intelligence, he studied cognitive psychology and organizational behavior. He is also a former National Junior Pairs Figure Skating Champion, as well as a certified aerobics instructor. In his spare time, Luke likes roughhousing with his four kids and his wife’s cooking. He also enjoys long runs in the Santa Cruz mountains to burn off his wife’s cooking.

  • Details

    Date: 22-23 August, 2013
    Location: Mountain View, CA, United States of America

    Hilton Garden Inn, Mountain View
    840 E. El Camino Real
    Mountain View, CA 94040 United States of America

    Get Directions

    Regular Price: $1,195.00

  • Who Should Attend
    • Product Managers/Directors
    • Portfolio/Product Management Professionals
    • Marketing Professionals
    • Market Research Professionals
    • Software Engineers/Developers/Architects 
    • Executive Management
    • Agile Coaches/Team Leads


Newsletter Sign-Up