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Scrum User Group Logo guidelines for use

A new Scrum User Group Logo is now available for user groups affiliated with Scrum Alliance®. There is only one version of this Logo, and it features our iconic graphic depicting the daily stand-up and sprint cycle. The affiliation line that reads, "Endorsed by Scrum Alliance" is considered part of the Logo. 



You may receive this logo by sending a request to support@scrumalliance.org.
 

Available color configurations

The Scrum User Group Logo is available in multiple color configurations: color, black only, and reverses to white. In most cases, you'll use the color version. However, some printing will require either the black-only or the reversed-to-white Logo, particularly when using the Logo on a colored background. 

                   


The user group Logo should appear no smaller than 107x130px in electronic media. A minimum amount of clear space should be maintained around the Logo to ensure the Logo remains recognizable and does not become lost in other page elements.
 

Available file types

The Scrum User Group Logo is available upon request in RGB or CMYK in JPEG, PNG, and EPS file formats. RGB versions are best for use online and digital presentations, such as PowerPoint. CMYK versions are best when printing the Logo.
 
When to use JPEG File
  • Small, compressed file size
  • White background
  • Best uses include:
    • Printed pieces with white backgrounds
    • Ex: Business cards, postcards, flyers, posters
When to use PNG File
  • Small, compressed file size
  • Transparent background
  • Best uses include:
    • Printed pieces with color backgrounds
    • Ex: Business cards, postcards, flyers, posters
When to use EPS File
  • Large file size
  • Transparent background
  • Best uses include:
    • Large-print format (think feet, not inches)
    • Ex: Printed signs, printed banners
 

Where to use the Logo

You may use the Logo on your website and in electronic and printed promotional materials that you prepare related to your forum's activities.

 

What you can do

You may use the Logo as a standalone Logo. This is preferred, to signify your group's affiliation with Scrum Alliance®. You may use the Logo in connection with your localized Scrum User Group name or location similar to these samples:

 
    




 
Typeface Size and Color-- The group name and/or city appear to the right of the Logo in Arial typeface, 28 point size, and in either PMS 422C or R162+G164+B163. Note RGB is preferred for digital uses, such as on a website or within a digital presentation like PowerPoint. See examples below. - See more at: https://stage-kentico.scrumalliance.org/cms/getdoc/54ac6a75-30e2-4470-b780-f5168a925ce3/Scrum-User-Group-Logo-Posting-Guidelines.aspx?viewmode=3&showpanel=1&lang=en-US&langobjectlifetime=request&cmscontentchanged=false#sthash.jPRCuuok.dpuf

 

Got questions?

We are here to help! Please contact support@scrumalliance.org if you need assistance with the new Logo. Always report any suspected infringement of Scrum Alliance's marks to the Member Services department at support@scrumalliance.org.