Pete Deemer has spent the last 20+ years leading teams building products and services at global companies, providing Scrum training and consulting to some of the largest companies in the world. He was Vice President of Product Development for Yahoo!, where he led Yahoo's first adoption of Scrum, and he was the co-founder of GameSpot. He is the lead author of The Scrum Primer and The Distributed Scrum Primer.
Pete is a member of the Board of Directors of the Scrum Alliance. He is also a visiting lecturer at the Institute of Systems Science at the National University of Singapore, and he divides his time between Singapore, India, and Sri Lanka.
New Product Owners often struggle with assigning a priority and business value to Product Backlog Items. A common refrain is “all my PBI’s are must-have! And they’re all maximum value!”