Marriott International, Field Marketing
June 2004 - Present, Bethesda, MD, United States
Develop and support revenue generation opportunities for properties in highly competitive local markets throughout the globe through custom-built tools, resources and training.
Activate brand voice throughout company culture and all customer touch points for eleven global Marriott brands – JW Marriott, Marriott Hotels & Resorts, The Ritz-Carlton, Renaissance Hotels, Courtyard by Marriott, SpringHill Suites, Fairfield Inn & Suites, Residence Inn, TownePlace Suites, Marriott Executive Apartments, Marriott ExecuStay.
Key Accomplishment: Developed the concept of, secured funding for, oversaw development of and currently manage and grow BrandWorks, Marriott International’s first online global brand voice activation and marketing automation portal. Program includes: cross-functional and cross-discipline leadership, organizational savvy, technical project management, roadmap planning, resource management, vendor management, stakeholder management, user support and internal communications, digital asset management and contract negotiations.
Intelsat, Manager, Advertising & Collateral
July 2001 - July 2004, Washington, DC, United States
Led a cross-functional team and directed the agency of record to develop all marketing communications to reposition this former intergovernmental organization to a be a competitive, private company.
Developed and implemented direct response campaigns to support revenue generation.
Developed and implemented international product advertising and new product introduction campaigns resulting in increased awareness, brand equity and sales inquiries.
Responsible for brand development of "IZON," a joint venture between Intelsat and TV New Zealand.
Key Accomplishment: Created the first marketing communications and direct response program for this former NGO, further repositioning it to be a marketing-oriented company.
Self Employed Marketing Consultant, Marketing Consulting
August 2004 - June 2004, Takoma Park, MD, United States
Developed and executed strategic brand, acquisition and retention programs including: sales support, events, promotions, mass media, web, collateral and direct response marketing.
Clients included Verizon Communications, Virtegic Communications, Marriott International
Key Accomplishment: Successful prospecting, strategic planning, networking and program delivery for a broad range of clients.