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Rob Purdie


Agile Coach, IBM

Location: New York, NY/USA


Certified Scrum Professional
Certified ScrumMaster
Certified Scrum Product Owner


Groups I belong to

NYC Scrum User Group


Rob Purdie is an Agile Coach at IBM and the founder of the NYC Scrum User Group. Rob has been helping teams and organizations apply Agile practices to achieve strategic goals since 2006 (and has been working with teams on software and web application development projects since 1995). Currently, Rob is part of a small team of coaches helping IBM become an Agile organization. Prior to joining IBM, Rob helped The Economist adopt Scrum in London and New York. 

Work experience

IBM, Agile Coach
March 2015 - Present, New York City, NY
Joined IBM IT organization to collaborate on conception, launch and leadership of IBM Agile Academy, small group with responsibility for creating and sustaining Agile culture across IBM; co-developed curriculum of online Agile training materials; grew global team of Agile coaches (North America, Europe, Latin America, India, China) and served as first line leader; delivered face-to-face training to teams, first line leaders and senior executives; facilitated organizational re-design workshops; coached Agile teams and their leaders

IBM, Agile Practice Lead
April 2011 - March 2015, New York, NY, United States
Introduced Agile and Scrum to digital division of Marketing & Communications at IBM; led Scrum implementation and adoption across organization; participated in conception, launch and management of IBM Design Lab in NYC; participated in conception, launch and management of global network of marketing innovation studios (New York, London, Tokyo and Bangalore)

The Economist, Scrum Practice Leader
December 2009 - April 2011, New York City, NY
Introduced Agile and Scrum to online division of The Economist; led Scrum implementation and adoption enterprise-wide; facilitated management of migration to open source CMS (Drupal); presented internationally on using Scrum to migrate/implement systems incrementally and iteratively

Important Projects, Inc., Director, Project Management Consultant and Trainer
December 2004 - December 2009, Toronto, Ontario
Founded project management consulting and training practice; provided project management training and Agile product development consulting services to NGO and not-for-profit organizations in Canada, the UK, throughout Europe, South America and Africa; led open source and proprietary software development projects for small and large social change organizations including Amnesty International and Greenpeace


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