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Ruan Odendaal


Product Manager

Location: London


Certified ScrumMaster
Certified Scrum Product Owner



Ruan Odendaal

Senior Product Manager/Owner with experience in Media, Publishing, E-commerce, Video & Sport products. With a background in Business Analysis and Agile Delivery across, mobile web, smartphone and tablet apps (iOS & Android). Experience managing teams and building teams inc. budget responsibility.

Driving product excellence, helping clients to build, test and validate minimal viable products.

• Engaging and influencing stakeholders; up to board level.
• Leading a multi-skilled development team (Developers, QA and UX).
• Writing requirements as User Stories (BDD Gherkin, TDD).
• Cross platform User Experience (UX)
• Crowd testing, user research. 
• Defining success and failure measures with data driven decision making using analytics tools (Adobe SiteCatalyst & Google Analytics).
• Agile Software Development (Scrum and Kanban).
• Business Analysis.
• Process improvement and reengineering.
• 3rd Party management including contract negotiations
• Team development & management

• Experience using Jira, GreenHopper & Pivotal Tracker.
• Basic HTML, CSS, JavaScript, jQuery, Java skills.
• CMS & CRM development and use (Escenic, Salesforce).

Work experience

Financial Times , Consultant Product Owner
June 2015 - Present, London, United Kingdom
Leading three development teams delivering incremental improvements: ● CRM ­ Customer Service & B2B Sales (Salesforce) ○ Customer subscription transitions, renewals and cancellations. ○ Improving Customer Service workflows and case management. ○ Sales process (from lead to contract fulfilment). ● Newspaper subscriptions, distribution & data feed platform. ○ Data feed robustness. ○ Supporting Finance reporting and reconciliation. ○ Continuing to build a single view of the customer. ● “Manage my account” ○ Management of personal details, payment information and marketing preferences. ○ Concurrent login abuse. ○ 2nd level authentication.

FEB Digital, Product Development Consultant
January 2015 - May 2015, London, United Kingdom
- Working with CXO & Director level clients to help define their digital strategy. - Working with Digital departments to drive forward innovation of their product portfolios across web, mobile web, smartphone and tablet (iOS & Android) apps. - Driving lean product development, helping clients to build, measure and learn from minimal viable products. - Market research and insight providing recommendations. - Building high performing Product and Engineering teams.

News UK, Digital Delivery Manager/Product Owner
April 2011 - December 2014, London, United Kingdom
Had multiple roles, starting as a Business Analyst, Product Owner, Delivery Manager, Product Manager


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