I am CEO and founder of SocialToo.com, a site that complements the social networking experience with useful tools and analytics. A speaker, author, developer, and entrepreneur, I wrote three books, "Facebook Application Development For Dummies", “I’m on Facebook–Now What???“, and FBML Essentials (O’Reilly), and was recently named one of 20 developers to follow on Twitter, as well as one of 10 entrepreneurs to follow on Twitter by Mashable.com and Entrepreneur Magazine. I manage and own Facebook Pages in the hundreds of thousands and Twitter accounts in the tens of thousands. I write regularly on my blog, StayNAlive, and have contributed to the top two Facebook blogs, InsideFacebook and AllFacebook.