Get certified - Transform your world of work today


John Norman


Vice President of Technology, Iora Health

Location: Cambridge, Massachusetts



Certified Scrum Professional
Certified ScrumMaster
Certified Scrum Product Owner



John Norman balances technical sophistication and operational simplicity in his work as a technology leader and implementer. Since 2002, Norman has been alternatively VP of Technology or Chief Software Architect at a series of Boston-based startups. In the mid-2000s he co-founded, which provided recruiting optimization and automation. He has also contributed as a technical advisor to a number of great startups, including Gupta Media and HealthTalker. Since 2011, he has been an executive with the product and software teams at Iora Health, which is "bringing Humanity to Healthcare."

Norman has long practiced and coached some version of agile: At the start, XP; in recent years, Scrum.

Work experience

Iora Health, VP, Technology, and Security Officer
November 2016 - Present, Boston, MA, US
As VP, Technology, I am responsible for outside tech relationships and communication to the executive team regarding our engineering initiatives. In addition to these executive duties, I am personally the Product Owner for our Platform Team, which is responsible for delivery of infrastructure and DevOps features. I am also the Security Officer, responsible for the security side of our HIPAA responsibilities. Scrum role: Product Owner.

Iora Health, Chief Software Architect
March 2011 - November 2016, Boston, MA, US
Iora Health is one of the national leaders in value-based care for primary care. We have thousands of "lives" under our care. In my role as Chief Software Architect, I contributed to the design of our engineering effort and its team structure. Our product/tech team at Iora has built a complete Electronic Health Records system called Chirp with an SOA architecture and significant API integrations with partners. Iora has been devoted to Scrum since the beginning, where in addition to my engineering duties, I've worked as a Scrum Master, Product Owner, and Agile Coach.

Roomzilla, Technical Co-Founder
June 2010 - March 2011, Cambridge, MA, US
Roomzilla is a hardware/software solution for managing and monitoring conference rooms. Each conference room has an iPad mounted outside of it. The software provides an interface for making room reservations (also tied into Google Calendar, and, soon, Microsoft Exchange). I wrote all of the original software, and eventually handed the reins over to a CEO who found investment for the concept. While I was the sole technical resource for Roomzilla, I also wore a product hat and participated in user research and experience design. Roomzilla's still going strong.

DigitalAdvisor, VP, Engineering
April 2008 - June 2010, Cambridge, MA, US
DigitalAdvisor was a spinoff of TripAdvisor. We ran an online electronics store that used data harvesting techniques to place ads automatically on Google Search, and then reaped affiliate rewards from partners. Our methodology was XP.

H3, Technical Co-Founder
January 2007 - April 2008, Cambridge, MA, US was founded in November of 2003 to optimize and automate the recruiting process. Our software was based loosely on the sociology of Mark Granovetter who showed in his scholarly work the "power of weak ties." We raised about $4M and closed up shop after having some success with customers such as Microsoft and Cisco. Our methodology was a form of XP, leveraging custom tools to manage workflow and communication.


Newsletter Sign-Up