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ganapa Murthy


VP Technology, Broyhill Group

Location: Clemmons, NC


Certified ScrumMaster



Overall 15+ years experience in Software Product Development,  Project Management and Information Technology and various Management positions, out of which 12 years of IT and management experience in US. Successfully implemented projects in IT, Customer Service, Tech support, Logistics areas. Has more than 4+ years experience in managing teams in different countries from India, US, Poland and Guatemala (Central America).

Application Development, Product Strategy and Development solution expert in Automotive, Finance and Retail industry.
Excellent project management skills, communication and collaboration skills.

Tools and Technologies
Microsoft Visio for modeling, MS Project Management Server and Client, Visual Studio 2003, 2005 and 2008. C#, VB.NET, UML modeling language, XML, XSL, XSLT, Microsoft SQL Server 7, SQL Server 2000, SQL Server 2005, Reporting Services for SQL Server, MS Analysis Services, Google Maps, Data Mining and Modeling using MS SQL server, MSIS, Web Services using Microsoft Platform, Adobe Flex and Adobe AIR, Yahoo Widget Platform, Clearspring Widget Platform, N-tier platforms.Familiar with Ad Serving Platforms like PointRoll and successfully deployed few ads based on PointRoll’s specs.


Agile ScrumMaster and PMI (undergoing certification process) Product Development Strategies, Architecture, Solutions, Implementation and Production. Application Development using Rich Media Technologies like Adobe Flex, Yahoo Widget Platform, ClearSpring Widget Platforms. Web Application Development eCommerce Development, Online Merchandising Strategy Goodle Adwords Certified Professional - online search marketing specialist, search engine optimization expert


VP Technology at Broyhill Group

Information Technology and Services industry

2006 – Present  (3 years)

Worked as a Product Development Manager and Project Manager, successfully architect, design, project manage and implement following projects
1. X12 Lead Scoring Powered by Acxiom
2. PromoScore: Automotive Real-time Manufacturer Incentive Feeds on Dealer's website using a Widget Platform
3. XSellNet CRM: Multi-Channel Campaign Management System for Automotive Industry
4. XSellCast: Real time Online Ad Service Platform using ClearSpring Widget Platform
5. an eCommerce application for a high end fashion shoe store
6. RetailPro Connector: Extract POS data from RetailPro system for BuyMonkees eCommerce System
7. NCFirst: a political action committe application for fundraisers and political campaign management
8. SalesForce Implementation: Implemented for internal product marketing
9. NetSuite CRM integration: worked on integrating NetSuites for Broyhill Capital workflow management
10. MRI Cardiac System: Software Consulting Services to enhance MRI product
11. Flow Auto: Project Manager on a conversion project from legacy to Microsoft .NET and Crystal Reports platform


Client Project Manager - Broyhill Technologies at Acxiom

Public Company ; ACXM ; Information Technology and Services industry

2007 – 2009  (2 years)

Successfully developed software product for Automotive Dealerships called "X12 Lead Scoring Powered by Acxiom"
What is X12 Lead Scoring?
A Business Intelligence tool built to deliver and manage the distribution of real-time prospect/lead data and analytics to retail automotive dealers. Built using Acxiom data and analytics capabilities.

Created Product technical specs, project timelines, delivery schedules, resource assignment and testing strategies
Identified strategic beta test providers for the product in US
Coordinated beta test deployment
Help Create pricing structure for the product and negotiated pricing with Acxiom for approval.
Coordinated sales, demo and beta testing strategies to Top 3 automotive dealer groups in US Penske Automotive and Sonica Automotive.
Coordinated Sales, demo and beta testing strategies to Top 3 Dealer Management System providers in US Reynolds and Reynolds and ADP


Founder and Chief Technology Officer at Sachi Infotech Pvt Ltd.

Privately Held ; Information Technology and Services industry

February 2004 – October 2008  (4 years 9 months)

Sachi Infotech. is an offshore software development company located in Hyderabad, India. I started with 2 part time employees back in 2004 build it upto 40+ employees by 2008.
Successfully executed hundreds of website development and application development projects to clients in USA. Some of the prestegious clients include
IHFC (International Home Furnishing Center in Highpoint, NC)
Shamin Hotels
Wellness Max
CN Hotels
Soleil Properties
Bluemoon Benefits
BioEnable Technologies, Pune, India

Project Manager for Fleet Management Logistics Optimization System at Aselogsa Logistics

Logistics and Supply Chain industry

September 2005 – December 2006  (1 year 4 months)

Aselogsa is a logistics consulting and project management firm located in Guatemala city, Guatemala. Aselogsa specializes in the designing, launching and management of logistical projects and operations, in the industrial and commercial areas.

Help create/gather requirements, design, develop and implement complete software solution based on Aselogsa’s requirements. This project was completed on time and on budget.

Systems Analyst at Sheffield Financial

Information Technology and Services industry

2003 – 2006  (3 years)

Sheffield Financial a 100% wholly owned subsidiary of BB&T provides powerful financing for powerful equipment. Since 1992, Sheffield financed over 3.5 billion in consumer and commercial retail loans for dealers of most major brand names in the industry. Sheffield’s innovative variety of financing products, friendly and timely service and quick credit decisions are unmatched in the industry. Sheffield supports a network of 15000+ equipment dealers throughout United States and Canada

Help design, create and develop a Loan Processing system with high volume loan processing requirements. Sheffield had to comply to a strict turnaround timeframe for each loan that were sent by Equipment Dealers across the country. Developed an automated workflow for loan processing, approval and payment delivery for dealer network.
Worked with dealers across the country to integrate with their loan processing requirement.

Received special recognition from CEO of Sheffield for developing an innovative product to cut down the time that dealer spends with each customer to fill-in an application process for loan processing. According to BB&T’s internal estimates this process saved dealers and Sheffield 50 million dollars a year.

Chief Software Engineer at eFuel Technologies

Computer Software industry

2000 – 2002  (2 years)

eFuel is a B2B managed services platform that enables online sales for the complex automobile remarketing value chain, including manufacturers, dealers, rental car agencies, service providers and wholesale auctions.
Design software solutions for multiple initiatives that provided solutions to Vehicle Inspection, Vehicle Yard inventory management and reporting, Vehicle Condition Reporting Systems.
Involved with managing a team of 10+ Software Developers, Architect, design and project management.
Involved with coordinating an offshore project team that was part of the development team in US.


University of Bombay

Aptech Computer Education

Agile and PMI Certifications (undergoing)



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