EastWest Bank, Alternative Channels Head
May 2015 - Present, Taguig City, Metro Manila, PH
Responsible for the effective management of the marketing mix – product, price, promotions and place – of assigned channels & services, the formulation of strategies to achieve objectives of assigned channels, the relevance of these channels and services to the Bank’s mission and vision, and the achievement of channel program objectives.
China Banking Corporation, Electronic Banking Head
May 2006 - April 2015, Makati, Metro Manila, PH
Design and manage the development and implementation of solutions in support of the business objectives of Customer Marketing Division for retail and corporate clients of the bank.