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Christina Yeoh


Location: Los Angeles, CA


Certified ScrumMaster


Work experience

Penske Media Corporation, Director, Projects
August 2014 - Present, Los Angeles, CA, United States
Working to drive the continuous improvement of PMC's project delivery processes and shape role definition and team structure to meet our rapid growth and scale. Working within the PMC Product and Technology team I'm responsible for ensuring the smooth execution of digital projects from initiation to delivery. I work closely with business stakeholders, engineering and product teams to prioritize, plan and execute all technical deliverables. Our central team supports around 15-20 lines of business and I work closely with the executive managers to identify, prioritise and shape the product and technical roadmap.

Penske Media Corporation, Sr. Programme Manager
January 2013 - August 2014, Los Angeles, CA, United States
Senior Programme Manager overseeing web development projects and work for Penske Media Corporation who own a portfolio of online properties including Deadline, Hollywood Life, Variety, BGR and ENTV.

Variety, Online Product Manager
March 2011 - December 2012, Los Angeles, CA, United States
Online Product Manager

Reed Business Information, Project Manager
March 2010 - February 2011, Sutton, Surrey, United Kingdom
Scrum Master on multiple sequential projects within a large global change programme. Working with cross functional teams of 10-15 people across multiple countries using Scrum under a PRINCE2 governance structure.

BBC, Programme Manager
January 2008 - March 2010, London, Westminster, United Kingdom
Working with BBC World Service Future Media to deliver a number of projects and support the team's adoption of Scrum. - Delivery of the revamped supporting a new tri-medial offering with the arrival of the brand new BBCArabic TV channel. I played the role of Scrum Master for this project. - Delivery of an updated again incorporating a tri-medial offer, a brand new design and migration to a new version of their Topcat2 content management system. I played the role of Scrum Master for this project. - Delivery of a programme of work to rapidly delivery a large number of the World Service language websites in the new 1024-wide design and onto a new content management system. I played the role of Scrum Master for both the overall programme (Scrum of Scrums) and Scrum Master for specific projects.


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