Bill has over 15 years of experience in product management and marketing intelligence, and is currently the VP Product Management with Umbria in Boulder, CO. Umbria is a marketing intelligence company that mines the blogosphere and other public forums for real-time insights into companies, products, people, and issues.
Prior to Umbria , Bill was with Informative Inc., providing Voice-of-the Customer solutions for Fortune 100 and privately held global organizations. He led Informative's Solution Consulting Group, responsible for developing technology and service solutions for clients around new product development, marketing effectiveness, and brand perceptions. His clients included Bose, Intuit, Sprint, Mars, Masterfoods, Pfizer, Fannie Mae, and 1800Flowers.
Prior to Informative, Bill had seven years of Big-5 consulting experience at Deloitte Consulting and Coopers & Lybrand, and two years of e-Business strategy consulting experience at Sapient. He received a B.S. in Systems Engineering from the University of Virginia and an M.B.A. from the University of Pennsylvania 's Wharton School of Business.