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Alexander Narweleit


Product Owner, NewStore Inc.

Location: Berlin, Germany


Certified ScrumMaster
Certified Scrum Product Owner



Despite being focussed on creating the best product from a planning perspective, I love working together close with the engineering team. My technical background and understanding allows me to have discussions on par with developers which also helps in preparing the backlog.

Overall my mentality is about "problems" lately: I consider it to be my main task to understand the users' / stakeholders' problems and transfer that understanding to the engineers. Rather than prescribing a solution and going for direct requirements, I try to find a rock solid problem statement (whereever possible) which everyone can agree on and discuss about - no matter in which department they are in. That way I evaluate the importance of an issue (leads to a properly ordered backlog) and get the buy-in from the team (leads to a good product delivery). In addition, starting from a problem statement allows all participants to use their creativity to finally come up with the most suitable solution (which leads to innovation).

Work experience

NewStore Inc, Product Owner
May 2016 - Present, Berlin, DE
Got into an even bigger environment - 9 teams, 6 POs. Regular agile coaching. Learned how prioritization and stakeholder management really work. Went deeper into sprint statistics and learned about effective forecasting. Experienced a better co-existence of Product Managers and Product Owners. Also learned more about roadmapping and managing a common backlog across development teams and Product Owners. Worked in a fully international team, also needed to manage a complex deployment procedure.

anybet GmbH, Product Owner
January 2015 - April 2016, Berlin
First time in a bigger environment - multiple teams, multiple Product Owners. Had a lot to do with backend automation first, later moved focus to the terminal solution. Also first time in an environment with both Product Owners and Product Managers. Learned that this is not easy to combine. Learned to work with a remote team (Serbia).

DailyDeal GmbH, Product Owner
February 2010 - December 2014, Berlin
Started as a working student in Apr 2010 (Scrum Master), then became a full-time employee. Found my love to databases while trying to keep tasks away from engineering. Became a Product Owner in June 2013, made my certificate, learned the basics of story writing, backlog handling and requirements engineering. Also I gathered a lot of e-commerce experience in my almost 5 years in total there.


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