Action-oriented executive with an extensive technical background. A marketing, advertising and business development veteran, I have over 15 years of experience positioning brands, launching products, creating online & offline advertising campaigns and developing new business models.


Account Management – Proposal preparation, deal terms structuring, business relationships, negotiation, contract execution, and deal closings

Brand marketing – Consumer insight research; positioning; creative strategy; media planning; social media management; branded entertainment

Product marketing – Competitive analysis; segmentation & target audience definition; qualitative & quantitative research; online & offline focus groups; market launch planning; customer satisfaction study

Agile Project Management – Process creation or modification; turning departments into cohesive teams able to deliver products on a consistent and reliable basis. Certified Scrum Master

Interactive – Search marketing campaign management; SEO; google analytics; site design; user experience testing; content management; mobile strategy

Technical – RFP & proposal development, technical specifications, API development, information architecture

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