Gunnar is a a market research fanatic and a entrepreneur currently in CLARA, an Reykjavik based start-up helping companies understand customers. At CLARA, Gunnar's role as CEO is to ensure that the team always performs to its full potential. Gunnar is the youngest ever to receive a full research grant from the Iceland's biggest Research Fund, as well as raising capital in post-apocalyptic economy of Iceland.

Prior to founding CLARA, Gunnar was a Brand Manager at The Coca-Cola Company in Iceland, as well as doing extensive work for their market research efforts. Gunnar has been an active civil servant through projects involving, development aid and education. He is both an active practitioner and thinker in the worlds of marketing, market research and the social web. He loves to talk and has given lectures on those topics on numerous occasions.