With over 4 years specialising in the area e-commerce, online advertising and digital marketing I have worked as a self-employed web marketing co... Read More
eCommerce Product Owner at Premier Farnell
Business/Technical: • eCommerce product ownership throughout the project lifecycle • Preparation of commercially focused benefits cases to support product investment decisions • Leading the product discovery process - defining new web features and scoping requirements • Collaboration with web user experience and technical teams • Production of detailed product specifications • Management of stakeholders and third-parties • Communication with marketing and the wider business to ensure adoption of new features • Coordination of post-launch activities e.g. user acceptance scripting and testing (UAT) Marketing: • Research into emergent digital marketing opportunities and assessment of commercial benefit • Interim management of the European SEO programme (3 months) • Management of the European affiliate marketing programme (9 months) - see associated projects
eCommerce and Online Marketing Manager at Courtaulds Brands
February 2011-May 2012
Projects managed: Gossard.com (see associated projects), Berlei.com, PrettyPolly.co.uk • Management of online marketing and brand strategy • Management of mid-size online marketing budget • eCommerce project planning, management and delivery • Development of social media channels (including Facebook store) • Management of search and display advertising • Management of email marketing campaigns • Web user experience and usability • Analysis and reporting on commercial web performance data • Management of technical development (agency and internal) • Creative steering and concept sign-off • Management of external agencies • Development of customer loyalty programme • Design and development of Gossard gift card product • Successfully managed several large national promotions • Guest lecture at De Montfort University on eCommerce • Gossard.com featured in an online chart of '25 eCommerce websites for your design inspiration'