bio:
With over 4 years specialising in the area e-commerce, online advertising and digital marketing I have worked as a self-employed web marketing co... Read More
With over 4 years specialising in the area e-commerce, online advertising and digital marketing I have worked as a self-employed web marketing consultant, as the principal e-commerce and online marketing manager for a group of large privately owned 'super' brands and as an e-commerce project specialist and product owner for a FTSE 250 PLC. This has given me a diverse range of valuable experience and the chance to work in both B2C and B2B organisations and for several international companies.
I have a first class honours degree marketing and advertising which included specialisation in the area of online and digital marketing and also a masters degree in economics and business that provides me with excellent analytical and reporting skills. I am also both a member of the Chartered Institute of Marketing (ACIM) and participate in their professional development programme, and a member of the Scrum Alliance with training in Agile and other product development techniques.
I have made significant contributions to a number of commercial e-commerce operations within the branded retail and the distribution sectors. On several occasions operating as the primary stakeholder responsible for the development of entirely new and enterprising e-commerce operations and as the driving force behind development of key online marketing programmes including affiliate marketing, PPC advertising, SEO, online display advertising, email marketing and social media marketing initiatives.
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