David Sturrock is the Manager of Simulation Products for Rockwell Automation.  Mr. Sturrock graduated from the Pennsylvania State University in Industrial Engineering. He has worked over 10 years in steel-making and heavy manufacturing. He has over 25 years experience in the simulation field and has applied simulation techniques in the areas of transportation systems, scheduling, plant layout, call centers, capacity analysis, process design, health care, packaging systems and real-time control. He is co-author of the leading simulation textbook and does frequent speaking engagements around the world. In his present role for Rockwell he sets and implements the enterprise-wide strategy for simulation including both exploring new applications and assuring the continued dominance of Arena in the world-wide market.

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