Director of Marketing and Business Development at Sound Trends
Kirkland, WA
United States
http://www.soundtrends.com/
April 2010-June 2012
Responsible for marketing/communications (brand, press, reviews, blogs, presentation, social media, Facebook, YouTube videos, forums, website, SEO, CMS, ads, AR/Artist Relations, partners, events), product management/product owner (PRD/MRD, user experience, design, wireframes, market requirements, user stories, inbound customer data, surveys, PLCM), business development (OEM deals and partnerships) and relationship management (3rd party content developers, Apple/Android-Google/Microsoft platform vendors), business ops (Google Analytics, Flurry, price, SKU, sales, royalties, contracts, reports, P&L, MS Office) and content creation (Adobe CS5, web, literature, graphics, audio, video, MIDI, HTML, XML, etc.).
• Released five well-reviewed and top-selling products in 1.5 years across iOS and Android with virtual team in 2 states
• Doubled in-app Loop Store revenues by recruiting 3rd party content providers, top 10 grossing app
• Products featured in Apple App Store Staff Picks and New & Noteworthy, SF Chronicle, Time, musicradar and other media
• Grew brand and product offerings into new markets (multitrack audio recording/DAW and digital DJ).
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