Kord Taylor has a proven record of delivering great products and programs at both start-ups and Fortune 100. He has always been sparked bynew ... Read More
Director of Marketing and Business Development at Sound Trends
April 2010-June 2012
Responsible for marketing/communications (brand, press, reviews, blogs, presentation, social media, Facebook, YouTube videos, forums, website, SEO, CMS, ads, AR/Artist Relations, partners, events), product management/product owner (PRD/MRD, user experience, design, wireframes, market requirements, user stories, inbound customer data, surveys, PLCM), business development (OEM deals and partnerships) and relationship management (3rd party content developers, Apple/Android-Google/Microsoft platform vendors), business ops (Google Analytics, Flurry, price, SKU, sales, royalties, contracts, reports, P&L, MS Office) and content creation (Adobe CS5, web, literature, graphics, audio, video, MIDI, HTML, XML, etc.). • Released five well-reviewed and top-selling products in 1.5 years across iOS and Android with virtual team in 2 states • Doubled in-app Loop Store revenues by recruiting 3rd party content providers, top 10 grossing app • Products featured in Apple App Store Staff Picks and New & Noteworthy, SF Chronicle, Time, musicradar and other media • Grew brand and product offerings into new markets (multitrack audio recording/DAW and digital DJ).
Worldwide Marketing and Sales at Vulcan
January 2004-October 2009
Drove all worldwide marketing/communications (both outbound and inbound), sales and business development (OEM bundles, multi-tiered distribution, direct retail and direct via ecommerce) and shared product management/product owner (MRD, research, documentation, feature negotiation and prioritization, packaging). • Built global brand and channel, plus created marcom deliverables (web, print, video, ad & events) • Won Best Drum Software awards, pro endorsements (artists, producers, etc.) and relationships with music education (Berklee, etc.) • OEM wins with Sony, Mackie/LOUD and 3rd party content developers (Sonic Reality, Big Fish, Drums On Demand and others) • Created list of suitors for sale of product line and managed a smooth product transition to Sonoma Wireworks
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