Don Potratz I am a seasoned product management and product marketing professional with extensive experience researching client needs and leading t... Read More
Senior Director, Accountant Channel Marketing at ADP
Florham Park, New Jersey 07932
November 2006-September 2011
Developed the strategic direction for the accountant sales channel, and then led the sales campaigns and promotions in support of that strategy. Redesigned the client-facing website achieving in a significant improvement in content and navigation resulting in doubling client and prospect visits. Spearheaded a client advisory program in major U.S. metropolitan areas that provided critical input to the strategic direction for both the sales and service organizations. Developed new, more creative promotional campaigns and collateral materials that resulted in greater influence with both the sales organization and the clients they served.
Director, Product Marketing at ADP
Roseland, New Jersey 07068
October 1996-October 2006
-Determined the strategic direction for development of SaaS-based products serving the B2B market. Led client research via focus groups; authored the business requirements; managed the detail elaboration process with IT; field tested the completed product; created client collateral and communications; and then led the implementation process to end-clients. -Successfully led the entire process in a highly matrixed environment by creating an atmosphere of cooperation and respect among team members. This allowed for products to be delivered on time and within budget.
Director, Payroll & HR Systems at Service America, Inc
Stamford, CT 06907
September 1991-October 1996
Led and managed the team that successfully converted a 23,000-employee payroll from an outsourcing company to the PeopleSoft Human Resource system, saving $1 million dollars per year.
Director, Treasury Services at WaldenBooks
Stamford, CT 06907
January 1984-September 1991
Led the treasury groups (Sales Audit, Cash Management, Payroll, and the Travel Desk), and drove changes to operations within in shorter, more efficient processes and significantly reducing expenses.