In 2000, Mr. Gudnason was founder and chief executive officer of the software company Islandsvefir, which was later bought by Síminn, where he has been employed ever since. In 2002, he was set to define and set up a customer support unit for EVE Online, an MMOG game launched in May 2003. In 2004, he was appointed director of the technical division at data services and was responsible for launching one of the first IPTV services in Europe in November 2004, with VoD services launched in October 2005. In September 2007 he was part of the executive team responsible for launching the first 3G services in Iceland.

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