Head of Portfolio, Tariff & Quality Management IPTV / Entertain at DT Deutsche Telekom AG
Darmstadt, 64295
Germany
www.telekom.de/entertain
December 2007-Present

- Leading team > 15 F.T.E. - Portfolio Management for product line IPTV “Entertain” (www.t-home.de/entertain): Defining Propositions, Strategic Pricing, Benchmarking & Product Portfolio Management - Setting up market research studies & CRM analyses and transforming results into product management / product features, consumer tariffs and product quality - Realized significant increase of revenue by introduction of new tariff logic & new pricing model - Appointed to project leader with objective to develop new business model to address new market segments (70 people working for project) - Developed and implemented a 360° management cockpit & product reporting - Set up effective customer loyalty management program incl. KPIs - Implemented standard process for applying market research & customer feedback into product management & marketing communications

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