Nicole Yager, Marketing & Technology Professional

I have 10+ of experience using web, email and print communications to create, implement and manage effective marketing strategies. In addition, I have significant experience managing web projects through all phases of development, including gathering user feedback, analyzing and documenting technical requirements, developing wireframes and mock-ups, and managing the development, testing, and launch phases.

Areas of Expertise:

• Leadership and Management:
Hire, train, manage and develop a team of marketers and technology professionals.  Contribute to overall company strategy and direction of the company. Partner with other functions including Business Intelligence, Sales, IT and Education to achieve financial goals.

• Marketing:
Oversee execution of marketing strategies for partner and customer development, including events to drive demand and acquisition, email and direct marketing campaigns, and promotional strategy and overall user experience for benchmarklearning.com.

• Marketing Systems Infrastructure:
Responsible for the successful management and operation of marketing automation platforms and CRM tools.

• Data Management and Quality:
Responsible for overseeing the management of data integrity and data synchronization between the marketing database and data maintained within the CRM System.

• Measurement and Analytics:
Develop and manages reporting processes and marketing dashboards. Responsible for consistency of metrics and overall data quality.

Specialties

Marketing Management, Marketing Automation, B2B MarCom Strategy, Scrum, Information Architecture, Usability, Eloqua, Sitefinity.

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