bio:

Mark Saraceni:  Deep expertise developing strategies and content to engage consumers, deliver a clear, actionable message, build and grow multi... Read More

work:

Consultant at Work History

Consultant      iN2 Productions       Los Angeles, CA                                                (2005 – 2011)

Leveraging expertise in content, demographic and behavioral analysis, competitive evaluation, and customer feedback to create comprehensive marketing solutions. 

   Selected Results: 

  • Branded Apps Startup – wrote business and marketing plan, content strategy, Executive Summary, budgets and cash flow projections; Cultivated licensor relationships, and created original games content.
  • Fashion Company – formulated long term branding strategy to redesign and re-launch website.
  • Independent Film Company – formulated content strategy and content creation to secure int’l financing.
  • International Content Producer – led market research, development and sale of two co-productions.
  • Cable TV – applied audience data to re-direct creative team; delivered highest ratings for original program.

Co-Founder -  Our Community, Families of Deafness            Burbank, CA                          (2007-Present) 

Pursued personal passion to rebuild organization that develops language, educational, recreational, and community programs which enable deaf children and families to succeed academically and in life.

  • Leveraged $30K in direct funding to build strategic partnerships that restored $150K in programs.
  • Designed online communications and fundraising strategy, expanded target donor list, developed and wrote messaged content and achieved over 150% of financial goal.
  • Designed website to optimize search, simplify social network sharing, and maximize engagement.
  • Generated content updates to promote programming and maximize membership growth.

Producer, Writer, Story Editor – HBO, CBS, FOX, Warner, Disney, Universal             (1993 – 2005)

Delivered 120 hours of award-winning content in marketing intensive, data driven environment.

  • Projects include: The Sopranos, JAG, Cover Me, Farscape, The X Files, EZ Streets.
  • Three Emmy Nominations for Best Writing, Animation.

 

Show Details

2005-Present