Join with Scrum community members from around the world as they gather together in heart of historic Amsterdam for the 2010 Scrum Alliance Amsterdam Scrum Gathering. The program draws on the successes of many past events, and crafts a new whole from that. Artful Making at its best. You'll find plenty to delight and participate in, including 3 options for submissions. Share in a mix of experience, information, and collaboration with fellow Scrum users. Discover the values and expert insight that provides you a framework for evaluating and incorporating Scrum. Learn from experienced practitioners and leaders in the Agile community. Participate in 3 days of programming including full day workshops, TED-style talks, barcamp sessions, lightning talks, small group clinics and a large-scale games finale.

Full program now posted on the new conference web site.

Early Bird Registration has been extended until October 31!

November 14, 2010 (Sunday) 9 am - 5 pm Amsterdam CST/CSC Scrum Alliance Retreat – private event for CST/CSC’s. Register Now.

November 15-17, 2010 9 am - 5 pm (Mon/Tues/Wed) Amsterdam Scrum Gathering. Register Now.

November 18-19, 2010 9 am - 5 pm (Thurs/Fri) Training from the Back of the Room (open to everyone, with or without Gathering registration). Register Now.

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Overview

Each day 9 am - 5 pm. Breakfast on own each day (included in room rate). Lunches provided. Opening reception on Monday evening.

Full program posted at new conference web site

Post-Event Course: Training from the Back of the Room

Sharon L. Bowman’s book, Training From the Back of the Room!: 65 Ways to Step Aside and Let Them Learn has been making the rounds of Agile trainers for some time now, so we are thrilled that Sharon will be tailoring this two day workshop to an agile audience. The essence of her philosophy is that the learning that sticks with students the longest is that which they have taught themselves. As a trainer, your goal is not to stand and deliver, but to facilitate opportunities for your students to create their own aha! moments.

Registration coming soon. Discounts will apply for CSTs, CSCs, and other certified Scrum Alliance members.

What this Workshop Covers

Want to talk less while your Scrum audiences learn more? Explore how to step aside and let learners take "center-stage" as they teach each other and learn from one another. Even when your programs are content-heavy, you can still hand much of the direct instruction over to the learners with these powerful, collaborative strategies. Furthermore, you'll discover the "cognitive neuroscience"  that supports active learning, and a variety of ways to apply this brain science to the Scrum topics you facilitate. You'll explore six brain science principles that will change the ways you teach others and that will put to rest outdated assumptions about learning. And you'll experience a variety of instructional strategies that illustrate these brain-based concepts and that you can use immediately in your own Scrum and Agile training programs.

In a nutshell here are the "six trumps," the six brain science principles behind all successful instruction:

In terms of learning:

1.        Movement trumps sitting.
2.        Talking trumps listening.
3.        Images trump words.
4.        Writing trumps reading.
5.        Shorter trumps longer.
6.        Different trumps same.

Join us for two days of high-energy, interactive learning and leave with powerful resources: books, manuals, and a trainer's toolbox full of creative
and useful training strategies.

About the Instructor

Sharon L. Bowman trains trainers of all stripes. She helps educators and business people “teach it quick and make it stick,” fine-tuning their information-delivery skills and turning their passive listeners into active learners. She is the author of five popular books, including Training From the Back of the Room! and The Ten Minute Trainer.

Interact with these deep dive speakers and all presenters at the Gathering on the new conference web site.

	Roman Pichler	Roman Pichler is a Scrum and agile product management expert and a Certified Scrum Trainer. He is the author of Agile Product Management with Scrum, the product owner's guide to developing successful products with Scrum. Roman has ten years experience in helping companies transition to agile, and he has guided Scrum roll-outs in several companies. Roman has worked with product owners and agile product managers for a decade, and he has more than six years experience in teaching and coaching Scrum product owners and ScrumMasters.
	Lee Devin	Lee Devin taught theatre while doing a PhD at Indiana University (1958-62), at the University of Virginia (1962-66), Vassar College (1966-70), and Swarthmore College (1970-2002). He's an Equity actor and has played leading roles in productions from Shakespeare to Tennessee Williams. In collaboration with Rob Austin, then at Harvard Business School, and now at the Copenhagen Business School, he wrote ""Artful Making; What Managers Need to Know about How Artists Work"", published in 2003. They're now finishing up ""Making Special Things"", a book about the aesthetics of Innovation. Lee and Rob have written numerous articles, including ""Ooops,"" for the Wall Street Journal. An article for Organization Science, ""Accidental Innovation"" is in the final stages of publication. Lee is a Senior Consultant in the Innovation practice at the Cutter Consortium, for whom he wrote ""An Innovative Frame of Mind"" and ""Planning to Get Lucky.""  He has taught many workshops at Agile meetings, Scrum gatherings, and software conferences, and has collaborated on various Agile projects with Stacia Broderick and Lyssa Adkins. Lee is the Senior Dramaturg at People’s Light and Theatre and currently at work on writing projects that interfere with his trout fishing, and cause him to neglect his grandchildren.
	Jurgen Appelo	Jurgen is a writer, speaker, developer, entrepreneur, manager, blogger, reader, dreamer, leader, freethinker, and… Dutch guy. Jurgen’s current occupation is Business Unit Manager at Sociotoco, and Chief Information Officer at ISM eCompany. With 200 employees it is one of the leading e-commerce solution providers in The Netherlands. Jurgen is primarily interested in software engineering, quality improvement and complexity theory, from a manager’s perspective. As a writer he has published a number of papers and articles in several magazines, including Dr. Dobb's, Software Quality Professional, Methods & Tools, The Software Practitioner, StickyMinds, Software Development Network, Computable and Automatisering Gids. He is also a speaker, being regularly invited to talk at seminars and conferences about agile software development, project management, process improvement, and development management. He maintains a blog at www.noop.nl, and he is writing a book with the working title “Management 3.0”, which has its own community at www.management30.com.
	Bob Sarni	Bob is an Agile Organizational Change Coach and Mentor with over 20 years of deep experience utilizing project, product, program, and portfolio management to help organizations realize maximum value on their investments by leveraging agile methods and practices for product development. His expertise is in guiding enterprise transition and implementation of agile values and principles. Bob is also forward thinking on helping companies improve business performance through collaborative and cooperative play. He has extensive experience with small and large teams as well as entire enterprises in the Insurance, Finance, Trading, Aerospace, Electrical Power Distribution and Generation, Telecommunications and Life Sciences sectors.
	Ludo Hof	Ludo is one of the co-founders of Always a Choice, the partner for distribution of The Human Element® and Radical Collaboration® materials in Netherlands, Belgium and Luxemburg. Ludo has a background in business administration, logistics and information management. He combines the activities in the training area with leading large international IT projects as an independent project manager. He loves to incorporate his training skills in the way he leads his projects and on the other hand loves to bring his brought business experience into the training area. Ludo is one of the master trainers in the Radical Collaboration® program.
	Rachel Davies	Rachel Davies, Agile Experience Ltd, Rugby, UK - www.agilexp.com Rachel Davies is author of the Agile Coaching book and UK's leading expert in coaching agile teams. She has over 20 years experience in the software industry in a variety of roles from software developer to manager. Working as an agile practitioner since 2000, she utilizes a range of agile methods including XP, Scrum, Lean/Kanban, and DSDM. Rachel has supported 50+ agile transitions over the last 7 years working with many well-known companies including Agresso, BBC, Egg, Nokia, News Corporation, Screwfix, and uSwitch. Her work regularly involves working with business stakeholders and senior management to understand their concerns and collaboratively design a custom Agile lifecycle that fits the company culture. Rachel has a demonstrated track record of strong management and leadership skills including experience with distributed agile teams. She directed Agile2008 conference in Toronto, the largest ever agile conference with 1600 attendees and more recently Agile Coaches Gathering in UK. Rachel also served on the board of directors of non-profit US based Agile Alliance for 7 years alongside industry thought-leaders, such as Mike Cohn, Mary Poppendieck, and Ken Schwaber.
	Stacia Viscardi	Stacia Viscardi (formerly Broderick) has worked as a project manager for 16 years in commercial manufacturing and software development. Stacia was fortunate enough to be cast in the role of ScrumMaster in 2003, and ever since has helped teams all over the world embrace the principles of and transition to agile. Stacia founded her company, AgileEvolution, Inc., based on the belief that agile practices present a humane, logical way for teams and companies to deliver products. In addition to being a Certified Innovation Games Facilitator, she is a Certified ScrumTrainer and Practitioner and a PMP, a mix that proves helpful when assisting organizations' transition from traditional to modern practices.  Stacia is co-author with Michele Sliger of The Software Project Manager's Bridge to Agility (Addison-Wesley).
	David Harvey	With a PhD in music theory and on the back of his experience as a professional guitarist and published composer, David did the obvious thing in 1986 and went over the wall into the world of software development (which he continues to insist is the third most fun thing you can do with other people). Since then he's worked in software as a developer, architect, manager and consultant and CTO, has been heavily involved in the agile community in the UK and Europe through coaching, running sessions at conferences (in particular OT/SPA), and brought music and the day job together as CTO of Sibelius from 2004 to 2008. He's looking forward to bringing them together once again in Amsterdam!
	Marc Evers & Willem van den Ende	Marc works as an independent coach, trainer, and consultant in the field of (agile) software development and software processes. He trains and mentors people in technical skills, agile processes, project management skills, and personal skills. In this way, he helps IT organizations become true learning organizations that focus on continuous reflection and improvement. His work focuses on agile & lean software development, systems thinking, retrospectives, and open space processes. Marc is one of the pioneers of the Dutch agile movement. He frequently presents at international events and is co-founder of the Agile Open and XP Days Benelux conferences. He is also founder and board member of Agile Holland, the Dutch agile user group. Willem is a Dutch eXtreme Programming pioneer. Since 1999 he guides organisations in being more effective, often through the introduction of Agile Software development as an all-hands person: coach, developer and facilitator. Always active in the local and international community, he serves as host of systemsthinking.net and the European Agile Open conferences and previously on the Agile Alliance board and co-founder of XP Days Benelux. Willem is an appreciated workshop facilitator at practitioners' conferences like XP(Day), Software Practice Advancement and Agile200*. Marc and Willem are both partners in QWAN (Quality Without A Name – www.qwan.it), an initiative of pragmatic practitioners, who have joined forces to deliver courses and mentoring on effective software development.
	James Coplien	Jim Coplien is an old C++ shark who now does writing, training, and world-wide consulting on Agile software development methods and architecture. He is one of the founders of the software pattern discipline, and his organizational patterns work is one of the foundations of both Scrum and XP. He is a Member Emeritus of the Hillside Group and a past Vloebergh Professor at Vrije Universiteit Brussel. He currently works for Gertrud and Cope, is based in Denmark, and is a partner in the Scrum Foundation. Together with Gertrud Bjørnvig, he has just written a new book called Lean Software Architecture for Agile Software Development. When he grows up, he wants to be an anthropologist.
	Karl Scotland	Karl Scotland is a versatile software practitioner with over 15 years of experience covering development, project management, team leadership, coaching and training.  For the last 10 years he has been successfully applying Agile methods, and most recently has been a pioneer and advocate of using Kanban Systems for software development. Currently an Agile Coach with Rally Software in the UK, Karl is a founding member of the Lean Software and Systems Consortium and the Limited WIP Society, and has previously championed Agile and Lean Thinking with the BBC, Yahoo! and EMC Consulting. Karl writes about his latest ideas on his blog at http://availagility.co.uk/

Amsterdam Speaker badge for speakers to post on your website!

Join the Scrum Alliance in sponsoring the Amsterdam Scrum Gathering - please contact public relations for detailed sponsorship opportunities including booth information, and learn other interactive ways to become involved with the Scrum Gathering! (Limited sponsorship packages available)

Get great visibility through one of our sponsorship packages and post this sponsorship badge on your website!

Title Sponsor:

VersionOne is recognized by agile practitioners as the leader in agile development tools. By simplifying the process of planning and tracking agile software projects, we help development teams consistently deliver software faster. Since 2002, companies such as Adobe, Dow Chemical, Lockheed Martin, Motorola, Novell, Sony and Symantec have turned to VersionOne to help provide greater value to their customers. Today more than 10,000 teams and 70,000 users in 50 countries use VersionOne's agile project management tools to streamline and standardize their agile development efforts. Whether you're a small, single agile team just getting started with agile development or a multi-team, global enterprise, with VersionOne you'll get the best tools in the industry backed by pioneers in agile project management and planning. VersionOne. Start small. Scale smart. See for yourself at www.VersionOne.com.

Social Event Sponsor:

iSense Prowareness, is a Dutch software development company with offices in Gouda (NL) and Bangalore (IN). Prowareness has the ambition to be the leading knowledge and experience partner on Agile practices.  Beside Agile, we also have a strong practice in offshoring and .NET. We use a distributed Scrum model to deliver software projects in which our professionals work both onshore in the Netherlands and offshore from India. We are a Microsoft Gold partner and most of our professionals are certified CSM, CSPO and/or CSP. With the right blend of .NET, Agile consultancy and Offshoring, we help our customers in rapid and flexible software development of high quality. iSense Prowareness, is part of the iSense group, reknown in the Netherlands for their staffing services of IT professionals. iSense has won awards for being the best IT service supplier in several categories in the past years.

Promotional Sponsor:

RippleRock formed in 2009 with the mission to assist customers drive dramatic improvements in their software development capability. We apply our expertise across the full lifecycle; facilitating organizational transformation to enable Agile practices, all the way down to improving engineering practices within the teams. The team at RippleRock have a strong track record in the Agile space, some of this through experience gained while at the center of Conchango’s Agile Practice and Scrum for Team System tools group. As a specialist in this area we are able to offer access to the most experienced Agile coaches, trainers and consultants with the particular mix of skills required to work with people, process, organizations and tools. RippleRock has operations in the UK and US and travel to Europe and India as part of our engagements.

Twitter Fountain Sponsor:

Rally is the recognized leader in Agile application lifecycle management (ALM). We are dedicated to helping organizations embrace Agile and Lean development practices that increase the pace of innovation and improve product quality. According to a study by QSM Associates, software-driven companies that rely on Rally's Agile ALM products and services are 50% faster to market and 25% more productive than industry averages. The company's experienced services group, including training through Agile University, guides companies through the organizational change required to become innovative, Agile businesses. Rally's products, including AgileZen, currently support more than 3,000 corporate customers, 76,000 projects and 138,000 users in 60 countries. For more information, visit www.rallydev.com.

Hotel room accommodations are not included in the conference price. 

 BOOK YOUR HOTEL ROOM

A room block has been set up for attendees of the Scrum Gathering Amsterdam at a special negotiated rate of €214,00 (single occupancy) and €237,00 (double occupancy).

Rates include VAT and breakfast €24,00 which is served in the Winter Garden Room for all guests.
All rates below are quoted in Euros and inclusive of applicable local city tax (5%).

Reservations can be made online at our custom link. 

Alternatively, to make you reservations, please call the NH Grand Hotel Krasnapolsky by calling +31 20 554 4000 and quote reference #119640362 for the Scrum Gathering Amsterdam to obtain the discounted rate.

The group rate is available from 11/13-11/19. If you wish to book additional nights outside this range, we recommend you call the hotel to add the additional nights.

The NH Grand Hotel Krasnapolsky is located at -

Antwoordnummer 7247
1000 RA, Amsterdam
+31 20 554 4000

Quote - Reference #119640362
Support the group and book at the host hotel, NH Grand Hotel Krasnapolsky. 
Click to download Venue PDF, which highlights features of the hotel, includes map and additional points of interest.

Transportation

Airport Transfer company - www.airporthotelshuttle.nl
One way €15, return €24,50 … runs every 1/2 hour from 6:00 – 21:00 or a private taxi is approximately €50 one way. Transfer time approximately 45 – 1 hour depending on traffic.

Transport from Airport to Hotel by Train
A direct rail link connects Schiphol International Airport to Amsterdam central station and is the fastest (average of 17 minutes). Note: Amsterdam Centraal is a 10 minute walk to the NH Krasnapolsky Hotel.

To book the train, go to http://www.ns.nl/cs/Satellite/travellers
From Station: Schiphol
To Station: Amsterdam Centraal
Fare: Full Fare € 3.70
Schedule: Runs approximately every 10 minutes
Note: Amsterdam Centraal is a 10 minute walk to the NH Krasnapolsky Hotel.

General Information

http://us.holland.com/staticcontent.php?page=info_index

For those who only have one day in Amsterdam at their leisure –

http://us.holland.com/meetings.php?eid=16760&colCity=amsterdam&col=destinations

HOTEL SHIPPING INFO – Delivery of items
For the delivery and storage of boxes and packages for meetings at the NH Grand Hotel Krasnapolsky, please take the following into account:
     • Delivery address for boxes and packages: Oudezijds Voorburgwal 228, 1012 GJ, Amsterdam, 
       telephone: 020-5549111. 
     • Delivery only from Monday to Friday from 09.00 – 11.00 and maximum 2 business days before the start of the event. 
       For packages delivered earlier than this, we will charge € 100,- per day excluding taxes for storage costs.
     • Items left behind will be kept for 1 month after the meeting. After this time, the items will automatically be removed. 
     • The following details should be mentioned on every box:
          •Date of the meeting
          •Name of the meeting as known to the NH Grand Hotel Krasnapolsky
          •Name of the contact person and cell phone number who will pick up the boxes

Dam, 9. 1012 JS
Amsterdam ,
Netherlands
http://www.nh-hotels.com/events/en/event-detail/7158/scrum_alliance.html

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