Welcome Remarks & Opening Keynote- Ken Rubin
Economically Sensible Scrum
Speaker: Ken Rubin
Title:‘’The concept of Economically Sensible Scrum’’
Room: Versailles Ballroom
Scrum is a tool for increasing team and organizational agility to deliver superior business results. To utilize Scrum (or any tool) appropriately, however, we must understand more than just its basic mechanics. We must also understand the core principals that inform its use and then apply those principals in an economically sensible way. Doing so allows us to elevate and select among the many alternative, and often conflicting, choices for how to apply Scrum in the context of each organization's unique culture and business goals.
In this talk, I introduce the concept of Economically Sensible Scrum, which is the application of Scrum within an economic framework that is grounded in core agile principles. To illustrate the utility of this approach, I examine several different issues that I encounter when visiting clients. Using the lens of an economic framework, I focus on how to use agile principles to overcome these issues and make quick, correct, and understandable choices when applying Scrum at both the team and organizational levels to achieve desirable business results.
Ken Rubin is Managing Principal at Innolution, a company that provides Scrum and agile training and coaching to help companies develop products in an effective and economically sensible way. A Certified Scrum Trainer, Ken has trained over 20,000 people on agile and Scrum, Kanban, Smalltalk development, managing object-oriented projects, and transition management. He has coached over 200 companies, ranging from start-ups to Fortune 10.
Ken was the first managing director of the worldwide Scrum Alliance. He is the author of the Amazon #1 best-selling book Essential Scrum: A Practical Guide to the Most Popular Agile Process. He is also the creator of the Visual AGILExicon®, a freely available set of vibrant, four-color icons for composing graphically rich and visually appealing three dimensional representations of agile and Scrum concepts.