Global SCRUM GATHERING® Berlin 2014

Call for Papers is now OPEN!  

Submit your session before Sunday, May 25, 2014 @ 11 pm EST for your opportunity to be part of the Global SCRUM GATHERING® Berlin 2014.  

Learn more about the theme and Co-Chairs; Marion Eickmann and Dave Sharrock in the "Theme, Track and Chair(s)" tab below.  

A tentative agenda is available under the "Schedules and Program" tab for Global SCRUM GATHERING® Berlin 2014.

Register TODAY to secure your attendance in Berlin!

See the Hotel & Travel tab to book your stay at the host hotel InterContinental Berlin

For information about sponsoring a Gathering, download the Sponsorship Package, contact Yvonne at ydewar@scrumalliance.org, or call (905) 281-0555 ext 111.
  • Registration Fee

    Registration for the Global SCRUM GATHERING® Berlin 2014 will open in February 2014. Please visit the Berlin Gathering webpage for more information.

    Your registration gives you full access to all keynotes, sessions, and special events. Breakfast, Lunch, and AM & PM breaks are included [Monday - Wednesday] plus any evening events. Regretfully, we cannot offer 1-day passes or allow sharing of passes.

    Dress code: Business casual, jeans acceptable.

    Please be sure to read all the information below before beginning your registration.

    Discount codes cannot be combined. Read through the information below to determine the discount code which offers the most value to you.

    Registration Types, Pricing* & Discounts **

    Member

    Early Bird***: $1,150
    Regular: $1,350
    Don't know if you are an active SCRUM ALLIANCE® Member? Contact: support@scrumalliance.org

    Non-Member

    Early Bird***: $1,400
    Regular: $1,600
    Not a SCRUM ALLIANCE® Member? Sign up today and receive a 2-year subscription for only $100 USD

    CST/CSC

    Price: $950
    Regular: $1,350
    Discount is automatically applied, certifications are verified. 

    First-Time Attendee

    $200 Off!
    To receive a First-Time Attendee discount code, please contact scrumgathering@scrumalliance.org. Please reference the Scrum Gathering Berlin within your request.

    Academic

    10% Discount
    To receive an Academic discount code, please contact scrumgathering@scrumalliance.org

    Scrum User Group

    10% Discount
    To receive an discount code as a Scrum User Group member, please contact scrumgathering@scrumalliance.org

    Group Discounts****

    Groups of (3) or more enjoy a 10% discount. Contact scrumgathering@scrumalliance.org with the names of all registrants within your party to receive the group discount. Note: Registration and payment must be processed at the same time.


    * All prices are in USD.
    ** % Discounts are calculated based on the selected registration type fee.
    *** Early Bird registrations do not have a specific cut-off date. These registrations are based on a first-come / first-served bases and will be available until the maximum quantities have been met.
    *** Group discounts are calculated on the total cost of all registrations in the group. You will have the opportunity to add additional group members during this registration process. The total fees for all registrants in the group will be charged to the first person in the group's registration. NEW: A discount code is needed to receive this 10% group discount. Please contact scrumgathering@scrumalliance.org to receive the group discount.



    REGISTER »

  • Hotel and Travel



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    InterContinental Berlin

    Special guest room rates are being offered to all attendees of SCRUM GATHERING® Berlin.
    Superior Room Single Occupancy: €175 per night including service charge and VAT
    Superior Room Double Occupancy: €195 per night including service charge and VAT

    To book your hotel, please click here to book your room online.

    Note: Breakfast is included in the room rate for those staying at the host hotel when booking through our reservation link. SCRUM GATHERING® is not providing breakfast for those who book through any other means. Breakfast will not be provided for delegates staying outside the hotel. A reservation link will be available 6 months before the gathering. Stay tuned for more information!

    Why stay at the conference hotel?

    This is where the action is! Networking opportunities are around every corner and in every elevator. Save time getting to and from breakouts and sessions, and enjoy the convenience of going back to your room between events to make phone calls and check emails. We appreciate you making your reservation at the conference hotel where we have negotiated contracts to give you the best value and service. Your reservation also helps ensure we meet our contractual obligations with the hotel.

    Join Scrum community members from around the world as they gather together in Germany for Global SCRUM GATHERING® Berlin 2014. You'll find plenty of ways to participate as you share experiences, exchange information, and collaborate with fellow Scrum users. Get value and expert insight that provides you with a framework for evaluating and incorporating Scrum while you learn from experienced practitioners and leaders in the Scrum community.

    Transportation

    The current airport is Tegel International Airport.

    To get to the InterContinental Berlin Hotel, there are a few options:

    Taxi: 30.00 € (one way) approximately 20-25 minutes.

    Bus: Take Bus X9 to "Zoologischer Garten". Change to Bus 200, direction "Michelangelostrasse" to "Budapester Strasse", Bus stops in front of the hotel. Total travel time: approximately 40 minutes.

    Car Rental: The car rental center is located at the airport on the lower floor near Terminal E and car park P2. There will be various offers and service firms there. For more information on car rentals click here.

    Airport Update:
    Berlin's airport authority plans to transfer all of Berlin's air traffic in 2014-2015 to a newly built airport at Schönefeld, to be renamed Berlin Brandenburg Airport (BER). Due to this construction, all transportation information for Brandenburg Airport will be confirmed at a later date.

    Hotel Address:
    Budapester Strasse 2,
    10787
    Berlin, Germany
    Phone: +49 30 26020

  • Theme, Track and Chair(s)

    Theme

    Berlin

    Our theme is Berlin itself - a powerhouse in Europe, like Scrum is the powerhouse for Agile worldwide. What makes Berlin so special? Berlin combines a flair for the creative, from movies to startups, a fascination with how things work, from technology to architecture, and a focus on the wider picture. Famous for its street scenes, the Berlin Bear, and, of course, the Berlin Wall, Berlin has been at the centre of what's happening across Europe for centuries, from European unification and the Euro, to street art and the "Berlinale" film festival, to the Bohemian lifestyle and the hub of technology start-ups in Germany. Just as Berlin is the source for so much inspiration across many diverse fields, Scrum continues to be at the centre of successful agile transformations worldwide and the archetype on which so many agile frameworks are based, providing the core for taking an agile mindset into the enterprise. Berlin is a great venue for the premier gathering of agile folks in Europe, and we look forward to this year's European Scrum Gathering laying the foundations for agility across many different businesses and industries.

    Tracks

    As Agile and Scrum become more and more mainstream, the quality and the scope of implementing Scrum changes. Anyone involved in supporting a company, whether as an internal or external coach or champion, to adopt Scrum needs to be aware of the responsibility which comes with that. Through our talks with potential clients we get a lot of feedback along the lines of: they like Scrum, they tried it, but after a while people are not doing it right anymore.

    In our experience the reason for this is that while teams/companies learn the practices of Scrum, they often don't understand and apply the principles behind these practices. This leads to fast success and high levels of motivation, but after a while they fall back into old habits. Sustainable change is hard, and requires a foundation built on applying Agile and Scrum principles, quality, and an eye on the future.

    To tempt you, we have five powerful tracks from which to learn.

    1. Scrum Principles: “Changing the Status Quo"
    Reaching (and maintaining) a sustainable pace depends on applying the principles of Scrum, not just the practices. This track is about the origins of Scrum - the principles and how they are applied. What do successful teams do to apply the principles? How do they overcome the pull of old habits and comfortable but ineffective ways of working? What are the core principles underlying Scrum and how do we see this applied?

    2. Successful Scrum Practices: “Berlin Never Sleeps"
    Berlin is the hottest start-up capital in Europe, famous for seeing business opportunities in anything and for getting things built quickly. In this track we will look at how to get things off the ground quickly, laying the foundations for impactful and lasting change. From small changes of habit, whether an engineering practice or how a team works together, to fundamental changes in approach, such as emerging architectural decisions or validating ideas before implementing them, we are looking for small changes or fundamentals, pragmatic things that work?

    3. Innovating beyond Core Scrum: "The Bohemian Bear"
    Famous for street art, a different lifestyle, thinking outside the box, creativity is everywhere in Berlin. The act of taking something we understand and adding to it, extrapolating from where we are today to show a completely different perspective, is in the DNA of Berlin. In this track we consider what is next for Scrum? How will the Scrum we understand today grow and evolve to adopt thinking from different disciplines? How will the roles or the practices we consider evolve?

    4. Thinking Outside the box
    Thinking 'outside the box' is about taking the IT out of Scrum. How can we take the core principles and practices and apply them across business functions, in different industries? How is Scrum being used and extended in today's world? Scrum in a Law Office? Marketing and Sales functions? When we take off the blinkers of Scrum as a technology team’s methodology, where can we go? 

    5. Managing Agility Bring Down the Wall"
    Agile adoptions outside of the team level depend on two critical aspects often ignored in discussing Scrum: effective coaching skills and catalytic or servant leadership. How we manage and lead the agile adoption is important. In this track we consider the role of leadership, both as a coach or agile champion and as a line manager, executive or stakeholder. Leadership is about making good decisions, creating the right environment and understanding that our actions have consequences, whether intended or not. 

    Berlin Co-Chairs

    Co-chairs for the Global SCRUM GATHERING® Berlin 2014 are Marion Eickmann and Dave Sharrock, both with agile42 – a fast-growing international agile coaching company, headquartered in Berlin with a offices across Europe and North America, that makes your agile transformation succeed.


    Marion Eickmann is one of the founders and the executive director of agile42. She has been working in the field of software development and project management for more than 17 years. Since 2007, Marion has been successfully delivering local and global agile and Scrum projects internationally. Marion is very active in the Scrum community and organizes regular Scrum User Group Meetings in Berlin (#ScrumtischB) and regularly publishes articles about Agility, Agile Leadership, Scrum, Traceability, Collaboration and Requirements Engineering.




    Dave Sharrock has over 20 years experience working with product delivery organizations. From Fortune100 companies to startups, telecommunications to branded consumer goods, Dave helps companies and organizations understand and realize the benefits of applying an agile/lean mindset to product development. A sought-after speaker and coach, Dave is an expert on organizational change and adopting agile processes and one of the few coaches to hold the Certified Scrum Coach (CSC) and Certified Scrum Trainer (CST) designations at the same time. For good measure, Dave also has a PhD and an MBA. Dave moved from Europe to Vancouver in 2010, has worked closely with the local agile community, AgileVancouver, and leads agile42 in North America.
  • Schedule and Program
  • About the City

    Experience Berlin

    We have selected InterContinental Berlin in Berlin to host the Gathering. Berlin, the capital city of Germany, is known for its culture, media and science which are evident in its offerings, but Berlin is also every bit a modern metropolis.

    The weather in September is generally chilly to mild with highs of 18 C (66F) and lows of 10 C (51F).
    Add some extra days to your trip and make time to visit some unique sites and attractions that distinguish Berlin.
    Here are the Top 10 Things to do in Berlin. For more information on Berlin and its attractions, visit the Tourism Berlin website.

    1. Brandenburg Gate: an iconic landmark of New Germany.
    2. Museum Island: how to five world-class museums and the Berlin Cathedral.
    3. Potsdamer Platz
    4. Berlin TV Tower
    5. Alexanderplatz: one of the most famous and largest squares in Berlin
    6. AquaDom and SEA LIFE Berlin
    7. Checkpoint Charlie: the best-known border crossing and a favorite setting for spy thrillers
    8. East Side Gallery: an open air gallery created from the Berlin Wall
    9. Visit one of Berlin’s 3 major opera houses or one of the 7 symphony orchestras.
    10. Berlin Zoological Garden: the oldest and best known zoo in Germany. 
  • Open Space Guidelines

    Open Space Guidelines

    Bring your topic to Open Space and you can run an informal session on any topic you’re passionate about.

    How do I propose an Open Space session?
    • Think of a topic
    • Take an index card and a marker
    • Write your topic at the top of the card
    • Write your name below – so people know who’s running the session
    • Post your topic on the Marketplace (sticky wall) picking a timeslot and location
    Open Space runs by four simple organizing principles:
    • Whoever comes is the right people
    • Whatever happens is the only thing that could have
    • Whenever it starts is the right time
    • When it’s over it’s over
    Use the Law of Two Feet to take responsibility for following your own passions. If you feel that you are not contributing or benefitting from a session, please feel free to move on to something else. Remember it’s self-organizing so...prepare to be surprised.
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Where

InterContinental Berlin
Berlin , Germany

When

22-24 September, 2014

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