SCRUM USER GROUP®
marks and guidelines for use

A new SCRUM USER GROUP® Logo is now available for user groups affiliated with SCRUM ALLIANCE®. There is only ONE version of this Logo, and it features our iconic graphic depicting the daily stand-up and sprint cycle. The affiliation line that reads, "Endorsed by Scrum Alliance" is considered part of the Logo. 



You may receive this logo by sending a request to support@scrumalliance.org.


Available color configurations

The SCRUM USER GROUP® Logo is available in multiple color configurations: color, black only, and reverses to white. In most cases, you'll use the color version. However, some printing will require either the black-only or the reversed-to-white Logo, particularly when using the Logo on a colored background. 

                   


The user group Logo must be displayed at a size large enough to read the descriptor and the registered trademark. Thus, the user group Logo should appear no smaller than 107x130px in electronic media.
To maintain the readability and impact of the logo, a minimum amount of clear space should be maintained around the Logo in all applications. Clear space ensures the Logo remains recognizable and does not become lost in other page elements.
 

Available file types

The SCRUM USER GROUP® Logo is available upon request in RGB or CMYK in JPEG, PNG, and EPS file formats. RGB versions are best for use online and digital presentations, such as PowerPoint. CMYK versions are best when printing the Logo.
 
When to use JPEG File
  • Small, compressed file size
  • White background
  • Best uses include:
    • Printed pieces with white backgrounds
    • Ex: Business cards, postcards, flyers, posters
When to use PNG File
  • Small, compressed file size
  • Transparent background
  • Best uses include:
    • Printed pieces with color backgrounds
    • Ex: Business cards, postcards, flyers, posters
When to use EPS File
  • Large file size
  • Transparent background
  • Best uses include:
    • Large-print format (think feet, not inches)
    • Ex: Printed signs, printed banners
 

Where to use the Logo

You may use the Logo on your website and in electronic and printed promotional materials that you prepare related to your forum's activities.

 

What you can do

You may use the Logo as a standalone Logo. This is preferred, to signify your group's affiliation with SCRUM ALLIANCE®. You may use the Logo in connection with your localized SCRUM USER GROUP® name or location, subject to the following requirements:

  • Typeface Size and Color-- The group name and/or city appear to the right of the Logo in Arial typeface, 28 point size, and in either PMS 422C or R162+G164+B163. Note RGB is preferred for digital uses, such as on a website or within a digital presentation like PowerPoint. See examples below.

  • White Space-- The group name and/or city appear to the right of the Logo, as shown below, with white space in between measuring 28 pixels when Logo is used at 100%. If Logo is reduced in size, the white space reduces proportionately. See examples below.

    






What you can't do

  • You may not alter, cut apart, or change the color, configuration, or proportion of, or otherwise distort, the Marks or the Logo in perspective or appearance;

  • You may not combine the Marks or the Logo with, or incorporate them into, other words, phrases, or designs except as provided by SCRUM ALLIANCE®;

  • The Marks and the Logo may not be combined with, used within, or used in conjunction with a composite mark of other words or designs, without authorization from SCRUM ALLIANCE®;

  • You may not use the Marks, Logo, or any SCRUM ALLIANCE® trademarks, service marks, or certification marks in a manner that would disparage or tarnish SCRUM ALLIANCE® or its Marks;

  • You may not translate the words in the Logo into other languages, even if you are using the Logo in countries outside of the United States. However, you may ask SCRUM ALLIANCE® to design the Logo using the Marks in your local language. Language-specific Logos will be considered on a case-by-case basis; and

  • The Marks and the Logo may not be used on any promotional items, such as t-shirts, coffee mugs, or the like, without written permission from SCRUM ALLIANCE®.
     

Proper attribution

You must include the appropriate trademark symbol and proper acknowledgment of ownership attribution of the Marks and the Logo through a footnote or similar legend, as follows:

"SCRUM ALLIANCE®, SCRUM USER GROUP®, and the corresponding logos are service marks of Scrum Alliance, Inc., and are used with permission."
 

Got questions?

We are here to help! Please contact marketing@scrumalliance.org if you need assistance with the new Logo. Always report any suspected infringement of Scrum Alliance's marks to the Member Services department at support@scrumalliance.org.

 
About the trademark registration

The SCRUM USER GROUP® is a registered trademark, U.S. Registration No. 3,687,796; Registered September 22, 2009. SCRUM ALLIANCE® is a registered trademark, U.S. Registration No. 3,548,753; Registered October 7, 2008.