Yannick Theler has served as Ubisoft’s VP of Business Development in China since 2006. Yannick earned his MBA from the University of Geneva, Institute of Finance and Management and began his career at Ubisoft in 2002. While in Switzerland, Yannick was entrusted with the challenge of setting up the Ubisoft subsidiary. He spent almost five years developing the business acting as, Marketing Manager, Marketing Director, and finally Marketing and Sales Director. These days Yannick studies the Chinese market in order to determine Ubisoft’s greatest potential for prosperity in China.