Patrick Rice

  

Product Manager, ShopStyle

Location: San Francisco, CA


Certifications

Certified ScrumMaster
Certified Scrum Product Owner

Groups I belong to

Scrum San Francisco

Biography

Key contributor in growing successful e-commerce websites with a history of increasing responsibilities and span of control. Proven leader and team player in fast-moving environment with a background in product management, content management, agile development, mobile apps, master data management, business analysis, data analysis and user support.

Work experience

ShopStyle, Product Manager
August 2012 - Present, San Francisco, California, United States

 Oversees strategic road map for ShopStyle, a global fashion discovery shopping start-up driving 50 million dollar e-commerce business.

 Managed key projects for multiple site redesigns, POPSUGAR rebranding, curated shops and various shopping experience optimizations for SEO, tablet, mobile web, email, performance and social to increase KPIs.

 Key e-commerce and retail subject matter expert advising on strategic and tactical direction.

 Took self initiative in building and managing vendor relationships for discovery of an industry-first unified shopping cart and third party checkout project.

 Championed mobile app roadmap for iOS and Android devices, managing several cross-platform releases, and responding to customer feedback.

 Instituted A/B testing using data driven analysis and dashboards providing clear insights to effectiveness using Adobe SiteCatalyst and their Discover tool.

 Partnered with general managers and lead engineers to define project prioritization process, business development to support sales initiatives and engineering teams and product designers to manage iterative development to make sure projects delivered on time.

Macys.com, Manager, Product Management
October 2011 - July 2012, San Francisco, CA, United States

 

• Oversees strategic road map for product information management system supporting both Macys.com & Bloomingdales.com driving 40% annual growth and system scalability for a billion dollar e-commerce business.

• Serving as key e-commerce product, content data subject matter expert advising on strategic, and technical directions for accelerated growth initiatives.

• Managing team of Product Managers, supporting multiple projects including faceted navigation, international shipping, usability enhancements, web services, database normalization, delta data processing, dynamic customer recommendations and enterprise data migrations.

 

Macys.com, Product Manager
January 2010 - September 2011, San Francisco, CA, United States

• Serving as key e-commerce product, content data subject matter expert advising on strategic, and technical directions for accelerated growth initiatives.

• Oversees strategic road map for product information management system supporting both Macys.com & Bloomingdales.com driving 30% annual growth and system scalability for a multi-billion dollar e-commerce business.

• Managing team of seven Business Analysts, supporting multiple projects including faceted navigation, international shipping, usability enhancements, web services, database normalization, delta data processing, dynamic customer recommendations and enterprise data migrations.

• Conducted focus groups with key user groups to improve overall user experience.

• Assisted in transitioning teams from waterfall process to agile development methodology.

Macys.com, Senior Business Analyst
January 2008 - December 2009, San Francisco, CA, United States

  • Primary business analyst managing the Macys.com enterprise product information management system known as “Stella”.

• Developed prototypes for business stakeholders to preview features and provide feedback prior to development.

• Created user documentation on wiki, training materials, and taught classes, in both San Francisco and New York City offices, while leading UAT efforts.

• Took initiative in introducing product data standardization system to support faceted navigation optimizing customer experience.

• Effectively translate business and customer requirements into functional and system requirements while forming strong relationships with stakeholders for purpose of extracting requirements and obtaining client requirements.

• Key team member for numerous projects including: Enterprise product information management system (PIM), Macy’s Wedding & Gift Registry, product taxonomy, attribute management, product videos, and usability enhancements.

 

Macys.com, Business Analyst
January 2007 - January 2008, San Francisco, CA, United States

• Oversaw daily operations of product information and content management system supporting Macys.com known as "OZ."

• Managed multiple projects from inception to release for enhancements, bug-fixes and data migrations.

• Decreased the time took to resolve issues by migrating to JIRA and served as the main contact for users and developers in resolving blocker issues.

• Conducted GAP analysis, created process models and wrote technical requirements as domain knowledge specialist for business process work flows.

 

Macys.com, Assiocate Producer, Registry
January 2006 - January 2007, San Francisco, CA, United States

• Owner of the registry experience for MacysWeddingChannel.com, managed and prioritized project roadmap on a $170K budget dedicated to site enhancements, and content updates ensuring the best online experience for our couples, guests, and customers.

• Oversaw migration of 70,000 customer registries after acquisition of May Department Stores. Wrote business requirements and conducted testing making successful transition.

 

• Managed relationship with 3rd party client WeddingChannel and enterprise registry systems integration.

 

Macys.com, Email Marketing Coordinator
May 2005 - January 2006, San Francisco, CA, United States

• Oversaw two email programs, MacysWeddingChannel.com and THISIT.com.

• Increased click-through rate by implementing image-map linking strategy.

 

• Developed unique viral marketing program using forward-to-a-friend features.