Martin Woodford


Senior Product Manager


Certified Scrum Product Owner

Groups I belong to

Agile Yorkshire


I am a Scrum Certified Product Owner and I am currently working within retail as a Senior Product Manager for Wal*Mart Global eCommerce. In this role I work on all eCommerce and multi-channel initiatives for the Asda Direct and George sites. I am a strong believer in using technology to help drive the business forward and to take advantage of new/cutting edge technology. I am passionate about mobile and always want to have the latest technology. I have used this passion to drive mobile & tablet solutions that I have implemented in a variety of ways. 

I am also a PRINCE2 Practitioner and have vast experience within the financial services sector, including general insurance and income protection products. I have over 12 years of experience in which I have developed excellent skills in product management, web, mobile and application design & development, business analysis, systems analysis, project management and all forms of testing. I possess strong business and IT knowledge, and this coupled with excellent organisational skills has successfully helped implement multiple projects. My understanding of IT systems leads to early identification of potential opportunities. My leadership and organisational skills are demonstrated by having led development teams successfully through the full project lifecycle on multiple projects. I have also fully managed teams which has included carrying out one to ones, work allocation and also assessment of development needs. I rapidly form exceptional relationships with both internal and external clients. Throughout my career I have worked to strict and demanding deadlines showing that I can work well under pressure.

I have a vast skill set and have the ability to learn quickly and adapt to emerging technologies and processes. I have a proven track record for delivery, am able to work alone, and also able to fit into new teams with ease.

Work experience

Walmart, Senior Product Manager
July 2012 - Present, Leeds, United Kingdom
I lead multiple agile development work streams for Asda Direct and George. My team and I own the development for Order management, personalisation, fraud, payments and business intelligence. This covers all areas of development from technology, user experience and the transfer to support. This is achieved by working with stakeholders from across the business, running workshops and also through regular meetings. I manage two product managers and we all work across multiple scrum teams in the UK, US and Bulgaria. I carry out their development reviews, end of year reviews and regular one-to-ones.

Republic (Retail), eCommerce Business Analyst
March 2011 - July 2012, Leeds, United Kingdom
At Republic I delivered the new eCommerce Platform on ATG including a mobile site and in store ordering capabilities. I was also responsible for all website improvements with releases occurring frequently