Deep expertise developing strategies and content to engage consumers, deliver a clear, actionable message, build and grow multiple brands, and increase profitability.
Adept at communicating complex concepts in easy to understand language, identifying and personalizing each product’s unique value proposition to target consumers, and creating opportunities to improve and enhance the user experience.
Data-driven strategic thinker that will balance marketing, branding and financial objectives, motivate and collaborate with cross-functional teams, and drive multiple projects on time and on budget.
Work History, Consultant
June 2005 - Present, Los Angeles, California, United States
Consultant iN2 Productions Los Angeles, CA (2005 – 2011)
Leveraging expertise in content, demographic and behavioral analysis, competitive evaluation, and customer feedback to create comprehensive marketing solutions.
- Branded Apps Startup – wrote business and marketing plan, content strategy, Executive Summary, budgets and cash flow projections; Cultivated licensor relationships, and created original games content.
- Fashion Company – formulated long term branding strategy to redesign and re-launch website.
- Independent Film Company – formulated content strategy and content creation to secure int’l financing.
- International Content Producer – led market research, development and sale of two co-productions.
- Cable TV – applied audience data to re-direct creative team; delivered highest ratings for original program.
Co-Founder - Our Community, Families of Deafness Burbank, CA (2007-Present)
Pursued personal passion to rebuild organization that develops language, educational, recreational, and community programs which enable deaf children and families to succeed academically and in life.
- Leveraged $30K in direct funding to build strategic partnerships that restored $150K in programs.
- Designed online communications and fundraising strategy, expanded target donor list, developed and wrote messaged content and achieved over 150% of financial goal.
- Designed website to optimize search, simplify social network sharing, and maximize engagement.
- Generated content updates to promote programming and maximize membership growth.
Producer, Writer, Story Editor – HBO, CBS, FOX, Warner, Disney, Universal (1993 – 2005)
Delivered 120 hours of award-winning content in marketing intensive, data driven environment.
- Projects include: The Sopranos, JAG, Cover Me, Farscape, The X Files, EZ Streets.
- Three Emmy Nominations for Best Writing, Animation.