Dan Williams

  

Product Manager and Marcom Manager

Location: Fort Collins, CO, USA


Certifications

Certified ScrumMaster

Biography

Dan Williams

Successful technology Product Marketing professional with proven experience in a wide range of marketing functions in both software and hardware products. Technologies include enterprise network and system management software, storage hardware and software, Internet applications, and Linux and open-source.

Additional experience as Marketing Communications Manager responsible for all corporate and product communications for four technology firms.

Areas of focus:

* Product Management: Managed software products through complete product lifecycle
* Product Marketing: Executed research and created core positioning & messaging
* Business Planning: Developed complete business plans for Fortune 50 and startups
* Marcom: Managed corporate & product marketing communications
* Channels: Designed products for specific channels and created partner programs

Work experience

,
- Present,

HEIT, Inc.

Director of Marketing for all outbound marketing communications and inbound product marketing. Managed marketing staff and all outbound functions including website, public relations, collateral, corporate presentations and branding, industry association relationships, event management, direct mail and direct email campaigns, newsletters and webinars.

Product management responsibility for internal software development project with management of offshore development team, development of specifications, and coordination of SME contributions to project.

,
- Present,

Holonyx Technology Corporation

Managed all aspects of corporate marketing for open source software development company including product management, business planning, marketing communications and sales support.

,
- Present,

Hewlett Packard

Created complete business plans to launch Network Attached Storage business at HP, and worked as Business Planning Manager for overall $3B HP storage business. Developed deliverables for planning process for HP group president review and HP Executive Committee decision making.

Lauched enterprise backup software product into HP indirect channels.

Product managed the obsolesence of HP OpenView software product.

,
- Present,

Otsuka Electronics/Genasys

Managed all aspects of corporate and product marketing communications for two tech firms, including web site, trade shows, public relations, advertising, print literature, direct mail, and sales support collateral.

,
- Present,

Hewlett Packard

Product managed enterprise software products through complete product lifecycle from conception, development, launch, current product management, and obsolescence. All aspects of product management including feature definition, pricing, channel selection, promotional strategy and deliverables, and ongoing sales support.