Barbara Zambrini is currently the Deputy Director at Gamelab UK. Barbara drives all operational processes of the studio (finance, recruitment,clients relationship management). She also the producer of all interactive (online, games, mobile apps) and 2D and 3D animation products. Her extensive knowledge in the field of usability allows her to define usability and accessibility best practice on all products in production. She is a strong believer in user-centred design and agile methodologies for development lifecycles.