Armin Hoffmann


Head, Media-Saturn

Location: Ingolstadt, Germany


Certified Scrum Professional
Certified Scrum Product Owner
Certified ScrumMaster

Groups I belong to



Armin M. Hoffmann is an IT executive (M. Sc. Electrical Engineering) with 20 years of professional experience in Europe, Asia and US. Thereof 15 years of management experience including P&L ownership for business solution development, operations, architecture and strategy for large size, multinational organizations. Overall 30 years of enterprise level IT experience to align IT architecture with business strategy.

Currently Head Business Partner Management Retail with Media-Saturn. METRO Group with its sales division Media Markt and Saturn is the German and European market leader in consumer electronics retailing.

Prior was Director Business solutions with Media Markt China. Implemented a brand new cross-channel IT application landscape with standard applications using Scrum methodology to set up the business for China and support the aggressive growth strategy for Asia. Acting as Overall Procuct Owner and Scrum-of-Srum Master for 5 Scrum teams.

Previously was an executive with Media-Saturn IT Services and Itellium. Primarily focused on leading the implementation of custom developed core business applications, while also working on innovative web solutions. Built a joint team of in-house employees and onsite as well as Indian offshore system integrators.

Earlier consulted the top German, UK and Singapore multinational telecommunication companies to succeed admits fierce competition by implementing customer care and billing solutions as well as innovative data solutions.

Most powerful talents [StrenghtsFinder]: Achiever, Focus, Arranger, Connectedness, Analytical, Responsibility, Futuristic.


Business Solution (Process, Application, Organization) Development, Operations, Architecture, Strategy;
CRM, e-Commerce, POS, Sales, Order Management, Billing, Supply Chain, Business Intelligence, Product Management, Finance, Application Integration;
Retail, Telecommunication, Utilities, consumer focused industries;
Incumbent Enterprise, Start-up;
Leadership, Management, diverse teams;
Agile, Lean;
Program Management, Project Management;
Scrum, V-Model;
Germany, Europe, Asia, China, Singapore.


Articles I've written

Success Story: ERP Implementation for Expansion to China
Here's how Media Markt China created a novel ERP (enterprise resource planning) suite within 12 months, thanks to a collaborative, distributed team leveraging Scrum. . . .