SEO/SEM Senior Analyst 

Job Summary
Scrum Alliance is seeking a Search Engine Optimization and Search Engine Marketing Senior Analyst. This individual will be responsible for strengthening awareness of the organization’s member community, education programs, and advocacy of Scrum to transform the world of work. This position plays a key marketing support role to the staff. The SEO/SEM Senior Analyst will initially work from his/her own home office, and therefore must be a true self-starter. Future needs may require this position to report to an office.  This position does require occasional travel.
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Location
Our ideal candidate would be colocated with our marketing team in Denver, Colorado.

Responsibilities
The SEO/SEM Senior Analyst has four main areas of responsibility:
 
1.SEO and Website Analytics  
Lead SEO and website analytics efforts.
  • Work with SEO firm to review and refresh overall SEO strategy
  • Develop routine website analytics report
  • Monitor and regularly share website analytics with Managing Director and team
  • Work with development team to enhance website to protect and improve search engine rankings
  • Optimize webpages and content assets for they are finable by search engines
  • Develop cycle of continuous review and refinement of SEO tactics
 
2.Search Engine Marketing
Drive lead generation using paid techniques, such as Pay-Per-Click and remarketing ads.
  • Lead PPC campaign efforts with current SEO firm
  • Compile, manage, and report insights and progress to Managing Director and team
  • Develop new ideas for PPC and Remarketing ad concepts and PPC investment optimization
 
3.Social Media Support
Serve as back-up support for social media efforts.
  • Monitor and post to Scrum Alliance’s Facebook, Twitter, LinkedIn and YouTube accounts
  • Create and manage contests, polls, and other interactive activities
  • Help brainstorm, develop, and implement new ideas to engage members on social media
  • Provide administrator support, when needed, for Scrum Alliance LinkedIn groups
 
4.Website Updating and Content Creation
Be part of the in-bound marketing team.
  • Help create and/or curate new content for automated email campaigns and website
  • Support staff in writing, editing and posting web page content via Kentico’s Content Management System (CMS)
  • Support launch of new online community
 
Given the fluid nature of the Scrum Alliance, this job description may not list all the duties of the job.
 
Education & Qualifications
The SEO/SEM Senior Analyst will need to work quickly and be highly collaborative with the following experience and qualifications, or their equivalent:
  • A minimum of 5 years of professional SEO and SEM experience
  • Experience practicing Agile and/or Scrum is a plus
  • Experience with website management and analytics tools (Google Tools or similar)
  • Experience with Google AdWords PPC and Remarketing ad campaigns (Google Adwords certified is a plus)
  • Experience with website content management systems
  • Experience writing copy for email campaigns, landing pages and websites
  • Proven experience proactively supporting a brand
  • Ability to make iterative improvements in projects         
  • Strong communication, writing and editing skills
  • Ability to effectively work in a virtual team environment
  • BA or BS degree in marketing, journalism, public relations, or similar field
  • Association, professional society or membership organization background is a plus
Personal Characteristics
The successful candidate should be:
  • Committed to and enthusiastic about the core Scrum values:  Courage, Focus, Openness, Respect, and Commitment
  • Able to see both the big picture and execute on the detail
  • Work productively with a diverse, virtual team
  • Resourceful and time efficient
  • Client-centric, seeing both staff and members as their clients
  • Patient with excellent interpersonal skills
  • Positive, with a “can do” attitude 

How to Apply
Qualified candidates should apply by e-mail to careers@scrumalliance.org. A cover letter, resume, salary requirements and at least one SEO or SEM success story that was driven by the applicant should be attached. Submissions which do not follow the above instructions will not be considered as applicants.
 
Due to the high volume of resumes received by the Scrum Alliance, only those selected for interviews will be contacted. Please, NO PHONE CALLS in reference to this position.